AppsFlyer is an SaaS mobile marketing analytics and attribution platform. Founded in Israel in 2011, the company is now headquartered in San Francisco, California.[1]
 | |
| Company type | Private |
|---|---|
| Industry | Mobile attribution and analytics |
| Founded | 2011 |
| Founders | Oren Kaniel and Reshef Mann |
| Headquarters | San Francisco , United States |
| Products | NativeTrack and OneLink |
| Website | www.appsflyer.com |
History
editAppsFlyer is a privately held company co-founded in Israel in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, company CTO.[2] AppsFlyer received its first funding from the Microsoft Ventures Accelerator program.[1]
Following the Microsoft Ventures Accelerator, AppsFlyer raised Series A funding from Pitango[3] and Magma[4] partners.
In January 2015, AppsFlyer announced that it had raised $20 million in Series B funding[5][6] from Fidelity Growth Partners Europe,[7] which has helped accelerate the company's growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth.[8]
In February 2018, AppsFlyer opened a new US headquarters in San Francisco.[9]
In January 2020, AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. Growth equity firm General Atlantic led the round.[10]
Acquisitions
editIn May 2018, AppsFlyer acquired the development team Yodas.[11]
In November 2023, AppsFlyer acquired the gaming and apps data analytics firm DevtoDev.[12] Less than a month later, the company acquired the AI-powered UA and monetization platform oolo.[13]
References
edit- ^ a b Rogers, Bruce. "Can Oren Kaniel's AppsFlyer Become Dominant Measurement Tool For All Connected Devices?". Forbes. Retrieved 9 August 2024.
- ^ Rogers, Bruce. "Can Oren Kaniel's AppsFlyer Become Dominant Measurement Tool For All Connected Devices?". Forbes. Retrieved 29 August 2024.
- ^ "Venture Capital". Pitango.com. Retrieved 21 May 2015.
- ^ "Companies". Magmvc.com. Retrieved 21 May 2015.
- ^ Hirschauge, Orr (20 January 2015). "Mobile Ads Analytics Company AppsFlyer Raises $20 Million". WSJ Blogs – Digits. Retrieved 25 May 2015.
- ^ Lunden, Ingrid. "AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform". Retrieved 11 May 2015.
- ^ "AppsFlyer: helping mobile marketers see in the dark". Archived from the original on 11 May 2015. Retrieved 11 May 2015.
- ^ "AppsFlyer Raises $56 Million". Fortune. Retrieved 22 January 2017.
- ^ "AppsFlyer Opens New US Headquarters in San Francisco's South of Market District". MarTech Series.
- ^ Orbach, Meir (21 January 2020). "Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation". CTECH - www.calcalistech.com. Retrieved 21 January 2020.
- ^ "חברת AppsFlyer רוכשת את צוות הפיתוח של Yodas". כלכליסט - www.calcalist.co.il. 31 May 2018. Retrieved 12 June 2018.
- ^ "AppsFlyer acquires DevtoDev data analytics for games and app devs". VentureBeat. 8 November 2023.
- ^ Schiff, Allison (5 December 2023). "AppsFlyer Ends The Year With Another Acquisition". AdExchanger. Retrieved 9 August 2024.