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Casella Family Brands

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Casella Family Brands is a family-owned wine company based in Australia. Its most well-known brand name is yellow tail .

Casella Family Brands
Company typePrivate
Industrywine manufacture, distribution and sale
FoundedAustralia, 1969
FounderMaria Casella, Filippo Casella
Headquarters
Australia
Areas served
Australia, United States, etc.
Key people
John Casella
ProductsAustralian wine, Australian beer
Brands
SubsidiariesAustralian Beer Co.
Websitewww.casellafamilybrands.com

History

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According to the company website, Casella Family Brands was started in 1969 by founders Maria Casella and Filippo Casella, who had immigrated from Sicily to Australia. They purchased land in New South Wales in 1965, beginning to grow grapes for local winemakers. They produced their own wines starting in 1969. The company began selling its Yellow tail brand in the United States in 2001.[1] In Feb. 2016, Casella began selling beer, with a Yellow Tail lager sold in the United States.[2] Casella Family purchased the brand Morris Wines of Rutherglen from Pernod Ricard Winemakers in Jul. 2016, taking full ownership.[3]

In 2018, Casella Family Brands was reportedly worth $ 1.5 billion. That year, Marcello Casella, who owned 30 % of the company and who had left management in 2014, plead guilty to helping conceal marijuana plants in Australia.[4] Coca-Cola Europacific Partners sold its stake in the Australian Beer Co. business to Casella Family Brands in Jan. 2022.[5]

In Nov. 2022, Casella Family Brands divested around 7,000 hectares and 35 properties in Australia to Canada's Public Sector Pension Investment Board.[6][7] The sale took place after Casella reportedly had a strategic review that May, and decided to divert funds from being vineyard owners into brand building.[8] In Nov. 2022 the company was the largest family-owned winery in Australia, and the largest exporter of wine by volume in the country as well, with [yellow tail] accounting for around 17 % of all Australian exported wine. In 2022 it was also ranked the third largest Australian wine company by total production[9] and fourth largest by total revenue.[10] It acquired the brand Ampersand in Nov. 2023 through its subsidiary Australian Beer Co.[11] As of 2023, it is led by managing director John Casella.[1]

Brand names

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The company sells wine and beer under several brand names,[2] and since 2021 it also sells whisky under the Morris of Rutherglen brand.[12] In 2023 the company lists these as brands: Yellow Tail, Peter Lehmann Wines, The Magic Box Wine Collection, Brand's Laira of Coonawarra, Morris of Rutherglen, Baileys of Glenrowan, and Atmata.[13]

As well as the [yellow tail] brand, Casella Family Brands has produced and sold several other wine labels, including:[14]

References

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  1. ^ a b "Our Story | Casella Family Brands".
  2. ^ a b Eads, Lauren (5 February 2016). "Casella Family branches out into beer". The Drinks Business. Retrieved 1 February 2024.
  3. ^ "Casella Family Brands Buys Morris Wines of Rutherglen". WBM Online. 22 July 2016. Retrieved 1 February 2024.
  4. ^ Rawsthorne, Sally (29 June 2018). "Wine kingpin pleads guilty to concealing thousands of marijuana plants". The Sydney Morning Herald. Retrieved 1 February 2024.
  5. ^ "Coca-Cola Europacific sells beer stake to Casella". Australian Financial Review. 25 January 2022. Retrieved 1 February 2024.
  6. ^ "Canadian Investor Buys Casella's Vineyards". WBM Online. 28 November 2022. Retrieved 1 February 2024.
  7. ^ "Casella Family Brands offloads Australian vines to Southern Premium Vineyards". Global Drinks Intel. 30 November 2022. Retrieved 1 February 2024.
  8. ^ "Canadian Mounties super fund snaps up Casella vineyards". Australian Financial Review. 28 November 2022. Retrieved 1 February 2024.
  9. ^ "Australia's largest wine companies by total wine production". winetitles.com. winetitles media. 2023. Retrieved 22 June 2024.
  10. ^ "Australia's largest wine companies by total revenue". winetitles.com. winetitles media. 2023. Retrieved 22 June 2024.
  11. ^ Neish, Sarah (2 November 2023). "Casella Family Brands acquires Ampersand". The Drinks Business. Retrieved 1 February 2024.
  12. ^ a b "Morris Whisky debuts in the UK". Whisky Magazine. 9 October 2021. Retrieved 13 July 2024.
  13. ^ "Our Wine Brands | Casella Family Brands".
  14. ^ "Our Brands". Casella Family Brands. Retrieved 15 December 2016.
  15. ^ "Casella buys Coonawarra winery Brand's Laira, adding to its SA wine portfolio". The Advertiser. 22 December 2015. Retrieved 15 December 2016.
  16. ^ Harvey Steiman (12 November 2014). "Australia's Peter Lehmann Wines Sold to Casella, Maker of Yellow Tail". Wine Spectator. Retrieved 9 March 2019.
  17. ^ Love, Tony (3 April 2017). "Casella Family Brands has continued its foray into South Australia with the buy-up of Shaw Family Vintners". The Advertiser. Retrieved 13 April 2019.
 

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