Veronica is a Dutch free-to-cable commercial television channel currently a part of Talpa TV (Talpa Network). The channel was launched as TV10 Gold on 1 May 1995, then became TV10, Fox, Fox 8 and V8, before becoming Veronica on 20 September 2003. The channel is dedicated to young adults (13-35 demographic)[1] and the male audience.[2]

Veronica
CountryNetherlands
Broadcast areaNetherlands
HeadquartersAmsterdam, Netherlands
Programming
Picture format1080p (HDTV)
576i (SDTV 16:9)
Ownership
OwnerTalpa Network
ParentTalpa TV
Sister channelsSBS6
Net5
Viaplay TV
History
Launched1 May 1995; 29 years ago (1995-05-01)
Former namesTV10 Gold (1995–1996)
TV10 (1996–1998)
Fox (1998–1999, 2000–2001)
Fox 8 (1999–2000)
V8 (2001–2003)
Links
Websiteveronicatv.nl
Availability
Terrestrial
DigitenneChannel 9 (HD)
Streaming media
Ziggo GOZiggoGO.tv (Europe only)
KPN iTV OnlineWatch live (Europe only)
TV VlaanderenWatch live

Veronica is time-sharing with Disney XD: Disney XD broadcasts on daytime and Veronica on night time, the practice began when Saban International bought TV10 in January 1997, and launched a Fox Kids slot on the channel.

It is not to be confused with the Veronica Association (Dutch: Vereniging Veronica).

History

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TV10 Gold and TV10 (1995-1998)

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In 1995, Dutch media company Arcade launched two television channels in the Netherlands: The Music Factory, a competing music channel for MTV, and TV10 Gold which launched on 1 May 1995. TV10 Gold's programming focused on reruns of classic TV series such as Dynasty, Fantasy Island, James Herriot, Hill Street Blues, Are You Being Served?, The Monkees, The Onedin Line, Sanford and Son, Bergerac and Colditz.[3]

In 1996, TV10 Gold became part of the second largest Dutch media corporation Wegener Arcade. On 1 January 1996, Arcade merged with publishing company Wegener.[4] In the first quarter of 1996, TV10 Gold changed into just TV10 to modernize its image. British sitcoms such as 'Allo 'Allo! and You Rang, M'Lord? remained part of the programming, along with the American TV series M*A*S*H.[5]

In January 1997, Saban International bought TV10 and partnered with Holland Media Groep. Fox/Saban's Fox Kids was introduced in the Netherlands, time-sharing with TV10.[6] Within the year, the partnership ended and Holland Media Groep's shares of TV10 were bought by Fox.

Fox and Fox 8 (1998-2001)

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On 19 December 1998, TV10 was rebranded into Fox.[7] Rupert Murdoch's Fox International Channels wanted to expand in Europe and through its cooperation with Saban it could make its first try-outs in the Netherlands with TV10.[8] Popular TV series such as Sex and the City, Dawson's Creek, Malcolm in the Middle and Charmed premiered on the channel.[9] Fox became Fox 8 in September 1999, but it rebranded back to Fox in September 2000. However, Fox could not get rid of TV10's image as an old-fashioned rerun channel.[citation needed]

In 2001, SBS Broadcasting B.V., then the Dutch branch of the SBS Broadcasting Group, bought the channel from the News Corporation.[10]

21st Century Fox (the legal successor of the original News Corporation) later launched the second incarnation of Fox on 19 August 2013 through Eredivisie Media & Marketing CV, in which Fox Networks Group Benelux has a 51% share.

V8 (2001-2003)

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The logo of V8

SBS, having bought the channel from News Corporation, renamed it into V8 on 1 May 2001 in anticipation of Veronica.[11] Earlier in 2000 Veronica Association announced that it would leave the Holland Media Groep and wanted to start a channel of its own.[12] SBS and Veronica could not get an agreement and it would take more than two years before both parties closed a deal.

V8 was focused to young adults. The channel mainly broadcast action series, action films and erotic programmes late at night.[13]

Veronica (2003-present)

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Eventually, Veronica Association closed a deal with SBS, and V8 was rebranded as Veronica on 20 September 2003.[14][15]

The German ProSiebenSat.1 Media took over SBS Broadcasting Group (including its Dutch activities) on 27 June 2007.[16] In 2011, all of SBS's activities in the Netherlands (through SBS Broadcasting B.V.), including the three TV stations (SBS6, Net5 and Veronica), the two TV guides (Veronica Magazine and Totaal TV), production, design and text activities were sold to a joint venture between Sanoma Media Netherlands (67%) and Talpa Media Holding (33%).[17]

On 10 April 2017 Talpa Holding acquired a 67% stake from Sanoma Media Netherlands.[18]

Disney XD

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The daytime slot for children broadcast on Veronica began as Fox Kids when Saban bought TV10. The slot since rebranded to Jetix and then to Disney XD.

Programming

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Sports programming

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References

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  1. ^ "SBS6 van volkszender tot familiestation". businessinsider.nl.
  2. ^ "Zenders". SBS Broadcasting. Retrieved 26 November 2012.
  3. ^ "Nieuwe tv-zenders op kabel kosten Arcade veel geld". de Volkskrant. 26 April 1995.
  4. ^ "Wegener Arcade wordt 'een soort Time Warner'". de Volkskrant. 6 January 1996.
  5. ^ Monique de Heer (11 June 1996). "TV 10: Een mens heeft recht op herhalingen". Trouw.
  6. ^ "Wegener Arcade verkoopt TV 10 aan Saban uit VS". de Volkskrant. 3 January 1997.
  7. ^ "SBS6, RTL4 en Veronica krijgen concurrent". Radio.nl. 6 November 1998.
  8. ^ "Fox8". Frankhallie.nl. Retrieved 28 November 2012.
  9. ^ "Media kort: november 2000". MediaMagazine.nl. 30 November 2000.
  10. ^ "SBS wil zender Fox 8 samen met Veronica exploiteren". De Telegraaf. 21 November 2000.
  11. ^ "Fox 8 heet vanaf vandaag 18.00 uur gewoon V8". RadioVisie.eu. 1 May 2001.
  12. ^ Piet (10 July 2009). "VERONICA STAPT UIT DE HMG, 'De daad van een waanzinnige'?". VeronicaStory.nl.
  13. ^ "Dinsdag 1 Mei opening Nederlands nieuwste televisiestation V8". 27 April 2001.
  14. ^ "VOO in jaartallen". Beeldengeluidwiki.nl. Retrieved 26 November 2012.
  15. ^ "V8". Frankhallie.nl. Retrieved 27 November 2012.
  16. ^ Donald Koeleman (27 June 2007). "ProSiebenSat.1 acquires SBS". Broadband TV News.
  17. ^ Peter van der Ploeg (20 April 2011). "Sanoma en Talpa nemen SBS over". NRC. NRC Handelsblad.
  18. ^ "Het is nu officieel: Sanoma verkoopt SBS aan Talpa" (in Dutch). NOS. 10 April 2017. Retrieved 10 April 2017.
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