AVM Productions is an Indian film production studio founded by A. V. Meiyappa Chettiar. It is one of the oldest studio in India.[1][2][3] The filming studios are located in Vadapalani, Chennai. It has produced over 300 films in Tamil, Telugu, Kannada, Malayalam and Hindi cinema.[3] AVM has introduced numerous actors in Southern industries, some of the prominent actors are Superstar Rajinikanth, Sivaji Ganesan, Rajkumar, S. S. Rajendran, Vyjayanthimala, Kamal Haasan and many more. The AVM Studios besides the shooting floors, has recording, dubbing and a preview theatre. The complex also houses facilities for production and post production processing.[3]
 | |
| Company type | Limited |
|---|---|
| Industry | Film, television |
| Founded | 1945 |
| Founder | A. V. Meiyappan |
| Headquarters | , India |
Area served | South India |
| Products | Motion pictures, television programs |
| Total assets | US$1000 million |
| Website | www |
Early history
editBorn on 28 July 1907, Avichi Meiyappan hailed from a Nattukottai Nagarathar family of Karaikudi in Tamil Nadu. Avichi Chettiar ran a mini-department store, named AV & Sons.[4] It sold gramophone records. Meiyappan, who joined his father's shop as a teenager, and decided to produce gramophone records instead of just selling them. He came to Madras where, along with friends K. S. Narayana Iyengar, Subbaiah Chettiar and others promoted Saraswathi Stores.
AVM Productions ventured into streaming space by announcing Tamil Rockerz, a crime thriller series inspired from a real-life film piracy group, directed by Arivazhagan.[5]
Maiden venture
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The dawn of the talkie era (1931) inspired Meiyappan to start Saraswathi Sound Productions and he launched his maiden movie venture, Alli Arjuna a Hindu mythology based movie. The film was shot in Calcutta and proved a total flop as the one that followed named Ratnavali.[6] At this point, an aspiring amateur actor and college graduate A. T. Krishnaswamy joined the unit as assistant director who was associated with Meiyappan for nearly a decade and wrote and directed the early AVM productions.
The reverses forced Meiyappan to lie low but only for a while. In association with Jayanthilal, a cinema house owner based in Bangalore, he promoted a new company Pragati Pictures Limited. Grabbing an opportunity that came his way, AVM made Nandakumar, Tamil version of a Marathi film launching it as a Pragati production. The highlight of this movie was the debut of T. R. Mahalingam in to Tamil movie Industry.
The film was a landmark because for the first time playback singing was tried, with Lalitha Venkatraman singing for the actor who played Devaki. Meiyappan took the sprawling Club House off Mount Road on lease and shot scenes without going to studios and erecting sets. Soon after he shifted his unit to another sprawling edifice known as Admiralty House in Adyar.
Later history
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In 1940, Meiyappan produced Bhoo Kailas, a Telugu mythological film which created history. Its lead players were from Telugu and Kannada cinema, and was directed by Sundar Rao Nadkarni, a Mangalorean who had his training in Bombay.[4] The film turned out to be a big hit and also won critical acclaim. Meiyappan struck gold with comedy next. Sabapathy (1941) with the saucer-eyed T. R. Ramachandran in the lead, along with Kali N. Rathnam and K. Sarangapani was a runaway success. Then came a series of hits like En Manaivi, Harishchandra (1943), Sri Valli.
The city of Madras began to feel the strains of the World War II raging on elsewhere and to reduce the exposure from Japanese bombing, Meiyappan moved his facilities to Karaikudi. In the outskirts of the town karaikudi he occupied a drama auditorium with a large open area around it on long lease and erected a studio. Thus was born AVM Productions with AVM Studios.
Hits like Nam Iruvar (1947), Parasakthi (1952), Andha Naal (1954), and the National Award-winning Hum Panchhi Ek Daal Ke (1957) followed.
