Beggin’ Strips is a brand of pet food and pet snack manufactured by Nestlé Purina PetCare.[1] The product was first manufactured by Ralston Purina.[1] The product's tagline is "Dogs Don't Know It's Not Bacon," which appeared in U.S. television commercials in the 1990s.[2][dead link] The product is manufactured to resemble bacon strips.[3]
 | |
| Product type | Pet food and snacks |
|---|---|
| Owner | Nestlé Purina PetCare |
| Produced by | Nestlé Purina PetCare |
| Country | Worldwide |
| Previous owners | Ralston Purina |
| Website | www.purinatreats.com/dog-treats/beggin |
History
editBeggin' Strips were first sold in 1989. Nestlé Purina started off by selling this product in North America.[4]
Nutrition
edit
Purina Beggin' Strips contain some bacon and include other ingredients such as sodium nitrite and BHA as preservatives[5] and corn gluten meal, wheat flour, ground yellow corn, water, sugar, glycerin, soybean meal, hydrogenated starch hydrolysate, phosphoric acid, sorbic acid, natural and artificial smoke flavors. The product comes in a variety of flavors.[6]
Marketing
editThe trademark bag for the product features a cartoon dog licking his chops while awaiting a treat. Drawn up in 1994, the dog was named "Hamlet." Hamlet was chosen to appear in Nestlé Purina's advertising for Beggin' Strips, and to represent the product.[7]
Purina holds an annual pet parade around the time of Mardi Gras. The Parade, originally sponsored by Purina Beggin’ Strips, and now a general Purina event, is held every year in Soulard, a historic French neighborhood in St. Louis, Missouri with over 5,000 pets and their owners in attendance.[8][9] St. Louis' Waterloo Courier also covered the Beggin' Strips Stupid Dog Contest on July 4, 1999. In prior years, the contest offered multiple monetary prizes, the grand prize being a $5,000 supply of Beggin' Strips per year and a trip to see the Late Show with David Letterman in New York.[10]
References
edit- ^ a b Oatley, D. (2005). 88% of Americans Are Abnormal: The Bentinel Takes a Skewed Look at the News. Silver Lake Publishing. p. 138. ISBN 978-1-56343-789-2. Retrieved December 1, 2016.
- ^ "Class Members Don't Know It's Not Bacon. It's BACON!". Bloomberg BNA. August 18, 2016. Retrieved December 1, 2016.
- ^ "Purina Beggin".
- ^ "Beggin Strips History". Knol.[permanent dead link]
- ^ "Beggin' Time". Archived from the original on 2012-03-29.
- ^ "Beggin' Strips | Purina Treats". www.purinatreats.com. Archived from the original on 2019-06-07. Retrieved 2019-06-07.
- ^ "Pet Food Industry". Archived from the original on 2013-01-31.
- ^ "Take your crew to a Mardi Gras". Daily Herald. Middletown, New York. December 12, 2004. p. 94. Archived from the original on July 12, 2012. Retrieved 17 March 2017.
- ^ "Blues Puppy to Grand Marshal St. Louis' Mardi Gras Pet Parade". KMOX-AM. 2019-01-30. Retrieved 2019-05-29.
- ^ "Pooches nationwide put best paws forward". Waterloo Courier. July 4, 1999. p. 35. Archived from the original on July 16, 2012. Retrieved 17 March 2017.
Further reading
edit- Guide to Trademark Trial and Appeal Board Practice. Wolters Kluwer Law & Business. 2007. pp. 6–96.2. ISBN 978-0-7355-6531-9. Retrieved December 1, 2016.
External links
edit