Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Online advertising |
| Founded | March 30, 2003 New York City, New York, U.S. |
| Headquarters | New York City, New York, U.S. |
Key people | Michael Walrath, CEO Bill Wise, President Christine Hunsicker, COO John Roberts, CFO Jonah Goodhart, Board of Directors Noah Goodhart, Board of Directors |
| Products | Ad serving, ad network |
| Parent | Yahoo! |
| Website | www.rightmedia.com |
Right Media was founded, in 2003, by Michael Walrath and brothers Noah and Jonah Goodhart.[1] Former CTO Brian O'Kelley and former director of analytics Mike Nolet subsequently co-founded AppNexus, in 2007.[2][3]
On October 17, 2006, Yahoo! made a strategic investment in Right Media.[4] Since the Yahoo! acquisition on April 29, 2007,[5] Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor[6]) and Fox Interactive Media.
On April 30, 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million.[7]
References
edit- ^ "RightMedia.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved April 29, 2019.
- ^ "Who We Are". AppNexus. Archived from the original on May 17, 2011. Retrieved May 11, 2011.
- ^ Digital Marketing Agency
- ^ "Yahoo! Inc. - Company Timeline". Wayback Machine. July 13, 2008. Archived from the original on July 13, 2008. Retrieved July 19, 2016.
- ^ "Panama Not Enough to Battle Google: Yahoo Acquires RightMedia". April 30, 2007.
- ^ Yahoo! Leads Investment in Ad Auction Company Right Media
- ^ Auchard, Eric (April 30, 2007). "Yahoo to buy rest of Right Media for $680 mln". Reuters. Retrieved April 30, 2007.
External links
edit- Official website of Right Media, Inc.
- "Right Media's Big Ambitions" BusinessWeek 2007-03-06
- "The quest for the perfect online ad" Business 2.0 Magazine 2007-02-26
- "Yahoo! Leads Investment in Ad Auction Company Right Media" TechCrunch 2006-10-17
- "RMX Direct: alternative ad networks battle for your blog" TechCrunch 2006-08-12
- "Buying and Selling Ads Based on Performance" ClickZ, 2005-11-22
- "Click for Dollars", Fortune Magazine 2005-04-04
- "How I Did It: Mike Walrath, Founder, Right Media", Inc. Magazine 2005-04-04