"Ask for More" is a song performed by Janet Jackson as part of an advertising campaign for soft drink company Pepsi in 1999.

"Ask for More"
Promotional single by Janet Jackson
ReleasedJanuary 1, 1999 (1999-01-01)
Genre
Length5:49
Label
Songwriter(s)
Producer(s)
  • Jimmy Jam
  • Terry Lewis

Alternate versions of the ad campaign with Ricky Martin and Aaron Kwok were released in international markets.

Song information

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"Ask for More" was a promotional single by Janet Jackson for Pepsi, released on January 1, 1999.[1][2][3] Jackson commented on the collaboration with Pepsi saying "aside from being associated with many amazing artists over the years, Pepsi is very honest and passionate when it comes to spreading a positive message like 'Ask For More'".[citation needed]

The campaign was launched as a re-branding for Pepsi internationally.[4] Alternate versions of the campaign also co-starred Hong Kong singer Aaron Kwok for the Asian market and aired in China,[5] and Latino singer Ricky Martin for the Latin market and aired in Latin America.[6][7] A duet version of the song performed in Spanish by Jackson and Martin was also aired in Europe as part of the commercial campaign.[7] A full length promotional music video of the version with Kwok was released in Asian markets.[8] The original version of the ad features model and dancer Rob Vinson. Dancers Tina Landon and Shawnette Heard appear in all versions of the ad along with Jackson.[9]

The single was only released as a promotional recording.[10][11] Consumers were able to receive a free CD of the song with the purchase of Pepsi products during the promotional campaign in 1999.[12]

Track listings

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U.S. promo CD single (61369427AVRM) and U.K. promo CD single (61369427AVRM)

  1. "Ask for More" – 5:49
  2. Interview – 4:50
  3. "Ask for More" (Remix) – 8:05

U.K. 12" promo

  1. "Ask for More" (Masters at Work Remix) – 8:05

Official remixes

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  • Single version – 5:49
  • Vocal-Up Full Version – 5:49
  • Masters at Work Remix – 8:05

References

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  1. ^ Billboard - Janet Jackson's Discography. Retrieved on November 2, 2008
  2. ^ MTV - Janet Jackson - Ask For More (Pepsi Single). Retrieved on November 2, 2008
  3. ^ WindowsMedia.com Media Guide - Album information for Ask for More (Pepsi single). Retrieved on November 2, 2008
  4. ^ AllBusiness - New Tagline for BBDO's Overseas Pepsi Campaign. Retrieved on November 2, 2008
  5. ^ Crienglish.com - Chinese Pop Music History 20 Years Special - Aaron Kwok. Retrieved on November 2, 2008
  6. ^ Discogs - Ricky Martin - Ask for More. Retrieved on November 2, 2008
  7. ^ a b MTV News - Ricky Martin Inks Endorsement Deal With Pepsi, Preps For Fall Tour. Retrieved on November 2, 2008
  8. ^ CN - Aaron Kwok & Janet Jackson - Ask For More. Retrieved on June 17, 2013
  9. ^ Janet Jackson and Rob Vinson in Pepsi Commercial)
  10. ^ Commercial Breaks and Beats: The UK TV Advert Music Database[permanent dead link]. Retrieved on November 2, 2008
  11. ^ UK TV Adverts. Retrieved on November 2, 2008
  12. ^ "The Pepsi Legacy Book" (PDF). (4.03 MB). Retrieved on November 2, 2008
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