Wikipedia

Anna Klingmann

Anna Klingmann is a German born, American architect, urbanist, author, and researcher who specializes in destination creation, placemaking, and place branding.[1] She is considered a preeminent expert on Brandism in architecture and is a consultant for several real estate developers in New York, the Middle East, and Europe.[2] She is the founder and principal architect of Klingmann Architects and Brand Consultants,[3] and author of Brandscapes: Architecture in the Experience Economy.[4] Klingmann coined the term "brandism" which describes how architecture can communicate a company's brand to the public.[3] She also has described the concept of a "brandscape" which describes corporate value systems embodied into the physical landscape.[5] Her description of brandism can also be used not just to describe single structures; entire cities can have a unique brand or "expression of identity."[6] Klingmann argues that "Branded architecture on a massive scale changes a city in profound ways."[7] But Klingmann also believes that branded landscapes can "effect lasting, meaningful changes when drawing upon the dormant or explicit potential of particular cultures and places."[8] In this process, she argues, identity, belonging, heritage and social factors play an important role in the co-designing and curation/branding of place to have a positive impact on residents’ feelings about the value of their place in the world. Anna Klingmann suggests that architects need to take control of this aspect of their work, using it for social good rather than manipulation.[9]

Anna Klingmann
Born
Germany
NationalityAmerican
Alma materBerlin University of the Arts, Architectural Association School of Architecture, Pratt Institute
OccupationArchitect
PracticeKlingmann Architects and Brand Consultants
ProjectsKhawr Awqad Ecological Community, Oman; Al Kifaf Mixed-Use District, Dubai, Al Kifaf Esplanade, Dubai, Al Khobar Waterfront, Saudi Arabia
Websitewww.klingmann.com

Education and career

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Klingmann moved to New York City in 1984 and went to the Parson's School of Design.[4] She earned her architecture degrees from Pratt Institute, the Architectural Association in London Architectural Association School of Architecture and the Berlin University of the Arts.[10]

Klingmann's main influence is Louis Kahn.[4] Other influences include Zaha Hadid and Rem Koolhaas.[10] In 2007, she worked for the architecture firm, Gensler, to design two large-scale mixed-use projects.[11] In 2014, she curated a collaborative project with the University and the Saudi Commission for Tourism and Antiquities (SCTA) which looks to connect artists, scientists, architects, and the community with the historic legacy and culture of Asir.[12] The initiative seeks to engage international and local artists, architects, designers, scientists, curators, scholars and community stakeholders in a dialogue that explores ways to bring the past of Asir into a significant future, by merging ancient wisdom with cutting-edge trends and technology.[13]

Klingmann was the architecture department chair at Dar Al-Hekma University from 2014-2016.[14] She has also taught at the New York Institute of Technology (2022-2023),[15] Cornell University (2000-2003), and Columbia University(2004).[16]

Publications

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Monograph

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Klingmann, A. Brandscapes: Architecture in the Experience Economy, First Edition, MIT Press, Cambridge, 2007; Second Edition, MIT Press, Cambridge, 2010; Mandarin Edition, Electronic Publishing House, Beijing, 2014[17]

Contribution to academic journals

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Bookchapters

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  • Klingmann, A. (2023). Rescripting Saudi Arabia: The crafting of a new nation brand. In Gottwald, D.,Turner-Rahman, G., Vahdat, V. (Eds.), Virtual Interiorities, Carnegie Mellon ETC Press[18]
  • Klingmann, A. (2016). The Rise of Shopping Malls in the Framework of Gulf Capitalism. In Lepik, A., Baader, S.(Eds.), World of Malls: Architecture of Consumption. Berlin: Hatje Cantz.Part of ISBN 978-3-7757-4138-5[19]
  • Klingmann, A. (2010). Creative Brandscapes: Heroes with Flaws. In Kiib, Hans (Ed.) Performative Urban Design, Aalborg: Aalborg Universitetsforlag. Part of ISBN 978-8773079829[20]
  • Klingmann, A (2001). Datascapes: Libraries as Information Landscapes. In Bieri, S., Fuchs, W. (Ed.), Bibliotheken Bauen / Building for Books: Tradition und Vision. Basel: Birkhäuser. Part of ISBN 3764364297[21]

