Adult hits (sometimes also called variety hits) is a radio format drawing from popular music from the late 1960s to the present. The format typically focuses on classic hits, but blended with adult contemporary, pop, and rock hits from the 1970s through at least the 1990s, and is synonymous with franchised brands such as Jack FM and Bob FM.
History
editForerunners of the adult hits format appeared on radio during the 1970s. At the time, enough of a backlog of popular music from the rock and roll era had developed to support a format based on them; oldies stations, however, were still very rare, and instead, stations that did not want to bind themselves to the current top 40 playlist would mix in current hits with the hits of the past two decades. This hybrid format began to fall out of favor in the 1980s as self-contained oldies stations rose to prominence. The Adult Hits format dates back to 1990 when 98.9 WMMO was launched in Orlando, Florida.[citation needed] Another predecessor was the short-lived "rhythm and rock" format run by KYOT in Phoenix, Arizona in the early 1990s.[1][2] Adult hits stations target adults 25–54, and more specifically at 35- to 44-year-olds. Freeform could also be seen as another forerunner due to the freedom of music choice the DJ's had, very similar to what makes up the core basis of the adult hits format.
A large number of adult hits stations utilize male names as their branding. The practice was popularized by the franchised Jack FM and Bob FM brands, and has been widely imitated with other common male names.
Related formats
edit- "Traditional country" is a format of country music that focuses primarily on neotraditional, country pop and country rock hits from roughly the 1980s through the 2000s, while also incorporating certain artists of the current time whose music may fit the style. The format generally stays midway between acoustic bluegrass and "bro-country" sounds, instead focusing on what many fans consider "traditional", popular country.
- A Spanish-language variation of the format, "Jose FM", is syndicated by Entravision.
Formatting
editThe adult hits format draws from a wide playlist of broad appeal, consisting primarily of adult contemporary, pop, and rock hits from the late 1960s through at least the 1990s—including but not limited to classic rock (including pop rock and hair metal), power ballads, dance pop, and new wave among others. The size of their music library and their focus on older music provide a contrast to other stations, which may heavily play certain popular songs throughout the day.
Due to its broad nature, the adult hits format can be easily automated. This means that the station can be run with little to no on-air personalities (a trait that, in some cases, may be openly promoted by the station), leaving only staff involved in station operations, advertising sales, and promotional presences. However, some adult hits stations may still maintain a full airstaff.
Radio stations
editCanada
editBell Media and Rogers Media operate chains of adult hits stations under the Bounce Radio and Jack FM brands respectively.
| Location | Call sign | Frequency | Brand Name |
|---|---|---|---|
| Belleville, Ontario | CJOJ | 95.5 FM | "95-5 Hits FM" |
| Brockville, Ontario | CJPT | 103.7 FM | "Bounce Radio 103.7" |
| Calgary, Alberta | CJAQ | 96.9 FM | "Jack 96.9" |
| Chatham/Windsor, Ontario | CKUE | 95.1 and 100.7 FM | "Cool FM" |
| Edmonton, Alberta | CKNG | 92.5 FM | "92.5 The Chuck" |
| Espanola, Ontario | CJJM | 99.3 FM | "Moose FM" |
| Halifax, Nova Scotia | CFLT | 92.9 FM | "Jack 92.9" |
| Kawartha Lakes, Ontario | CKLY | 91.9 FM | "Bounce Radio 91.9" |
| Kelowna, British Columbia | CJUI | 103.9 FM | "Juice FM" |
| London, Ontario | CHST | 102.3 FM | "Jack 102.3" |
| Stratford, Ontario | CJCS | 107.1 FM | "107.1 Juice FM" |
| Montreal, Quebec | CKDG* | 105.1 FM | "Mike FM" |
| North Bay, Ontario | CFXN | 106.3 FM | "Moose FM" |
| Parry Sound, Ontario | CKLP | 103.3 FM | "Moose FM" |
| Grande Prairie, Alberta | CIKT | 98.9 FM | "Q99" |
| Red Deer, Alberta | CKRI | 100.7 FM | "100.7 Cruz FM" |
| Regina, Saskatchewan | CKCK | 94.5 FM | "Jack 94.5" |
| Saskatoon, Saskatchewan | CFWD | 96.3 FM | "96.3 Cruz FM" |
| Smiths Falls, Ontario | CJET | 92.3 FM | "Jack 92.3" |
| St. John's, Newfoundland and Labrador | CKSJ | 101.1 FM | "Coast 101.1" |
| Sudbury, Ontario | CHNO | 103.9 FM | "Rewind 103.9 |
| Timmins, Ontario | CHMT | 93.1 FM | "Moose FM" |
| Vancouver, British Columbia | CJAX | 96.9 FM | "Jack 96.9" |
| Vaudreuil-Dorion, Quebec | CJVD | 100.1 FM | "CJVD 100,1" |
| Victoria, British Columbia | CHTT | 103.1 FM | "Jack 103.1" |
| Wainwright, Alberta | CKWY | 93.7 FM | "Wayne FM" |
| Winnipeg, Manitoba | CFWM | 99.9 FM | "Bounce Radio 99.9" |
- CKDG: Adult hits only during drive times. All other times station serves as a multicultural station.
United States
editMexico
edit| Location | Call sign | Frequency | Brand Name |
|---|---|---|---|
| Mexico City | XHRED-FM | 88.1 FM | "Universal 88.1" |
| Mexico City | XHDFM-FM | 106.5 FM | "Mix 106.5" |
Philippines
edit| Location | Call sign | Frequency | Brand Name |
|---|---|---|---|
| Pasig | DZRJ-FM | 100.3 FM | "100.3 RJFM" |
| Quezon City | DWNU | 107.5 FM | "Wish 107.5" |
| Parañaque | DWLA | 105.9 FM | "Neo Retro 105.9" |
Europe
edit- Oxfordshire, England – Jack FM
- Cambridgeshire, England – Affinity
- West Leicestershire, England – Oak FM
- North Yorkshire, England – Coast & County Radio
- The Netherlands – Jack FM
- Gdynia, Poland – Jack FM
- Berlin, Germany – Jack FM
- Vienna, Austria – Radio 88.6
New Zealand
edit- New Zealand (Nationwide) – Classic Hits FM
Russia
edit- Moscow, Russia – KEKC 89.9
- Saint Petersburg, Russia – KEKC 91.1
Satellite radio
edit- Sirius Satellite Radio – Sirius Super Shuffle channel 12
- XM Satellite Radio – Pink channel 24
See also
editReferences
edit- ^ "The Industry's Newspaper" (PDF). Radio & Records. No. 1009. 10 September 1993. Archived (PDF) from the original on 31 January 2023.[page needed]
- ^ "Forum posts". Radio Discussions. Retrieved 21 March 2023. [better source needed]