Aletta Stas-Bax (born 1965) is a Dutch entrepreneur and author. In 1988, together with her husband Peter Stas, she founded the watch company Frédérique Constant.[1][2][3] The company initial strategy centered on producing classical luxury watches at an affordable price. This strategy was the basis of strong growth during the 2007–2008 financial crisis when consumers were looking for lower prices.[4][5][6]
Aletta Stas-Bax | |
|---|---|
 Stas-Bax in 2017 | |
| Born | Aletta Françoise Frédérique Bax May 9, 1965 Den Helder, Netherlands |
| Alma mater | Leiden University |
| Occupation | Member of the executive board of Frederique Constant |
| Spouse | Peter Stas |
| Children | 2 |
| Website | Frederique Constant |
Career
editStas-Bax earned recognition as one of hundred most successful and influential female entrepreneurs in The Netherlands, as well as being named among the 20 most influential women in Switzerland.[7][8]
Stas-Bax is an advocate of gender diversity in board of directors.[9]
In 2002, as part of their effort to diversify the Frédérique Constant group, Stas and her husband acquired Alpina Watches, a manufacturer of Swiss sports watches founded in 1883.[10][unreliable source?] Frédérique Constant was later acquired by Citizen Group.
In 2013, in collaboration with her husband Peter Stas, Gisbert L. Brunner and Alexander Linz, Stas-Bax to write the book Live your passion, Building a watch manufacture.[11][12]
Stas-Bax is a member of the board of directors of Frédérique Constant.[13]
References
edit- ^ "Swiss Watch News 2006". Archived from the original on September 26, 2007. Retrieved March 19, 2007.
- ^ "Horlogerie haut de gamme pour tous" (in French).
- ^ "Aletta et Peter Stas, un duo horloger" (in French). Archived from the original on December 3, 2013. Retrieved March 19, 2017.
- ^ "Life still to be found in mature markets, Financial Times". Financial Times. 9 November 2012. Retrieved March 23, 2017.
- ^ "A Word from Aletta Stas-Bax of Frédérique Constant". Retrieved 1 April 2017.
- ^ "Watches, Digital Modern Luxury". Retrieved 1 April 2017.
- ^ "TheNextWomen100". Retrieved April 1, 2017.
- ^ "Les 20 femmes qui font la Suisse". Archived from the original on March 4, 2018. Retrieved April 1, 2017.
- ^ "Style de management au féminin" (PDF). Retrieved April 8, 2017.[permanent dead link]
- ^ Watch-Wiki:Alpina Watches[permanent dead link]
- ^ "Frederique Constant Live your Passion" (in German).
- ^ Live your passion - Building a watch manufacture. 2013. ISBN 978-2839911993.
- ^ "Style de management au féminin" (PDF) (in French).[permanent dead link]