WRLD (AM)

WRLD
Reading, Pennsylvania;
Broadcast area	Reading, Pennsylvania
Frequency	1240 kHz
Branding	Loud 98.5
Programming
Format	Rhythmic CHR
Ownership
Owner	(Major Keystone, LLC);
History
First air date	1946; 78 years ago
Former call signs	WHUM (1946–1986); WAGO (1986–1993); WIOV (1993–2023)
Technical information
Licensing authority	FCC
Facility ID	55307
Class	C
Power	1,000 watts unlimited
Transmitter coordinates	40°19′29.4″N 75°56′29.0″W / 40.324833°N 75.941389°W
Translator(s)	98.5 W253CK (Reading); 99.3 W257DI (Reading);
Links
Public license information	Public file; LMS;
Website	loudradiopa.com

WRLD (1240 AM) is a commercial radio station licensed to serve Reading, Pennsylvania. The station is licensed to Major Keystone, LLC,^[2] and broadcasts an rhythmic contemporary radio format. Its programming is also carried on FM translators W253CK (98.5).

WRLD previously broadcast all home and away games of the Reading Fightin Phils, the Double-A affiliate of the Philadelphia Phillies, and the Reading Royals of the ECHL.

Cumulus Media sold the station to Major Keystone LLC on September 24, 2021.^[3] On January 17, 2022, following the sale's completion, the then-WIOV changed its format from sports to rhythmic CHR, branded as "Loud 98.5"; the "Loud" programming, including the WQHT-based morning show Ebro in the Morning, had previously aired on W257DI (99.3 FM) and on the HD4channel of WLEV.^[4]

The station changed its call sign to WRLD on May 1, 2023.