01-for London was a Thames Television programme broadcast on ITV in South-East England between 1987 and 1992. It was a weekly arts listings programme developed in conjunction with Time Out magazine. The programme was produced by Tom Gutteridge and Mentorn Films. Its presenters includes Richard Jobson, Neil Mullarkey, Mark Webster and Kathy Lette.

01-for London
GenreArt listings
Country of originUnited Kingdom
Original languageEnglish
Production
ProducersTom Gutteridge and Mentorn Films
Production companyThames Television
Original release
NetworkITV (South-East region)
Release1987 (1987) –
1992 (1992)

Creation

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01-for London was first broadcast in South-East England in 1987.[1][2] It was a weekly arts listings show produced by Tom Gutteridge and Mentorn Films for Thames Television, the regional ITV franchise holder.[3][4] It was developed in conjunction with Time Out, the weekly "whats-on" magazine for London.[5] The programme co-sponsored a series of annual London arts awards with the magazine.[6]

The first presenters were Richard Jobson the Scottish singer in punk rock band the Skids, actor and comedian Neil Mullarkey and Nikki Groocock.[1][7] The programme covered music, fashion, art and entertainment and has been described by the London Evening Standard as "yoof TV".[8][9] Viv Albertine worked behind the cameras helping to film on location across London.[10]

01-for London derives its name from the former area dialling code for London. On 6 May 1990 this was changed to 071 (for inner London) and 081 (for outer London).[11] The programme was Mentorn's first major success. Guttridge sold regional variants to Central Independent Television and Anglia Television.[5]

Later history

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By 1989 Groocock and Mullarkey had been replaced by Fiona Adam and Mark Webster.[12] Australian-born author Kathy Lette was also a presenter for a while.[13] 01-for London survived cuts late in 1991 that saw the ITV franchises move documentaries and current affairs programmes from peak time to make room in the schedules for game shows and feature films, which were considered to have wider appeal to viewers. The cuts saw the loss of 200 jobs and the end of the City Programme, Thames Reports and Thames Action on the south-east network.[14] 01-for London was cancelled in 1992, being replaced by Carlton Television's Big City. The Guardian said at the time it was "like having to swap a bright yellow curvy Japanese sports car for a dumpy little khaki-coloured old Ford Fiesta".[2]

References

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  1. ^ a b "01-for London[12/11/87] (1987)". British Film Institute. Archived from the original on 5 August 2021. Retrieved 28 December 2021.
  2. ^ a b Morley, Paul (9 January 1993). "Television: GMTV, Big City, The Graham Greene Trilogy". The Guardian. ProQuest 293334603.
  3. ^ Goddard, Grant (9 June 2011). KISS FM: From Radical Radio To Big Business: The Inside Story Of A London Pirate Radio Station's Path To Success. Radio Books. p. 259. ISBN 978-0-9564963-1-7.
  4. ^ Billboard. Nielsen Business Media, Inc. 8 August 1992. p. 12.
  5. ^ a b Davidson, Andrew (1992). Under the Hammer: The Inside Story of the 1991 ITV Franchise Battle. Random House. p. 97. ISBN 978-0-434-17888-9.
  6. ^ Mahindru, Nirjay (23 September 2015). Mandragora: King of India. Bloomsbury Publishing. p. 8. ISBN 978-1-78319-476-6.
  7. ^ "The Skids meet Big Country". Nelson Leader. 6 March 2020. ProQuest 2372322336.
  8. ^ "01-for London[17/03/88] (1988)". British Film Institute. Archived from the original on 3 August 2021. Retrieved 28 December 2021.
  9. ^ Roberts, Alison (8 July 2004). "Journey back to gangland". London Evening Standard. ProQuest 329742938.
  10. ^ Albertine, Viv (12 May 2014). Clothes, Clothes, Clothes. Music, Music, Music. Boys, Boys, Boys. Faber & Faber. p. 244. ISBN 978-0-571-29777-1.
  11. ^ Traffic Engineering & Control. Printerhall. 1990.
  12. ^ "01-for London[27/04/89] (1989)". British Film Institute. Archived from the original on 17 May 2021. Retrieved 28 December 2021.
  13. ^ Jardine, Cassandra (4 November 1993). "Plain talking for the Poms Cassandra Jardine meets an Australian whose observations on English life are putting celebrated backs up". Daily Telegraph. ProQuest 317288437.
  14. ^ Thynne, Jane (22 October 1991). "ITV axe on documentaries". Daily Telegraph. ProQuest 316941330.