Wikipedia:Vanispamcruftisement

This is an essay on notability.

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Vanispamcruftisement (/ˌvænɪˌspæmkrəfˈtaɪzmənt/; sometimes abbreviated as vanispamcruft or VSCA) is a portmanteau neologism comprising several editorial faults which some Wikipedians see as cardinal sins: vanity, spam, cruft, and advertisement. The term was coined by User:Freakofnurture to describe an article nominated for deletion which exhibited all the above properties, being an article apparently created by the owner of a small company about that company, name-checking the owner of the firm with a brief résumé of his skills, and in respect of a company whose products appeared on the face of it to be of strictly limited appeal outside the world of geekdom.^[1]