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Banana Flavored Milk (Korean: 바나나맛 우유) is a South Korean milk beverage produced by Binggrae in Korea.[1][2][3]
 Banana Flavored Milk | |
| Type | Milk |
|---|---|
| Manufacturer | Binggrae |
| Country of origin | South Korea |
| Introduced | 1974 |
| Color | Light yellow |
| Website | www |
Flavor
editThe beverage consists of approximately 80 percent milk[2] and a comparably small amount of banana flavor.[4] Other regular flavors include strawberry, melon, banana light, and coffee. Additionally, Lychee, peach, mandarin, mulberry, and pumpkin-sweet potato were, or are currently, seasonal flavors.[5][6][7]
History
editIntroduced in 1974,[1][8][9] banana flavored milk sells 800,000 bottles per day in Korea, and around 5.3 billion bottles have been sold across the country as of 2010.[10] According to the manufacturer, Binggrae,[11] sales in 2014 alone totalled 150 billion South Korean won. The bottle's design is inspired by traditional Korean jars. As stated by the company, it initially decided to use a polystyrene bottle to differentiate its product from the glass bottles and plastic packages that were prevalent as milk containers in 1970s. The bottle has an overhanging lip which prevents the milk from dripping onto the drinker's face.[2] In the 1970s, the Korean government wanted to encourage citizens to drink more milk, so Binggrae created a banana-flavored milk, capitalizing on the fact that bananas were considered a luxury at the time. They believed consumers would be enticed to purchase their milk for a taste of the fruit.[8] The popularity of banana flavored milk has increased after celebrities such as BTS singer Jungkook were seen drinking the milk.[12] Its popularity is evident worldwide, with the drink ranking in the top 3 Flavored Milks on Amazon Best Sellers lists as of June 2024.[13]
Global expansion
editBanana-flavored milk was first exported to the United States and is sold in numerous other countries including mainland China (and Hong Kong), Taiwan, Japan, Canada, New Zealand, Thailand, Malaysia, Vietnam, and Cambodia. This expansion helped to increase sales from 700 million Korean Won to 15 billion Korean Won by 2013. Many Thai consumers came to the Korean Pavilion of the Bangkok Food Fair held on the 31 May 2017 to the 4 June 2017 to taste the product.[14][15]
See also
editReferences
edit- ^ a b Jung, Alex (13 October 2011). "20 delicious Korean drinks". Retrieved 6 October 2015.
- ^ a b c Limb, Jae-un (7 November 2014). "Long time friend, banana milk fills your heart". Retrieved 6 October 2015.
- ^ Lee, Hoonkyo (5 May 2012). "Banana Flavored Milk from Korea". Seoul Colors. Retrieved 6 November 2015.
- ^ Jee-min, Kim (2018-11-28). "Binggrae puts out tangerine-flavored milk". The Korea Herald. Retrieved 2022-05-17.
- ^ Herald, Korea (2019-08-25). "Binggrae offers variations of steady-seller 'Banana Flavored Milk'". The Korea Herald. Retrieved 2022-05-17.
- ^ "Binggrae unveils pumpkin sweet potato-flavored milk". The Korea Times. 2019-11-25. Retrieved 2022-05-17.
- ^ a b "Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success". Arirang News. 28 August 2014. Retrieved 5 November 2015.
- ^ "Milk Drink". Archived from the original on 9 September 2015. Retrieved 5 November 2015.
- ^ "빙그레 기업분석". 레포트샵 (in Korean). Retrieved 2022-05-09.
- ^ https://www.tiktok.com/@rapperjk_/video/7314051812535962910.
{{cite web}}: Missing or empty|title=(help) - ^ Amazon https://www.amazon.com/gp/bestsellers/grocery/6520444011/ref=pd_zg_hrsr_grocery.
{{cite web}}: Missing or empty|title=(help) - ^ Herh, Michael (6 November 2017). "K-Food Exports Expected to Exceed 10 Trillion Won This Year". Business Korea. Retrieved 4 December 2017.
- ^ Park, Sung Eun (3 July 2017). "High Class at a Different Level: Banana Flavored Milk from Korea". The Korean Farmers & Fishermen's News. Retrieved 4 December 2017.
External links
edit