Anyword is a technology company that offers an artificial intelligence platform, using natural language processing to generate and optimize marketing text for websites, social media, email, and ads.[1][2][3] The company also offers a complete managed service to publishers and brands to help them increase their revenue through social ads. It is used by National Geographic, Red Bull, The New York Times, BBC, Ted Baker, etc.[4][5] The company has an office in New York, and Tel Aviv.
| Industry | AI language processing |
|---|---|
| Founded | 2013 |
| Headquarters | New York City |
Key people | Yaniv Makeover, Co-founder, CEO Adam Habari, Co-founder, VP R&D |
| Website | anyword |
History
editThe company was founded in 2013 — its original name was Keywee Inc.[6][7]
In 2021, the company rebranded to Anyword and launched its AI copywriting platform.[8][9] It's often called the world first language optimization platform.[10]
In 2019, Anyword established the first generation of its language model.
In 2020, the first part of ad copy was generated using Anyword's AI.
Reviews report that Anyword's platform works with different marketing projects in 25 languages[11] while the AI settings panel provides many options for promoting content.[12][13]
In March 2015, Anyword received $9.1 million in the Series A funding round led by a notable group of investors.[14]
In July 2016, the company was selected as an official Facebook Marketing Partner.[15]
In August 2019, Anyword was named Best Content Marketing Platform in the Digiday Technology Award winners.[16]
In November 2021, it raised $21 million in its Series B funding round.[17][18]
In February 2022, Anyword received the High Performer Winter 2022 Award.[19]
In summer 2022, the company was announced as a leader in the AI Writing Assistant category of G2.[19]
AI writing assistants are tools that use artificial intelligence (AI), natural language processing (NLP) and machine learning (ML) to generate AI-powered content based on the inputs a user gives them.
What is an AI writing assistant?
An AI-powered writing assistant is any software that's designed to automate the process of content creation for marketing, communication or educational purposes. Some examples of writing assistants are Grammarly, Jasper.ai, Anyword and hundreds out there on the internet.
Product
editAnyword's AI platform generates and optimized marketing copy for ads, landing pages, product listings, social posts, emails and SMS.
Anyword's Technology: Anyword's AI copywriting platform uses a combination of pre-trained and fine-tuned models, including GPT3, T5 and CTRL, to generate quality marketing copy for its customers.[20]
The platform's proprietary Predictive Performance Score gives use a sense of how a singular piece of copy will perform for any given audience.[21]
The platform also lets users pick specific demographic filters or copywriting formulas to further fine-tune their copy. Power Mode is also available on the platform and lets customers upload a piece of text in their own tone and style, so that the AI can then generate variations that match.[22]
References
edit- ^ "AI-powered marketing copy generator Anyword secures $21M". VentureBeat. 2021-11-18. Retrieved 2022-03-02.
- ^ "Paris or Ann Arbor? Entrepreneurial culture wins out". Crain's Detroit Business. 2016-10-04. Retrieved 2022-03-02.
- ^ Press, Viva Sarah (13 January 2017). "15 Israelis making a mark on Silicon Valley's tech scene". Retrieved 2022-03-02.
- ^ "Anyword Creates the Future of AI: A Conversation With a Computer". MarTech Series. 2022-01-25. Retrieved 2022-03-17.
- ^ CTech (2021-11-18). "Anyword raises $21 million for marketing messaging platform". CTECH. Retrieved 2022-03-02.
- ^ "10 Israelis making a mark on New York's tech scene". ISRAEL21c. 2016-09-19. Retrieved 2022-03-02.
- ^ NEWSWIRE), Anyword (GLOBE. "Anyword Launches Free Plan, Providing Data-Driven Copywriting for Anyone". KULR-8 Local News. Retrieved 2022-03-02.
- ^ "Keywee Changes Name To 'Anyword,' But Not Much Has Changed". All Access. Retrieved 2022-03-02.
- ^ "Anyword Introduces a New Marketing Language Platform, Merging Performance Data and State of the Art Language Generation AI, Resulting in the Most Effective Messages for Any Format, Any Product, Any Audience, and Any Word". AiThority. 2021-03-16. Retrieved 2022-03-02.
- ^ Staff, Wise Marketer (2021-03-17). "Anyword Introduces a New Marketing Language Platform, Merging Performance Data and State of the Art Language Generation AI, Resulting in the Most Effective Messages for Any Format, Any Product, Any Audience, and Any Word". The Wise Marketer - Featured News on Customer Loyalty and Reward Programs. Retrieved 2022-03-02.
- ^ Choudhary, Deepak (2022-02-25). "Anyword Review: Is It The Best Marketing Ad Copy Generator?". Technical Wall. Retrieved 2022-03-02.
- ^ Kasa (2021-08-30). "Anyword Review PROS & CONS (2022) - Best AI Copy Generator Tool?". Kasa Reviews. Retrieved 2022-03-02.
- ^ Andy Thompson (2022-03-02). "Anyword Review 2022 🥇 Is It The Best AI Copywriting Tool?". www.bloggersideas.com. Retrieved 2022-03-02.
- ^ "Keywee Gets $9.1M From Eric Schmidt, NY Times For Its AI Approach To Content Marketing". TechCrunch. 24 March 2015. Retrieved 2022-03-02.
- ^ "Facebook Marketing Companies Help Boost Your Popularity". Propellant Media. 2019-10-11. Retrieved 2022-04-20.
- ^ "Adobe, HYPR and Xaxis are among the Digiday Technology Award winners". Digiday. 2019-08-20. Retrieved 2022-03-02.
- ^ Dorbian, Iris (2021-11-19). "Anyword gains $21m". Venture Capital Journal. Retrieved 2022-03-02.
- ^ admin. "AI-powered marketing copy generator Anyword raises $ 21 million". Retrieved 2022-03-02.
- ^ a b "Anyword Reviews & Product Details". G2.com.
- ^ Lansky, Jared. "Anyword - Write your copy with an AI trained on $250M of ads". Product Hunt. Retrieved 2022-04-20.
- ^ "Anyword Creates the Future of AI: A Conversation With a Computer". finance.yahoo.com. 25 January 2022. Retrieved 2022-10-04.
- ^ Kasa; Kasa (2021-08-30). "Anyword Review PROS & CONS (2022) - Best AI Copy Generator Tool?". Kasa Reviews. Retrieved 2022-10-04.