Wikipedia:Article titles/PrincipalNamingCriteria

• Recognizability – The title is a name or description of the subject that someone familiar with, although not necessarily an expert in, the subject area will recognize.
• Naturalness – The title is one that readers are likely to look or search for and that editors would naturally use to link to the article from other articles. Such a title usually conveys what the subject is actually called in English.
• Precision – The title unambiguously identifies the article's subject and distinguishes it from other subjects. (See § Precision and disambiguation, below.)
• Concision – The title is not longer than necessary to identify the article's subject and distinguish it from other subjects. (See § Concision, below.)
• Consistency – The title is consistent with the pattern of similar articles' titles. Many of these patterns are listed (and linked) as topic-specific naming conventions on article titles, in the box above. (See § Consistency, below.)