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BOS is a South African based ice tea brand that uses organic rooibos as the primary ingredient.[1] The company was established by Grant Rushmere and Richard Bowsher, a rooibos tea farmer and an entrepreneur, respectively.[2] The initial selection of ice teas was introduced in June 2010.[3] BOS's headquarters are situated in Woodstock, Cape Town.[4] Alex Ferguson, former manager of Manchester United F.C., is listed as an investor.[5]
 | |
| Company type | Public |
|---|---|
| Founded | 2010 |
| Founder | Grant Rushmere, Richard Bowsher |
| Headquarters | Woodstock, Cape Town, South Africa |
Area served | South Africa, Europe, Asia, United States |
Key people | Grant Rushmere, Richard Bowsher, David Evans |
| Website | www.bosicetea.com |
Sustainability
editBOS plants and maintains one tree for every 2,000 units sold.[6] As of January 2019 the company has planted over 20,000 trees in leafless areas of South Africa.[7]
Products
editThe rooibos used in BOS is sourced from Klip Op Mekaar Rooibos Farm in the Cederberg Mountains in the Western Cape. The ice tea is made in six flavors:[8]
BOS Sport, a sports drink range, was launched in January 2014 with four flavors:[9]
- Lemon Lime[10]
- Mandarin Orange[11]
- Red Berry[12]
- Blueberry
Distribution
editSince its launch in mid-2010, BOS has become popular in South Africa, and is now on sale in most retail outlets nationwide. In 2013, BOS launched in Belgium and the Netherlands,[13] and plans to further expand into other African countries.[3] Since mid 2015, BOS is also available in Singapore and the rest of Southeast Asia.[14] In 2018, BOS made its United States market debut by launching in California.[15]
References
edit- ^ a b c d e Nazish, Noma (20 June 2020). "The Most Refreshing (And Healthy) Herbal Teas To Drink This Summer". Forbes.
- ^ Lin, Derrick (1 April 2011). "BOS Ice Tea". Packaging of the World.
- ^ a b Moorad, Zeenat (23 September 2013). "BOS plans to take its ice tea to rest of Africa". Biz Community.
- ^ "BOS Ice Tea". www.bosicetea.com. Retrieved 30 August 2017.
- ^ "Sir Alex Takes Tea In Africa". Forbes Africa. 2013.
- ^ klipopmekaar (2013-02-28). "From little things, big things grow". Klipopmekaar. Retrieved 2023-12-06.
- ^ a b c "South African BOS Brands tea focuses on US market". Tea & Coffee. 16 January 2019. Retrieved 19 January 2019.
- ^ "BOS Ice Tea". BOS ice tea. Retrieved 30 August 2017.
- ^ "BOS Ice Tea". BOS Ice Tea. Retrieved 30 August 2017.
- ^ klipopmekaar (2015-10-22). ""GO BOS!" with new BOS SPORT". Klipopmekaar. Retrieved 2023-12-06.
- ^ klipopmekaar (2015-10-22). ""GO BOS!" with new BOS SPORT". Klipopmekaar. Retrieved 2023-12-06.
- ^ klipopmekaar (2015-10-22). ""GO BOS!" with new BOS SPORT". Klipopmekaar. Retrieved 2023-12-06.
- ^ "BOS Ice Tea launches in Belgium and Holland". fastmoving.co.za. 18 October 2013. Retrieved 28 November 2013.
- ^ "BOS in Singapore". Archived from the original on 21 July 2015. Retrieved 19 July 2015.
- ^ Shoup, Mary Ellen (15 May 2018). "BOS Iced Tea aims to strike 'heart before the head' brand reaction with US consumers". Food Navigator.