Dongfeng Yulon Motor Co., Ltd. (Dongfeng Yulon) was an automobile manufacturing company headquartered in Hangzhou, China and a 50:50 joint venture between the mainland Chinese automaker Dongfeng Motor Corporation and the Taiwanese automaker Yulon Motor. Its principal activity was the production, distribution and sale of Luxgen passenger cars in mainland China.
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Native name | 东风裕隆汽车有限公司 |
|---|---|
| Company type | joint venture |
| Industry | Automotive |
| Founded | 14 December 2010 |
| Defunct | 2020 |
| Fate | Bankruptcy |
| Successor | Luxgen |
| Headquarters | , |
Area served | China |
| Products | Automobiles |
| Owner | Dongfeng Motor Corporation (50%) Yulon Motor (50%) |
| Website | www.dfyl-luxgen.com (in Chinese) |
| Dongfeng Yulon Motor Co., Ltd. | |||||||
|---|---|---|---|---|---|---|---|
| Simplified Chinese | 东风裕隆汽车有限公司 | ||||||
| Traditional Chinese | 東風裕隆汽車有限公司 | ||||||
| |||||||
| Dongfeng Yulon | |||||||
| Simplified Chinese | 东风裕隆 | ||||||
| Traditional Chinese | 東風裕隆 | ||||||
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History
editOn 29 July 2010, Dongfeng Motor obtained approval from the National Development and Reform Commission of China for the establishment of a joint venture with Yulon Motor.[citation needed]
Dongfeng Yulon was formally established on 14 December 2010, with the two partners agreeing to invest an initial 3.4 billion yuan (US$510 million) in the venture.[1][2]
Dongfeng Yulon began production of its first model, the Luxgen 7 SUV, on 28 July 2011.[3] Mainland China sales of the Luxgen 7 began in October 2011.[4]
Due to declining sales of the past years, Dongfeng Yulon entered bankruptcy liquidation in November 2020.
Products
editDongfeng Yulon currently produces the following vehicles:[5]
Operations
editDongfeng Yulon operates manufacturing facilities in the Linjiang Industrial Zone of Xiaoshan which have an annual production capacity of 120,000 vehicles and 120,000 engines.[2]
Sales
editDongfeng Yulon sold a total of 31,106 vehicles in 2011, the majority of which were Luxgen 7 models.[6]
A total of 31,270 Luxgen brand vehicles were sold in China in 2013, making it the 49th largest-selling car brand in the country in that year.[7]
References
edit- ^ "Leading car makers across Taiwan Strait set up JV". China Daily. 15 December 2010. Retrieved 23 March 2013.
- ^ a b "Cross-Straits partnership links Dongfeng and Yulon". People's Daily. 20 December 2010. Retrieved 23 March 2013.
- ^ Han Tianyang (1 August 2011). "Production gears up at Dongfeng Yulon". China Daily. Archived from the original on 2016-03-04.
- ^ "Dongfeng-Yulong Luxgen 7 listed & priced in China". Car News China. 5 October 2011. Retrieved 23 March 2013.
- ^ "Dongfeng Yulon". China Auto Web. Retrieved 23 March 2013.
- ^ "Separate sales for Dongfeng Yulon". China Daily. 18 February 2013. Retrieved 23 March 2013.
- ^ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 6 March 2014.
External links
edit- Dongfeng Yulon (in Chinese)