WBRW (105.3 MHz) is a commercial FM radio station licensed to Blacksburg, Virginia, and serving the New River Valley and part of the Roanoke metropolitan area.[1] It broadcasts an active rock radio format known as "The Bear." It is owned by Monticello Media LLC, with radio studios and offices on Lee Highway (U.S. Route 11) in Radford. WBRW carries the nationally syndicated drive time show, Rover's Morning Glory from WMMS in Cleveland. It also carries Virginia Tech Hokies football games.
 | |
| |
|---|---|
| Broadcast area | |
| Frequency | 105.3 MHz |
| Branding | 105.3 The Bear |
| Programming | |
| Format | Active rock[1] |
| Affiliations | |
| Ownership | |
| Owner | Monticello Media LLC |
| WPSK-FM, WRAD, WRAD-FM, WVXL | |
| History | |
First air date | December 1964[2] |
Former call signs | |
Former frequencies | 104.9 MHz (1964–1996)[5] |
Call sign meaning | "Bear" |
| Technical information[6] | |
Licensing authority | FCC |
| Facility ID | 5795 |
| Class | C3 |
| ERP | 12,000 watts |
| HAAT | 146 meters (479 ft) |
Transmitter coordinates | 37°11′12″N 80°28′54″W / 37.18667°N 80.48167°W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
WBRW has an effective radiated power (ERP) of 12,000 watts. The transmitter is on Stroubles Creek Road in Blacksburg.[7]
History
editThe station signed on the air in December 1964[2] as the FM counterpart to WJJJ (1260 AM). The original call sign was WVVV and its frequency was 104.9 MHz. The owner was Blacksburg-Christiansburg Broadcasters and it aired a album rock radio format.[8]
In 1996, WVVV moved to its current dial position after changing its call letters the previous year to WVMJ. In 1999, the station switched to its current call sign, WBRW, flipping to an active rock format.
WBRW had been owned and operated by Cumulus Media.[9] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to Monticello Media.[10] The sale was approved December 1, 2018.[11]
References
edit- ^ a b "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 8, 2015.
- ^ a b Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-560. Retrieved July 8, 2015.
- ^ "For the record" (PDF). Broadcasting. September 21, 1964. p. 109.
- ^ "Call Sign History". Federal Communications Commission, audio division. Retrieved July 8, 2015.
- ^ "WBRW Facility Data". FCCData.
- ^ "Facility Technical Data for WBRW". Licensing and Management System. Federal Communications Commission.
- ^ Radio-Locator.com/WBRW
- ^ Broadcasting Yearbook 1997 page C-217, Broadcasting & Cable
- ^ "WBRW Facility Record". Federal Communications Commission, audio division. Retrieved July 8, 2015.
- ^ Cumulus Sells Blacksburg Cluster To Monticello Media
- ^ Six areas radio stations sold
External links
edit- 105.3 The Bear Online
- Facility details for Facility ID 5795 (WBRW) in the FCC Licensing and Management System
- WBRW in Nielsen Audio's FM station database
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