"Agora" (Portuguese for "Now") is a song recorded by Argentine singer María Becerra. It was released on 12 September 2024 through Warner Music Latina as the fourth single from Becerra's upcoming third studio album (2025). Sung in Spanish and Portuguese, the song was written by Becerra and producer Xavier Rosero "Xross". On the soul and bossa nova track, Becerra sings about the regret of a failed relationship, while searching for a second chance.
| "Agora" | ||||
|---|---|---|---|---|
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| Single by María Becerra | ||||
| Language |
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| English title | "Now" | |||
| Released | 12 September 2024 | |||
| Genre | ||||
| Length | 2:33 | |||
| Label | Warner Latina | |||
| Songwriter(s) |
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| Producer(s) | Xavier Rosero "Xross" | |||
| María Becerra singles chronology | ||||
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| Music video | ||||
| "Agora" on YouTube | ||||
The black-and-white music video for "Agora", directed by Julian Levy and Lucas Fossati, premiered alongside the song through the singer's YouTube channel. Ten days after its release, Becerra sang "Agora" at a televised performance on Susana Giménez. The song reached number three on the Argentina Hot 100 and charted within the top 20 on airplay charts in both Argentina and Uruguay.
Background and release
editMaría Becerra started working on her third studio album in December 2022, following the release of La Nena de Argentina.[1] "Agora" was one of the first songs to be worked on, and contained five different versions before its official release.[1] In the same month, the single was previewed in an Instagram live, where Becerra sang part of the chorus.[2][3] After developing the song for a year, she announced in July 2024 that it was finished.[1] Days later, the song began to circulate on the video-sharing app TikTok, and the singer uploaded a video with it in the background.[1] It generated over 200,000 uses in the platform in months.[2] Xavier Rosero "Xross", the co-writer and producer of the track, shared its conception: "'Agora' was born from a game with [Becerra]. We were singing in Portuñol just to have fun for a while. I grabbed all the instruments (bass, guitar, drums, keys and synth) and put together a quick base so [Becerra] could record something on top. She was super happy with her chorus in Portuguese and uploaded it without imagining that it would become something so big".[2]
The release of "Agora" was announced in September 2024 via Becerra's social media accounts, with the caption "AGORA IS COMING".[4] At the beginnings of the month, Becerra shared various snippets of the black-and-white videoclip for "Agora", in which she can be seen dressed as a mermaid singing to the camera.[5][6] Days after, she revealed the release date for 12 September.[7] It was released through Warner Music Latina, alongside a music video with an elegant and mysterious visual aesthetic.[8] The video was directed by Julian Levy and Lucas Fossati, and produced by Asalto; it features the actor Francisco Romero.[2][9]
Composition
edit"Agora" is a soul and bossa nova ballad,[10][8] which contains influences of rap music.[2] In the song's lyrics, the singer explores the regret of a failed relationship, while searching for a second chance.[8]
Live performances
editBecerra performed "Agora" on the television show Susana Giménez on 22 September 2024, with silver lighting and the screen in black-and-white.[11]
Charts
edit| Chart (2024) | Peak position |
|---|---|
| Argentina (Argentina Hot 100)[12] | 3 |
| Argentina Airplay (Monitor Latino)[13] | 14 |
| Uruguay Airplay (Monitor Latino)[14] | 9 |
References
edit- ^ a b c d Romero, Andrea (30 July 2024). "Maria Becerra, un paso más cerca de anunciar su nuevo álbum: "El próximo lanzamiento me lo llevan pidiendo hace mucho tiempo"". Los 40 (in Spanish). Retrieved 13 September 2024.
- ^ a b c d e "María Becerra presenta "Agora", su esperado y nuevo sencillo". Quiero Música (in Spanish). 13 September 2024. Retrieved 13 September 2024.
- ^ "Español, inglés y portugués para cantar al amor: María Becerra aprueba idioma en "Agora"". Info Cronos (in Spanish). Retrieved 13 September 2024.
- ^ ""Agora is coming": María Becerra anticipó su nueva canción". Cronica (in Spanish). 4 September 2024. Retrieved 13 September 2024.
- ^ "María Becerra se anima a cantar en una mezcla de español y portugués: "Voce me ignora"". TN (in Spanish). 4 September 2024. Retrieved 13 September 2024.
- ^ "María Becerra publicó un impresionante adelanto de "Ágora", su próximo hit musical". Info Cronos (in Spanish). Retrieved 13 September 2024.
- ^ "Maria Becerra compartió un nuevo adelanto de "Ágora": cuándo sale". Cronica (in Spanish). 10 September 2024. Retrieved 13 September 2024.
- ^ a b c "Chencho Corleone lanza álbum 'Solo', y más de lo mejor de la Nueva Música Latina". Billboard (in Spanish). 13 September 2024. Retrieved 13 September 2024.
- ^ Coca, Laura (13 September 2024). "María Becerra ficha a un actor de 'La sociedad de la nieve' para el videoclip de 'Agora'". Los 40 (in Spanish). Retrieved 13 September 2024.
- ^ "María Becerra se transformó en una sirena para el videoclip de "Agora", su nueva canción". TN (in Spanish). 12 September 2024. Retrieved 13 September 2024.
- ^ Florio, Paola (22 September 2024). "María Becerra lloró en el living de Susana: el compromiso con J Rei, la pérdida de su embarazo y una visita especial". Infobae (in Spanish). Retrieved 18 October 2024.
- ^ "Hot 100". Billboard Argentina. Archived from the original on 30 September 2024. Retrieved 30 September 2024.
- ^ "Top 20 Argentina – General – Del 23 al 29 de Septiembre, 2024" (in Spanish). Monitor Latino. Retrieved 30 September 2024.
- ^ "Top 20 Uruguay – General – Del 30 de Septiembre al 6 de Octubre, 2024" (in Spanish). Monitor Latino. Retrieved 7 October 2024.