Anti Social Social Club (sometimes stylized as ASSC and AntiSocialSocialClub) is a Los Angeles–based streetwear brand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk.[1][2][3][4] As of May 2022, the brand is wholly owned by Marquee Brands.[5]
 | |
| Product type | Clothing Streetwear |
|---|---|
| Owner | Marquee Brands |
| Country | Los Angeles, United States |
| Introduced | 2015 |
| Markets | Worldwide |
| Tagline | Self Doubt |
| Website | antisocialsocialclub |
Anti Social has collaborated with A Bathing Ape,[6] Rimowa, Dover Street Market,[7] Playboy,[8][9] Hello Kitty,[10] Hot Wheels,[11] DHL,[12] Formula 1, FaZe Clan, Goodsmile Racing and Gran Turismo.[13]
History
editAnti Social Social Club was founded in 2015 through Twitter.[citation needed] The founder, Neek Lurk, had previously worked as a social marketing manager for Stüssy.[14] It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27.[15] Lurk used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side.[15] Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian.[16]
The brand released exclusively at ComplexCon Sk8-Hi Vans and Nike Air Force 1 Low (24 pairs were sold). A Toyota Prius decorated with ASSC graphics sold for $20,000.[14] ASSC had also announced the release of a branded riot shield.[17]
In 2018, after reports of numerous failed deliveries of ASSC products purchased online,[18] the brand launched a collection (SS18) that echoed its customers' disgruntlement regarding shipping issues.[19]
See also
editReferences
edit- ^ Neek Lurk: Manic Depressive, Sadistic, Masochist: A one-on-one exclusive interview with the eccentric founder of Anti Social Social Club Hypebeast, Madrell Stinney, December 7, 2015
- ^ How Neek Lurk Made Money from Melancholia: The Anti Social Social Club founder on building fortmite hype through negativity TIERNEY FINSTER, Vice Media, March 30, 2016
- ^ Neek Lurk Talks Founding Anti Social Social Club in New Interview Jake Boyer, Highsnobiety, August 9, 2016
- ^ "Neek Lurk: Manic Depressive, Sadistic, Masochist". HYPEBEAST. 7 December 2015. Retrieved 2019-10-05.
- ^ Anti Social Social Club Acquired by Marquee Brands LAUREN SHERMAN, Business of Fashion, 26 May 2022
- ^ A BATHING APE® X ANTI SOCIAL SOCIAL CLUB Archived 2020-11-07 at the Wayback Machine bape.com
- ^ A New Anti Social Social Club x Dover Street Market Capsule Is Dropping This Friday Graeme Campbell, Highsnobiety, October 4, 2017
- ^ Anti Social Social Club Taps ‘Playboy’ for Exclusive Capsule Renz Ofiaza, Highsnobiety, September 18, 2017
- ^ ANTI SOCIAL SOCIAL CLUB & PLAYBOY ARE RELEASING A CAPSULE Corey Fuller, Flaunt September 19, 2017
- ^ Anti Social Social Club's FW18 Drop Includes a Hello Kitty Collab Highsnobiety, August 18, 2018
- ^ ASSC x HOTWHEELS collaboration Hypebeast, November 23, 2019
- ^ "DHL and Anti Social Social Club Launch Exclusive Collaboration". www.prnewswire.com (Press release). Retrieved 2020-03-12.
- ^ Anti Social Social Club Celebrates 'Gran Turismo 7' With a Capsule Collection Hypebeast, August 12, 2022
- ^ a b "Anti Social Social Club Not in Style - The Stute". 2018-09-21. Retrieved 2024-02-08.
- ^ a b Finster, Tierney (2016-03-30). "Anti Social Social Club | How Neek Lurk Made Money from Melancholia". Amuse. Retrieved 2020-03-31.
- ^ Team, Amuse (2020-01-13). "Anti Social Social Club | Kanye West, BTS, Kim Kardashian, and Other Famous Fans". Amuse. Retrieved 2020-03-27.
- ^ Spellings, Sarah (2018-07-19). "The Latest Streetwear Accessory Is … a Riot Shield?". The Cut. Retrieved 2024-02-08.
- ^ "Anti Social Social Club Reportedly Owes Over 1,000 Customers Their Merchandise". Hypebeast. 2017-09-22. Retrieved 2024-02-08.
- ^ "Neek Lurk Knows People Are Upset With ASSC & He's Cool With That". Highsnobiety. 2018-03-09. Retrieved 2024-02-08.
External links
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