Andrew O'Dell (born 1969)[1] is an American advertising executive, entrepreneur, co-founder, and CEO Pereira O'Dell.[2][3][4][5][6][7][excessive citations]
Andrew O'Dell | |
|---|---|
| Born | 1969 Alabama, United States |
| Nationality | American |
| Alma mater | University of Tennessee |
| Occupation | CEO of Pereira O'Dell |
| Known for | Co-founding Lot21 and Pereira O'Dell |
| Awards | Cannes Lions, Clio Awards |
Early life and education
editAndrew O'Dell was born in 1969[1] in Alabama and grew up in Chattanooga, Tennessee. He later attended the University of Tennessee, graduating in 1994. O'Dell moved to San Francisco in 1997.[8][9]
Career
editIn 2008, amid the financial crisis,[10] O'Dell co-founded Pereira O'Dell, a creative agency headquartered in San Francisco, with Brazilian advertising executive PJ Pereira. The agency has worked with clients such as LEGO, Airbnb, Mattel, Skype, Coca-Cola, and Intel, producing award-winning campaigns that have garnered industry-wide recognition.[11] Pereira O'Dell was originally backed by Brazilian ad group ABC, but in 2015, O'Dell and his partner PJ Pereira broke away from their Brazilian parent company, allowing the agency to operate independently.[12] In 2023, the agency was named the creative agency partner for IHOP, producing their first campaign together.[13]
O'Dell has also been involved with Serviceplan Americas and Silverside AI.[14][7]
On authentic storytelling and advertising agencies
editIn a 2017 interview, O'Dell discussed the evolving challenges faced by advertising agencies, acknowledging the growing competition from tech giants like Facebook, Google, and Snapchat. He expressed concerns about agencies' declining relevance as these platforms increasingly offer direct creative solutions to clients. O'Dell emphasized the need for agencies to resist devaluing their services and focus on adding value to clients' businesses. He also shared insights on Pereira & O'Dell's journey to regain its independent status after buying back a majority stake from Grupo ABC in 2015.[15]
References
edit- ^ a b Steel, Emily (April 9, 2008). "Duo to Launch Agency With a Twist".
Pereira, 34 years old, and O'Dell, 38, say the problem with most existing ad agencies is that they either have a traditional focus or a digital orientation — and either way, marketers aren't as well-served as they could be.
- ^ www.ETBrandEquity.com (August 26, 2016). "We are not here for 'views' but for 'attention': Andrew O'Dell of Pereira & O'Dell - ET BrandEquity". ETBrandEquity.com.
- ^ "About". pereiraodell.com.
- ^ "Andrew O'Dell - Founder & CEO at Pereira & O'Dell". THE ORG.
- ^ "Andrew O'Dell of Pereira O'Dell on Content and Engagement". Velocitize. 2020-05-11.
- ^ Rittenhouse, Lindsay (July 18, 2019). "Pereira O'Dell shuffles leadership; co-founders will sit on opposite coasts".
- ^ a b "Why Pereira O'Dell Is Launching Silverside AI, an Innovation and Incubation Lab Based in Silicon Valley | LBBOnline". lbbonline.com.
"Silverside AI marks a significant milestone in our commitment to driving innovation in the advertising and marketing sector. Together, with our diverse and dynamic incubation program partners, we are excited to explore new frontiers and push the boundaries of AI-powered media, data, creative, and customer experience design," says Andrew O'Dell.
- ^ "Celebrating a Decisive Decade for Pereira O'Dell | LBBOnline". lbbonline.com.
- ^ Peak, Krystal (June 17, 2011). "Andrew O'Dell, CEO of Pereira &O'Dell". www.bizjournals.com. Retrieved 2024-11-15.
- ^ Smiley, Minda (April 7, 2020). "What Lessons Can Be Learned From Founders Who Started Agencies in Times of Crisis".
- ^ "Andrew O'Dell AdForum Talent The creative industry network". www.adforum.com.
- ^ Ember, Sydney (April 9, 2015). "Bucking Trend, Pereira & O'Dell to Break With Its Brazilian Parent".
- ^ O’Brien, Kyle (2022-04-04). "IHOP Names Pereira O'Dell Creative Agency Partner".
- ^ Morley, Olivia (2023-06-12). "Serviceplan Expands in the US With Pereira O'Dell and L&C".
- ^ www.ETBrandEquity.com. "Ad agencies are becoming less and less relevant for clients, says Andrew O'Dell - ET BrandEquity". ETBrandEquity.com.