Digilant (formerly AdNetik)[1] is a marketing technology company that offers a platform designed to support programmatic media buying. Digilant is headquartered in the Boston, MA, with additional offices in Brazil, Colombia, Mexico and the European Union.[2][3]
 | |
| Industry | Digital Advertising and Marketing |
|---|---|
| Predecessor | AdNetik |
| Founded | (2009) |
| Headquarters | |
Number of locations | 11 |
Key people | |
| Parent | ispDigital |
| Website | digilant |
History
editFounded in 2009 as Adnetik with funding from the Barcelona-based Rodes family,[4] the company rebranded as Digilant in July 2012 to distance itself from its origins as part of Havas.[1] In March 2014 founding CEO, Edward Montes, left to become chief revenue officer at DataXu.[5] In July 2014, Digilant was reorganized under a new parent company, ispDigital, alongside two sister companies, Acceso and Antevenio, offering compatible services, and under a new CEO, Don Epperson.[6]
Products and services
editDigilant's products and services are designed to assist marketers in uncovering insights about their online audience. Digilant products are available, as managed services or through a self-service interface.[7][8][9] Digilant is a media buying platform that combines data management from proprietary and third-party sources with real-time bidding technology to distribute display, video and mobile ads across ad exchanges, ad networks, publisher sites, video exchanges, and mobile exchanges.[10] Digilant's platform is connected to third-party ad and video exchanges including: adap.tv, adbrite, Google DoubleClick, AppNexus, OpenX, Yahoo Ad Exchange, Rubicon Project and Improve Digital.[2]
Awards
edit- January 2011—Digilant CEO, Edward Montes, was awarded the Latino Trendsetter Award by LatinTRENDS Magazine.[11]
- November 2011—Digilant (as Adnetik) received the Media Owner Award from the Institute of Practitioners in Advertising in London for Most Effective Online Campaign.[12]
- February 2012—Digilant (as Adnetik) Adnamed AlwaysOn Top 100 private companies.[13]
- July 2013—Digilant named AlwaysOn Global 250.[14]
References
edit- ^ a b Rodgers, Zach (July 10, 2012). "Havas Ownership But A Memory, AdNetik Rebrands As Digilant". Adexchanger. Retrieved June 16, 2015.
- ^ a b "Adnetik". Ad Age Custom Programs.
- ^ "Adnetik, adap.tv Announce Partnership to Optimize Media Buying for Online Videos". Boston Innovation. 29 October 2010. Archived from the original on 7 July 2012.
- ^ Bernard, Gillis (November 1, 2013). "Ask A Founder: Digilant CEO on 'Flying The Plane While You're Building It'". BostInno. Streetwise Media. Retrieved June 16, 2015.
- ^ Rodgers, Zach (March 18, 2014). "DataXu Nabs Digilant CEO Ed Montes As First Chief Revenue Officer". Retrieved June 16, 2015.
- ^ Mandese, Joe (July 11, 2014). "Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief". MediaPost Communications. Retrieved June 16, 2015.
- ^ "Adnetik Continues to Lead in Privacy Self-Regulation by Becoming the First Multinational Provider to Implement the Evidon InForm Platform in the EU". Adnetik. 7 June 2011. Archived from the original on 2011-07-18.
- ^ "Adnetik Unveils New Leadership Technology". Marketwire. 21 March 2011.
- ^ "Real-Time Bidding Becomes a $823M Market in 2011, Study Says". AdAge.com. 9 February 2011.
- ^ "Adnetik Inc". Bloomsberg Businessweek. 12 July 2011. Archived from the original on October 14, 2012.
- ^ "Adnetik CEO Edward Montes Wins Latino Trendsetter Award". Marketwire. 11 January 2011.
- ^ "IPA Announces Winners of the 2011 Media Owner Awards". Marketwire. 27 November 2011.
- ^ "Announcing the 2012 OnMedia 100 Top Private Companies". aonetwork. 7 February 2012. Archived from the original on 2012-02-09.
- ^ "Announcing the 2013 AlwaysOn Global 250 Top Private Companies". aonetwork. 2 July 2013. Archived from the original on 6 July 2013.