Alianza Metropolitan is a bi-weekly bilingual, English and Spanish, newspaper that serves the Hispanic community in the greater metropolitan area of San Jose, California. The paper was founded in 1986[1] and is currently 100% Hispanic owned,[2] by Rossana Drumond and previously by George Villalobos. The paper is edited by Gerardo Fernandez. The website of the newspaper is in Spanish. The paper's estimated circulation totals 40,000.[3]

Alianza Metropolitan
TypeWeekly newspaper
FormatBroadsheet
Owner(s)Rossana Drumond
EditorGerardo Fernandez
Founded1986 (1986)
Headquarters300 S. First Street, Suite 207, San Jose, CA 95113 United States
Circulation40,000
OCLC number34427239
Websitealianzanews.com

History

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Alianza Metropolitan was founded in 1986 by George Villalobos.[4][1]

In 1996, San Jose Mercury News, owned by media conglomerate Knight Ridder, established Nuevo Mundo and its Spanish-language weekly subsidiary to compete directly with the three local Hispanic-owned papers: La Ofreta, El Observador, and Alianza.[5] Within months of its launch, Nuevo Mundo began drawing readership and advertising away from the three papers, causing financial troubles for the local papers.[6] In 2005 Mercury News shut down its foreign language subsidiaries including Nuevo Mundo.[7]

Current publisher Rossana Drumond is Region VI Chair for the National Association of Hispanic Publications.[8] In 2017, Drumond was voted "Publisher of the Year" by the NAHP.[8]

Awards

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National Association of Hispanic Publications (NAHP) José Martí Media Awards

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Year Award Place Recipient
2017[9] Outstanding Design - Broadsheet Gold Alianza Metropolitan
Outstanding Less Than Weekly Bronze Alianza Metropolitan
Outstanding Editorial Column - Spanish (circ >30,000) Bronze Alianza Metropolitan
Outstanding Health Article Gold Liz Gonzalez
2016[10] Outstanding Design - Broadsheet Bronze Alianza Metropolitan
Outstanding Latin America Political/Business Article Bronze Rossana Drumond & Amalia García
Outstanding Less Than Weekly Silver Alianza Metropolitan
2015[11] Outstanding Less Than Weekly Silver Alianza Metropolitan
Outstanding Design - Broadsheet Bronze Alianza Metropolitan
2014[12] Outstanding Design - Broadsheet Bronze Alianza Metropolitan
2012[13] Outstanding Less than Weekly Alianza Metropolitan
2006[14] Outstanding Less than Weekly Gold Alianza Metropolitan
Outstanding Editorial Column Bronze Rossana Drumond

References

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  1. ^ a b "Alianza metropolitan news. [volume]". Retrieved 2018-10-17.
  2. ^ "ABOUT ALIANZA METROPOLITAN NEWS". WILLOW GLENarchive-url=. Retrieved 20 October 2018.
  3. ^ "Alianza Metropolitan newspaper - MondoTimes.com". www.mondotimes.com. Retrieved 2018-10-17.
  4. ^ "Alianza News (@AlianzaNews) | Twitter". twitter.com. Retrieved 2018-11-02.
  5. ^ "Metroactive News & Issues | Hispanic Newspapers". www.metroactive.com. Retrieved 2018-10-17.
  6. ^ "Metroactive News & Issues | Hispanic Newspapers". www.metroactive.com. Retrieved 2018-11-02.
  7. ^ "HispanicTrending: San Jose Mercury News unloads foreign language newspapers". juantornoe.blogs.com. Retrieved 2018-10-17.
  8. ^ a b "Leadership". National Association of Hispanic Publications. Retrieved 20 October 2018.
  9. ^ The National Association of Hispanic Publications’ José Martí Media Awards 2017 AWARD WINNERS [1]
  10. ^ Whisler, Kirk (2016). "National Association of Hispanic Publications Jose Marti Awards 2016" (PDF). NAHP. Retrieved November 2, 2018.
  11. ^ Whisler, Kirk (2015). "NAHP Jose Marti Awards" (PDF). NAHP. Retrieved November 2, 2018.
  12. ^ Whisler, Kirk (2014). "NAHP Jose Marti Winners" (PDF). NAHP. Retrieved November 1, 2018.
  13. ^ "Honores nacionales para Vida en el Valle". vidaenelvalle. Retrieved 2018-10-17.
  14. ^ "Folded 'Rumbo' Among Winners Of First NAHP Excellence Awards – Editor & Publisher". www.editorandpublisher.com. Retrieved 2018-11-02.