Bauli S.p.A. is an Italian food company of bakery products such as pandoro, panettone, colomba and croissants, founded in Verona in 1922 by pastry chef Ruggero Bauli.

Bauli
Company typeSocietà per azioni
IndustryFood processing
Founded1922; 102 years ago (1922)
FounderRuggero Bauli
Headquarters,
Area served
Worldwide
Key people
Michele Bauli (president)
Products
  • Bakery products
Revenue472 million (2018)
€10.2 million (2018)
Number of employees
1,412 (2017)
Websitewww.bauli.it/it

Between 2020 and 2021, Bauli re-confirmed itself as the leader company in the recurrence market with a 37% share for Christmas and 33% for Easter.[1]

History

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It was founded by Ruggero Bauli in 1922 in Verona. The Bauli market share in so-called special occasion products (colombe, pandoro and panettone) stands at 25% while that in breakfast croissants is over 22%.

Production is around 7 million pandoro, 8.2 million traditional panettone, about 4 million traditional colombe and 4 million chocolate eggs, 400 million croissants, as well as snacks for the little ones and other puff pastry-based products and biscuits.

In 2004 Bauli bought the company F.b.f. and in 2006 the Treviso-based company Doria, producer of "Bucaneve", "Atene" and "Doriano" biscuits.

On 31 July 2009, Bauli acquired from the Nestlé group the bakery products marketed under the Motta, Alemagna, "Tartufone Motta", "Trinidad" and "Gran Soffice" brands and the related production site in San Martino Buon Albergo.[2]

On 9 February 2013 Bauli took over the Bistefani group, producer of Krumiri biscuits;[3] three years later, in March 2016, the company's Casale Monferrato plant closed.

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References

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  1. ^ "Benchmark: Bauli, Maina, Balocco e Galbusera sotto la lente". gdonews.it. 24 July 2022.
  2. ^ "Bauli chiude con Nestlé "Compriamo per difenderci"". 31 July 2009.
  3. ^ "Alimentare: Bistefani passa alla Bauli". Ansa.