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BenQ

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BenQ Corporation
TypeSubsidiary
IndustryElectronics
PredecessorAcer Communication & Multimedia[1]
Founded1984; 42 years ago (1984)
HeadquartersTaipei, Taiwan
Area served
Worldwide
Key people
RevenueUS$25B
Total assetsUS$188M
Number of employees
1,700[4][full citation needed]
ParentQisda Corporation
Chinese name
Traditional Chinese明基電通
Simplified Chinese明基电通
Transcriptions
Standard Mandarin
Hanyu PinyinMíngjī Diàntōng
Qisda
Traditional Chinese佳世達科技
Simplified Chinese佳世达科技
Transcriptions
Standard Mandarin
Hanyu PinyinJiāshìdá kējì
Websitebenq.com Edit this at Wikidata<!— Use Wikidata —>

BenQ Corporation (/ˌbɛnˈkjuː/; Chinese: 明基電通股份有限公司) is a Taiwanese multinational company that sells and markets technology products, consumer electronics, computing and communications devices[5] under the brand name BenQ. BenQ's principal product areas include monitors, projectors, interactive displays, lighting, esports equipment, remote work and learning, wireless presentation, and other peripherals.[6][self-published source]

BenQ's head office is in Taipei, Taiwan, and the company has branch offices worldwide: including in the Asia-Pacific region, Europe, China, Latin America, and North America.[7][full citation needed] Globally, BenQ employs over 1700 individuals.[8][full citation needed] The BenQ brand is commonly seen in retail channels worldwide.[9][full citation needed][10][full citation needed][11][full citation needed][12][full citation needed]

History

[edit]

BenQ began as a sub-brand within Taiwan's Acer Group in 1984, but has since become independent.[13][14]

In 2001, BenQ was spun off from Acer to become an independent organization, and by 2006, the two companies were effectively legally separated.[15] The brand name represents the slogan "Bringing Enjoyment 'N' Quality to life".[16]

In 2005, BenQ entered the mobile phone market, in cooperation with Germany's Siemens, as BenQ-Siemens, and later, independently, as BenQ Mobile. However, BenQ left this market by 2015.[17][18]

BenQ has gradually increased its reputation for products that are affordable, but perform well[19][20][21], with more emphasis on higher-end products[22][23], which have won numerous awards.[24][25][26][27]

BenQ today is a subsidiary of a publicly-listed company, Qisda Corporation,[28] a relationship which was established in 2007.[29][30]

History and key events

[edit]
  • 1984: Founded as Acer Peripherals, subsequently Acer Communication & Multimedia[31]
  • 2000: Acer reorganizes and increases separation of business units[32]
  • 2001: Formally renamed as BenQ[33]
  • 2007: Restructuring of BenQ under Qisda[34]
  • 2013–2015: BenQ returns temporarily to mobile phone market[35]
  • 2015: BenQ invested in ZOWIE, making ZOWIE a specialized esports brand under BenQ[36]
  • 2020: BenQ launches Mobiuz gaming monitors[37]
  • 2023: Launches BenQ Education[38][39][40]

Current products

[edit]

The best-known products under the BenQ brand include display devices, particularly monitors and projectors, and peripherals. BenQ also produces related devices, such as digital signage, interactive displays, lighting, and other accessories.

The company today has an increasing emphasis on high-end, high-quality devices, such as professional gaming peripherals. BenQ is noted for its interest in the professional eSports area, including sponsorship, research, and working closely with professional gamers and esports organizations.[41][42][43]

Monitors and accessories

[edit]

BenQ's monitors have won numerous awards from international organizations such as iF Product Design Awards. Among recent award winners, in 2024 and 2025, were the MA series, RD Series, PD series and XL Series of monitors, and BenQ's color calibration software.[44][45][46]

In 2025, BenQ's PD2730S 5K Designer Monitor and BenQ GW2486TC USB-C BenQ Home Office Monitor were among several products noted by reviewers for affordability and performance.[47][48]

