Wikipedia

Arrambam (soundtrack)

Arrambam is the soundtrack album, composed by Yuvan Shankar Raja, to the 2013 film of the same name, directed by Vishnuvardhan starring Ajith Kumar, Arya, Nayantara and Taapsee Pannu. The album consists of six tracks. Pa. Vijay penned all lyrics for the songs.[1] It was released on 19 September 2013.[2] The album opened at number one on iTunes India within a few minutes after its release at midnight,[3][4] which, according to Sify, "no Tamil album has done before".[5]

Arrambam
Soundtrack album to Arrambam by
Yuvan Shankar Raja
Released19 September 2013
Recorded2013
GenreFeature film soundtrack
Length21:44
LanguageTamil
LabelSony Music India
ProducerYuvan Shankar Raja
Yuvan Shankar Raja chronology
Biriyani
(2013) 		Arrambam
(2013) 		Vanavarayan Vallavarayan
(2014)

Production

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Yuvan Shankar Raja was signed on to compose the film's soundtrack and score, becoming his sixth project starring Ajith Kumar. In November 2012, Yuvan Shankar Raja composed a new song for the film.[6] On 23 April 2013 the composer tweeted that he had completed three songs,[7] and that one of which was a "mass intro song" rendered by Shankar Mahadevan.[8][9] Vijay Yesudas stated that he had sung a "celebration song" in the film.[10]

In August 2013 it was reported that Vairamuthu's younger son Kabilan Vairamuthu was enlisted to pen lyrics for a song in the film, his first time working with Yuvan.[11] His lyrics were scrapped later and all five songs were written by Pa. Vijay only.

The music rights were sold to Sony Music India.[12]

Release

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Yuvan Shankar Raja had handed over the master copy of the audio to the film's producer on 21 August and it was reported that the soundtrack would release on 9 September for Vinayagar Chaturthi.[13] On 14 September 2013, Sony Music India announced that the album would be released directly to stores on 19 September, while also revealing the track list.

On the same day, Theatrical trailer was released and went viral in YouTube. The trailer received massive response all over India as "Most Stylish one ever" leaving the high expectations in the kollywood. This movie was scheduled to release on 31 October 2013 two days before Diwali.[14]

Reception

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Behindwoods.com rated the album 3.75 out of 5 and stated, "Pulsating rhythms, entertaining hooks and hair-raising lyrical moments make Arrambam a commercial heavyweight".[15] Indiaglitz.com rated the album 3.5/5 and stated "Yuvan strikes a Homerun".[16]

The album has also been a commercial success and described as "one of the biggest hits of the year".[17] Upon its release on 19 September, at midnight, the album immediately reached number one spot on the iTunes India store.[3][4] Sify wrote that "no Tamil album has done (this feat) before".[5] Ashok Parwani, General Manager at Sony Music, stated that it had done "very well from a sales perspective".[17] The CDs were sold out within two days and the second batch of hit the stores on 23 September.[18]

Track listing

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No.TitleLyricsSinger(s)Length
1."Adadada Arrambame"Pa. VijayShankar Mahadevan3:47
2."En Fuse Pochu"Pa. VijayKarthik, Ramya NSK4:43
3."Hare Rama (Not featured in the film)"Pa. VijayTanvi Shah, Shakthisree Gopalan4:18
4."Melala Vedikudhu"Pa. VijayVijay Yesudas, Ranjith, Shweta Mohan4:32
5."Stylish Thamizhachi"Pa. Vijay, Rubba.BendM. M. Manasi, Rubba.Bend (Psycho Unit)4:24
Total length:21:44

Personnel

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Instruments

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  • Live Drums & Percussion: V. Kumar
  • Additional keyboards: Sivaranjan
  • String instruments: R. A. Amalraj
  • Flute: Napoleon
  • Shenoy: Baalesh

Production

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  • Program Manager: V. Karthik
  • Program Co-ordination: A. S. Subbiah
  • Recorded at: Prasad Studios & Unique Studios, Chennai
  • Recorded by: M. Kumaraguruparan, Bharani & Prabhakar
  • Mixed at Pinkstone Studios, Chennai
  • Mixed and mastered by M. Kumaraguruparan

References

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  1. ^ "Ajith's Arrambam comprises 5 songs composed by Yuvan". Behindwoods. 13 September 2013. Retrieved 20 September 2013.
  2. ^ "Ajith's 'Arrambam' audio at top". The Times of India. TNN. Archived from the original on 21 September 2013. Retrieved 20 September 2013.
  3. ^ a b "Ajith's 'Arrambam' Audio Released — International Business Times". Ibtimes.co.in. 20 August 2013. Retrieved 20 September 2013.
  4. ^ a b Ramchander (19 September 2013). "Arrambam — Fans' Music Review". OneIndia. Archived from the original on 2 November 2013. Retrieved 20 September 2013.
  5. ^ a b "Ajith's 'Arrambam' audio opens at number one!". Sify. Archived from the original on 20 September 2013. Retrieved 20 September 2013.
  6. ^ "Yuvan composes a new song for Ajith". Sify. 21 November 2012. Archived from the original on 21 November 2012. Retrieved 21 November 2012.
  7. ^ "A mass intro guaranteed in Ajith's next, Ajith Vishnuvardhan untitled film, Yuvan Shankar Raja". Behindwoods. 23 April 2013. Retrieved 20 September 2013.
  8. ^ "Yuvan scores a mass intro song for Ajith". IndiaGlitz. 24 April 2013. Archived from the original on 26 April 2013. Retrieved 20 September 2013.
  9. ^ "Ajith gets a grand introduction". The Times of India. TNN. 23 April 2013. Archived from the original on 28 April 2013. Retrieved 20 September 2013.
  10. ^ Udhav Naig (25 April 2013). "Dad's the spirit!". The Hindu. Retrieved 20 September 2013.
  11. ^ "Yuvan works with Kabilan Vairamuthu". The Times of India. 10 August 2012. Archived from the original on 21 September 2013. Retrieved 30 September 2012.
  12. ^ "Ajith's Next Follows Mankatha And Billa 2". Behindwoods. 16 October 2012. Retrieved 20 September 2013.
  13. ^ "Arrambam gears up for audio launch". The Times of India. TNN. 22 August 2013. Archived from the original on 25 August 2013. Retrieved 20 September 2013.
  14. ^ "'?Arrambam' audio on Sep 19!". The Times of India. TNN. 14 September 2013. Archived from the original on 21 September 2013. Retrieved 20 September 2013.
  15. ^ "Arrambam Songs Review Arrambam, Ajith, Yuvan Shankar Raja". Behindwoods. Retrieved 20 September 2013.
  16. ^ "Arrambam Music Review songs lyrics". IndiaGlitz. Archived from the original on 4 August 2013. Retrieved 20 September 2013.
  17. ^ a b Ramchander (23 September 2013). "Ajith's Arrambam Audio Sells Like Hot Cake - Oneindia Entertainment". Entertainment.oneindia.in. Retrieved 18 November 2013.
  18. ^ "Arrambam (aka) Aarambam music sales has been great according to Sony Music". Behindwoods.com. 23 September 2013. Retrieved 18 November 2013.
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