WEGR

WEGR
Arlington, Tennessee;
Broadcast area	Memphis metropolitan area
Frequency	102.7 MHz (HD Radio)
Branding	102.7 Kiss FM
Programming
Format	Hot adult contemporary
Subchannels	HD2: WREC simulcast (News/talk)
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia, Inc.; (iHM Licenses, LLC);
Sister stations	KJMS, KWNW, WDIA, WHAL-FM, WHRK, WREC
History
First air date	March 1967; 57 years ago (as WREC-FM)
Former call signs	WREC-FM (1967–1975); WZXR (1975–1986);
Technical information
Licensing authority	FCC
Facility ID	58397
Class	C1
ERP	100,000 watts
HAAT	287 meters (942 ft)
Transmitter coordinates	35°16′33″N 89°46′38″W / 35.275917°N 89.777306°W
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	1027kissfm.iheart.com

WEGR (102.7 MHz) is a commercial FM radio station licensed to Arlington, Tennessee, and serving the Memphis metropolitan area, including sections of Tennessee, Arkansas, Missouri and Mississippi. WEGR airs a hot adult contemporary format and calls itself 102.7 Kiss FM. It is owned by iHeartMedia with studios on Thousand Oaks Boulevard in Southeast Memphis.

WEGR is a Class C1 station. It has an effective radiated power (ERP) of 100,000 watts, that maximum for most radio stations. The transmitter is on Brief Road in Brunswick, Tennessee.^[2] WEGR broadcasts in the HD Radio format.^[3] It carries the talk radio programming of sister station WREC 600 AM on its HD2 subchannel.

History

The station signed on the air in March 1967; 57 years ago (1967-03). The original call sign was WREC-FM and it mostly simulcast co-owned WREC 600 AM.^[4] In December 1975, the station went to an automated country music format with the call letters WZXR. On September 25, 1977, the station switched to AOR (album oriented rock). Except for a brief flirtation with Top 40 in 1985 and 1986, the station played some form of rock until 2023.

Known as "Rock 103", WEGR had been consistently programmed with a classic rock format for more than 40 years. Its mascot was a walrus, which saw numerous incarnations. For a brief period, the station was promoted as "The Eagle", in an attempt to create a brand from the call sign.

For many years, WEGR's studio was located at historic 203 Beale Street. It was moved in 2003 to a facility shared by other area iHeartMedia broadcast stations.

On May 3, 2023, at 5PM, WEGR swapped frequencies with sister station KWNW, becoming the new home of "Kiss FM", marking the end of rock on 102.7 after nearly 50 years. The swap was made due to the pending demise of WMC-FM. The first song on "Kiss FM" after the swap was "Can't Stop the Feeling" by Justin Timberlake.^[5]