52°22′7.7″N 4°54′8.3″E / 52.368806°N 4.902306°E / 52.368806; 4.902306

290 Square Meters
Company typeRetail shop
Founded2001
FounderIdo de Voos
HeadquartersHoutkopersdwarsstraat 3
1011 Amsterdam, NL
Website290sqm.com

290 Square Meters was a retail shop in Amsterdam, Netherlands. It offered men's and women's fashion as well as limited edition books, jewelry and scents.[1] 290 Square Meters was best known for being the only retail location in the world where one could buy customized NikeID shoes for a number of years.[2] It also carried a number of other unique items by Levi's, Freitag and Arc'teryx Veilance.

Founded by Ido de Voos in 2001,[3] it originally started as 90 Square meters on KNSM Island.[4] Its new location right off Waterlooplein in a former bank vault.

Both the stores original name, 90 Square Meters, and its new name, 290 Square Meters, are derived from the shop's size.[5][6] The company opened stores in Zürich and Istanbul.[7]

In late 2012 it launched a web shop.[8] It shut down in 2019. The Istanbul shop continued as 1290sqm.[9]

References

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  1. ^ "290 Square Meters". high snobiety. Archived from the original on February 16, 2013. Retrieved January 22, 2013.
  2. ^ "290 Square Meters review". TimeOut. Archived from the original on January 23, 2013. Retrieved January 22, 2013.
  3. ^ "Hip Shops". Hip Shops. Archived from the original on January 20, 2013. Retrieved January 22, 2013.
  4. ^ Ania Markham (March 6, 2003). "90 Square Meters". Shift Japan. Retrieved January 22, 2013.
  5. ^ "290 Square Meters Interview". Sneaker Freaker. April 19, 2008. Retrieved January 22, 2013.
  6. ^ Leah Satlin (February 8, 2009). "290 Square Meters". Formatmag. Retrieved January 22, 2013.
  7. ^ "Tamer Koseli - 290 SQM". tamerkoseli.com. Retrieved 2023-10-18.
  8. ^ Rognvaldr Nalden Hansson (September 12, 2012). "New Online Store Launches". Nalden.net. Retrieved January 22, 2013.
  9. ^ "1290 Square Meters established 2001". 1290SQM. Retrieved 2023-10-18.
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