Meiyappan died on 12 August 1979, and after his demise his sons took over the mantle.[7]
In 2007, AVM produced Sivaji which at ₹ 95 crore, was said to be the most expensive film ever made in the history of the Indian film industry at that time.[8]
In 2013, AVM led by Aruna Guhan and Aparna Guhan started producing films to be screened only on the net.[9] Their first such production was a 55-minute-film, titled Idhuvum Kadandhu Pogum.[10]
Filmography
editFilms
editSerials
edit- Aachi International (5 January 1997-28 January 1998) Sun TV
- Aarthi (3 January 2005-27 December 2008) Raj TV
- Aasai (6 January 2002-21 January 2005) Sun TV
- Aval Oru Minsaram (26 October 2009-30 April 2010) Kalaignar TV
- Dhik Dhik Dhik (1999) Sun TV
- Galatta Kudumbam (1999) Sun TV
- Galatta Kudumbam 2 (Galatta Sirippu) (1999) Sun TV
- Geethanjali (2009-2011) Raj TV
- Girija M. A. (4 December 2006-2007) Jaya TV
- Nimmathi Ungal Choice (1997) Sun TV
- Gopi (1998-1999) Sun TV
- Roja Jaya TV
- Manathil Uruthi Vendum Jaya TV
- Take It Easy Vazhkai Sun TV
- Vaazhnthu Kaatugiren Sun TV
- Oru Pennin Kathai (1998) Sun TV
- ’'Muthukkal (1996) Sun TV
- Nambikkai Sun TV
- Sorgam Sun TV
- Nimmathi Sun TV
- Naanayam (2007-2008) Sun TV
- Sondham Sun TV
- Paasam (2007) Sun TV
- Vaazhkai Sun TV
- Savale Samaali Raj TV
- Vairanenjam Kalaignar TV
- Uravukku Kai Koduppom Kalaignar TV
- Vairakkiyam Kalaignar TV
- Mohini (2014-2015) Kalaignar TV
Malayalam serials
edit- Jeevitham (Surya TV))
- Nirvathi Nirvathi Ningal choice (Surya TV)
- Swantham Maalotty (Surya TV)
- Swarna Manasu (Asianet)
Telugu serials
edit- Aadajanma (Star Maa)
- Aarthi (ETV)
- Akka (Gemini TV)
- Akila (Gemini TV)
- Aanandam Mee choice (Gemini TV)
- Deivam (Gemini TV/Star Maa)
- Eenatti Ramayanam (ETV)
- Matrudevatha(ETV)
- Jeevitham (Gemini TV)
- Nammakam (Gemini TV)
- Janaki (Gemini TV)
- Jyothi (Gemini TV)
- Swargam (Gemini TV)
- Paasam (Gemini TV)
- Aasha (Gemini TV)
- Samsaram (Star Maa/Vissa TV)
- Swanthanga Raktha Sambandham (Star Maa)
- Kodalu Dhithina Kapuram (Gemini TV)
Web series
edit- Tamil Rockerz (Sony Liv)
Awards
editNotes
edit- ^ Films are listed in the order of their release date.
References
edit- ^ "Coming soon to a website near you | Business Line". 20 September 2014. Archived from the original on 20 September 2014.
- ^ "When studios dotted Vadapalani". The Hindu. Chennai, India. 15 July 2009. Archived from the original on 26 August 2011. Retrieved 15 July 2011.
- ^ a b c "Dolby Laboratories Brings the Future of Cinema Sound to India". Archived from the original on 3 December 2013. Retrieved 24 November 2013.
- ^ a b "The making of a movie moghul". The Hindu. 3 August 1996. Archived from the original on 20 December 1996. Retrieved 14 July 2023.
- ^ The Hindu Net Desk (24 March 2021). "AVM Productions enter OTT space, announce crime-thriller 'Tamil Stalkers'". The Hindu.
- ^ "ஏ. வி. எம்: 1-150" [A. V. M. 1-150]. Kalki. 21 July 1991. pp. 8–12. Retrieved 8 December 2022.
- ^ "Archived copy". Archived from the original on 6 June 2011. Retrieved 14 September 2019.
{{cite web}}: CS1 maint: archived copy as title (link) CS1 maint: unfit URL (link) - ^ "World's a stage for Rajnikant". The Times of India. 15 June 2007. Archived from the original on 13 September 2011.
- ^ "Age-old AVM to venture into NET-flicks". The New Indian Express. Archived from the original on 26 November 2013.
- ^ Rangarajan, Malathi (23 November 2013). "Entering the Internet fray". The Hindu. Chennai, India.
- ^ "Made in Madras | Indulge". 16 April 2014. Archived from the original on 16 April 2014.
- ^ "Net gain for short film - The Hindu". 16 April 2014. Archived from the original on 16 April 2014.
External links
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