References

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  1. ^ Vahdat, Vahid (2023). Virtual Interiorities (1 ed.). Pittsburgh: Carnegie Mellon University ETC Press. p. 208. Retrieved 22 February 2024.
  2. ^ "Klingmann launches Brandscapes book". Hagedorn Publishing. Real Estate Weekly. 17 October 2007. Retrieved 21 February 2024.
  3. ^ a b Croft, Catherine (12 October 2007). "From Bland to Brand". Building Design (1791): 20–21. Retrieved 6 September 2016 – via EBSCOhost.
  4. ^ a b c Parman, John (March 2008). "Brandscapes: Architecture in the Experience Economy". Architectural Record. 196 (3): 30. Retrieved 6 September 2016 – via EBSCOhost.
  5. ^ Alston, Adam (2016). Beyond Immersive Theatre: Aesthetics, Politics and Productive Participation. Palgrave Macmillan. p. 126. ISBN 978-1-137-48043-9.
  6. ^ "The Futurist Bookshelf". Futurist. 42 (3): 58. May 2008. Retrieved 6 September 2016 – via EBSCOhost.
  7. ^ "AIA's Brandism series ends on high note with premier panel". Real Estate Weekly. Hagedorn Publication. 13 June 2007. Retrieved 21 February 2024.
  8. ^ Shaffer, David (9 July 2012). "Commentary: When Architecture Becomes Advertising". Daily Journal of Commerce. Archived from the original on 8 October 2016. Retrieved 6 September 2016.
  9. ^ Samuel, Flora (7 July 2014). "Accentuate the positive". RIBA Publishing. The RIBA Journal. Retrieved 22 February 2024.
  10. ^ a b Lukas, Scott (2013). The Immersive Worlds Handbook: Designing Theme Parks and Consumer Spaces. Focal Press. pp. 190–192. ISBN 978-0-240-82093-4.
  11. ^ "Gensler Retains Klingmann for Two Major Projects". Real Estate Weekly. 22 August 2007. Archived from the original on 8 October 2016. Retrieved 6 September 2016.
  12. ^ "Dar Al-Hekma, SCTA Initiate 'Reinventing Asir' Project". Arab News. 22 November 2014. Archived from the original on 8 October 2016. Retrieved 6 September 2016.
  13. ^ "Dar Al-Hekma University, SCTA work together to reinvent Asir and reclaim Saudi heritage". Saudi Gazette. Saudi Gazette. 21 November 2014. Retrieved 20 February 2024.
  14. ^ Al-Fawaz, Nadia (26 September 2014). "German Engineer Initiates Massive Architectural Revival Initiative". Arab News. Archived from the original on 8 October 2016. Retrieved 6 September 2016.
  15. ^ Klingmann, Anna (August 2022). "Rescripting Riyadh: how the capital of Saudi Arabia employs urban megaprojects as catalysts to enhance the quality of life within the city's neighborhoods". Journal of Place Management and Development. 1 (16): 45–72. doi:10.1108/JPMD-06-2021-0062. S2CID 256298257. Retrieved 20 February 2024.
  16. ^ "Brandism Exhibit to Explore NYC Starchitecture". Real Estate Weekly. 12 July 2006. Archived from the original on 8 October 2016. Retrieved 6 September 2016.
  17. ^ Klingmann, Anna (24 September 2010). Brandscapes (first ed.). Cambridge: MIT Press. p. 378. ISBN 9780262515030. Retrieved 20 February 2024.
  18. ^ Klingmann, Anna (7 February 2023). Rescripting Saudi Arabia. Carnegy Mellon ETC Press. Retrieved 21 February 2024.
  19. ^ Lepik, Andres (July 2016). World of Malls (1 ed.). Germany: Hatje Cantz. pp. 174–184. ISBN 978-3-7757-4138-5. Retrieved 21 February 2024.
  20. ^ Kiib, Hans (1 April 2010). Performative Urban Design (2 ed.). Aalborg: Aalborg Universitetsforlag. pp. 30–39. ISBN 978-8773079829. Retrieved 21 February 2024.
  21. ^ "Building for Books: Traditions and Visions - Assmann, Jan; Bauerle-Willert, Dorothee; Hamburger, Jeffrey F.; Klingmann, Anna; Oechslin, Werner; Roudaut, Jean; Vogt, A.M.: 9783764364298 - ZVAB". www.zvab.com. Retrieved 13 March 2024.
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