WGGA

WGGA
Gainesville, Georgia;
Broadcast area	Northern Atlanta metropolitan area
Frequency	1240 kHz
Branding	The Lake 94.5 FM - 1240 AM
Programming
Format	Adult contemporary
Affiliations	Westwood One
Ownership
Owner	Jwj Properties, Inc.
Sister stations	WDUN; WDUN-FM;
History
First air date	November 6, 1941
Former frequencies	1240 kHz (1941–1954); 550 kHz (1954–1983)
Technical information
Licensing authority	FCC
Facility ID	32977
Class	C
Power	1,000 watts unlimited
Transmitter coordinates	34°19′1.00″N 83°49′45.00″W / 34.3169444°N 83.8291667°W
Translator(s)	94.5 W233CO (Gainesville)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	945thelake.net

WGGA (1240 kHz "The Lake") is a commercial AM radio station broadcasting an adult contemporary radio format. Licensed to Gainesville, Georgia, United States, the station serves the northern section of the Atlanta metropolitan area.^[2] It is currently owned by Jwj Properties, Inc. and features programming from Westwood One.^[3]

WGGA is simulcast on an FM translator, W233CO at 94.5 MHz, in Gainesville.^[4]

History

WGGA first went signed on in 1941 on 1240 kilocycles.^[5] It was owned by Gainesville Broadcasters, with Henry H. Estes serving as the General Manager. At first, it was powered at only 250 watts.

AM 550 WCON, owned by The Atlanta Constitution, went off the air in 1953, due to the merger with the Atlanta Journal. WGGA was awarded the 550 frequency, a position lower on the dial and able to cover much of Northern Georgia.^[6] It was powered at 5,000 watts by day, 500 watts at night. WDUN took over the 1240 position on the dial in Gainesville that WGGA had vacated.

In 1983, the station again switched frequencies. WDUN took over the 550 kHz spot on the dial, while WGGA returned to 1240 kHz.^[7] In 1993, the two stations became co-owned, along with 102.9 WDUN-FM. WGGA switched to a sports format, featuring programming from the ESPN Radio Network. It called itself "The Ticket."