AirSage is an American telecommunications company that specializes in collecting and analyzing anonymous location data, such as cell phone and GPS data, to identify patterns.[3] It does so by tracking mobile phone data using patented technology to capture and analyze mobile phone signal tower data,[4] primarily for the purposes of aiding transportation planning and traffic reporting.[5][6] It currently works with the out-of-home advertising startup Vistar, which uses AirSage's cell phone data to create a map of consumer behavior in the United States.[7]
 | |
| Company type | Private |
|---|---|
| Industry | Telecommunications |
| Founded | 2000 |
| Founder | Cy Smith |
| Headquarters | , |
Area served | United States |
Key people | |
Number of employees | 11 |
| Website | airsage |
History
editAirSage was established in 2000 by Cy Smith,[1] and is based in Atlanta, Georgia.[5] It later developed a technology to use anonymized cell phone data as "traffic probes" to monitor traffic patterns. The company's first client to use their mobile-phone based traffic monitoring technology was the Virginia Department of Transportation, which began using it in the summer of 2005.[8] Later that year, the company signed an agreement with the Georgia Department of Transportation (GDOT) to provide the agency with the same technology; the GDOT began using it in early 2006.[9] Later in 2006, AirSage partnered with Sprint Nextel Corp. to offer the same service to Sprint's government subscribers in real time.[10]
In 2017, the company announced that Michael Cascone would become its new president and CEO.[11]
References
edit- ^ a b Badger, Emily (2012-02-03). "You Already Own the Next Most Important Transportation Planning Tool". CityLab. Retrieved 2017-09-29.
- ^ "AirSage Management Team". AirSage. Archived from the original on 2017-11-10. Retrieved 2017-11-09.
- ^ "Company Overview". AirSage. Retrieved 2017-10-02.
- ^ Hudson, Phil W. (2015-03-24). "AirSage acquires Israeli tech company". Atlanta Business Chronicle. Retrieved 2017-09-29.
- ^ a b Leber, Jessica (2013-04-12). "Wireless Carriers Seek Cash from a Wealth of Customer Data". MIT Technology Review. Retrieved 2017-09-29.
- ^ Quimby, Kelly (2017-03-21). "New travel data shows potential for changes to Chatham Area Transit routes". Savannah Morning News. Retrieved 2017-09-29.
- ^ Jacobs, Steven (2014-10-22). "With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray". Street Fight. Retrieved 2017-10-03.
- ^ Hill, Michael (2005-05-08). "Technology Swerves to Dodge Gridlock". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-09-29.
- ^ Richtel, Matt (2005-11-11). "Enlisting Cellphone Signals to Fight Road Gridlock". The New York Times . ISSN 0362-4331. Retrieved 2017-09-29.
- ^ "Tagging Phones to Track Traffic". Wired. 2006-11-05.
- ^ "AirSage Announces Michael Cascone as New President & CEO". Businesswire (Press release). 2017-09-05. Retrieved 2017-11-09.
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