AppFlood is a programmatic mobile advertising platform created by PapayaMobile.[1] It was launched in 2012, and in 2014 became the first mobile real-time bidding platform to be engineered and made available in China.[2]
| Founded | 2012 |
|---|---|
| Headquarters | Beijing |
| Website | appflood.com |
History
editAppFlood was launched in July 2012 by PapayaMobile, a mobile technology company previously known for its social gaming network.[3] The business is headquartered in Beijing and has offices in San Francisco and London.[4]
By AppFlood's one-year anniversary, it had attracted 4,500 Android users and was delivering 1.3 billion impressions.[5] In April 2014, AppFlood launched a real-time bidding platform, the first to be engineered and made available in China.[6]
The company had a stated goal being the leading company bridging China and western countries.[7] By August 2014 AppFlood had sent ads to 400 million mobile devices globally.[8]
References
edit- ^ "27. Si Shen, cofounder and CEO of PapayaMobile". Business Insider. Retrieved 2018-06-13.
- ^ Spencer, Alex (2014-04-08). "AppFlood Launches China's First RTB Platform". MobileMarketing. Archived from the original on 2014-10-31. Retrieved Oct 30, 2014.
- ^ Perez, Sarah (2012-07-12). "PapayaMobile Is Out To Disrupt App Cross Promotions With Cost-Free, Commission-Free Network". TechCrunch. Retrieved Oct 30, 2014.
- ^ About Us Archived 2014-11-03 at the Wayback Machine AppFlood Official Website
- ^ Moubarak, Mo. "PapayaMobile's AppFlood Marks One Year With Significant Growth And iOS Compatibility". Social Games Observer. Retrieved Oct 30, 2014.
- ^ Spencer, Alex (2014-04-08). "AppFlood Launches China's First RTB Platform". MobileMarketing. Archived from the original on 2014-10-31. Retrieved Oct 30, 2014.
- ^ Aquino, Judith (2014-04-08). "Catching RTB Fever: AppFlood And Vserv.Mobi Unveil RTB Ad Exchanges". Ad Exchanger. Retrieved Oct 30, 2014.
- ^ Doland, Angela (2014-08-18). "Meet the Chinese Company Putting Ads on Your Smartphone". AdAge. Retrieved Oct 30, 2014.