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BALR. is a Dutch premium lifestyle brand founded in 2013 by ex-professional football player Demy de Zeeuw and internet entrepreneurs Ralph de Geus and Juul Manders. Eljero Elia and Gregory van der Wiel became shareholders, with the latter selling his shares in 2018.[2] De Zeeuw, Manders and De Geus came up with the concept.[3]
 | |
| Company type | Besloten vennootschap |
|---|---|
| Industry | Fashion, Clothing |
| Founded | 2013 |
| Founders | Demy de Zeeuw, Juul Manders and Ralph de Geus |
| Headquarters | Amsterdam, The Netherlands |
Key people | Demy de Zeeuw, Juul Manders, and Ralph de Geus |
| Parent | Juramy |
| Website | www |
| Footnotes / references [1] | |
The brand is known for its iconic designs with the colors black and white. BALR. aims to make the life of a professional football player accessible to a wider audience.[4]
BALR. sells their products online and in store. In 2014, a pop-up shop was opened in Amsterdam.[5] The first store opened on November 4, 2016 in Amsterdam at the Kalverstraat.
The label gained traction in 2014 when a lot of professional players started to get spotted with BALR. products, although they have no affiliation with the brand like players have with many other brands.[6][failed verification]
References
edit- ^ "BALR. Oprichting: Private Company Information - CoutureFashion". Couturefashion.nl.
- ^ [1]. Algemeen Dagblad. Retrieved July 22, 2019.
- ^ "[2]. Kamer van Koophandel. July 16, 2019. Retrieved July 22, 2019.
- ^ "Demy De Zeeuw En Eljero Elia Beginnen Kleding Merk. Manify. January 11, 2015. Retrieved May 11, 2016. Archived May 21, 2016, at the Wayback Machine
- ^ "Demy De Zeeuw Opent Eigen BALR. Pop-up Store. Fashion & Lifestyle TV. Retrieved May 11, 2016. Archived June 11, 2016, at the Wayback Machine
- ^ "BALR. Luxury Sports Brand. SoccerBible. May 10, 2014. Retrieved May 12, 2016.