BenQ's MOBIUZ series of specialized gaming monitors are noted for features such as very high refresh rates. MOBIUZ monitors have been praised by reviewers for features such as a bright, colorful image, low input lag, and attractive styling.[49]

The current range of BenQ accessories includes the Ergo Monitor Arm to support and position monitors, USB and HDMI docking units,[50] and award-winning attachable cameras such as the IdeaCam range.[51]

Projectors

[edit]

BenQ took the largest market share for 4K and Full HD projectors in Q1 2022. According to Futuresource Consulting, BenQ reached the leading position as a vendor by sales volume in Europe, achieving a market share of 23.42% for 4K, and of 24.5% for Full HD.[52][53]

In May 2023, BenQ announced three new models in their 1K home cinema range including W4000i, W2710i and TK860i.[54]

In September 2023, BenQ released the Gaming Projector X Series - X3100i, X500i and X300G[55], which are compatible with all major consoles including Xbox, PlayStation and Nintendo Switch.

In 2024, BenQ launched several new projectors, including the TK710STi, W5800, W2720i, LH850ST, AH500ST, V5010i, AH700ST, EH700, GV50, and TK710. These models are designed to deliver exceptional performance for both home and professional use.[56]

In 2025, The New York Times named BenQ's TK710 laser projector the year's 'The best budget 4K projector'.[57] BenQ's projectors have won other praise and awards. For example, the W2720i 4K Home Cinema Projector was a winner in the iF Product Design Awards.[58]

Esports and gaming: ZOWIE

[edit]
ZOWIE esports logo

BenQ's esport's brand, ZOWIE, is focused more strongly on professional-level esports equipment, offering monitors, mice, and other gaming accessories. The products are notable for unusual features such as ultra-high refresh rates of up to 600Hz[59] and general technical excellence.[60]

A survey in late 2024 placed ZOWIE in the top position of monitors used by pro gamers.[61] ZOWIE mice have also been recognized as among the most commonly used by pro gamers.[62] The ZOWIE G-SR mousepad was named as the 'Best for Control' by Eurogamer in 2025.[63]

MOBIUZ Gaming logo

BenQ cooperates with professional esports teams and organizations such as Astralis, Sentinels, Talon, and BLEED, providing equipment and other assistance.[64][65] The company also sponsors and supports gaming events.[66]

Under the ZOWIE brand, BenQ has set up three sports science labs to work with professional gamers to develop better mice and other peripherals for them – focusing on optimizing shape, comfort and performance.[67][68]

Lighting

[edit]

The company markets various lighting products, some designed as backlights for use with monitors, and some for independent illumination, for purposes such as reading and working.[69]  These lighting products include the award-winning ScreenBar Halo 2 monitor light and MindDuo Max Floor Lamp.[70][71] BenQ is recognized as being the first company to introduce a monitor light bar, in 2017, with the ScreenBar series.[72]

Digital signage and interactive displays

[edit]

BenQ's digital signage and interactive display products are designed primarily for business and education users.[73][74] They include several recent award-winning products.[75]

BenQ Education

[edit]

In 2023, BenQ launched its subbrand, BenQ Education with a new logo, colour scheme and website to showcase its interactive displays for the education market.[76] BenQ launched the first education interactive displays with official Google Mobile services at the BETT show in the UK.[77]

See also

[edit]

References

[edit]
  1. ↑ "Acer spins off peripherals unit". News.cnet.com. 5 December 2001. Archived from the original on 8 February 2015. Retrieved 7 August 2011.
  2. ↑ "About BenQ's Corporate Brand, Team, and Values | BenQ US". BenQ. Retrieved 1 September 2026.[self-published source]
  3. ↑ "About BenQ's Corporate Social Responsbility | BenQ US". BenQ. Retrieved 1 September 2026.[self-published source]
  4. ↑ "明基電通股份有限公司 <工作與薪資福利簡介>─104人力銀行". Archived from the original on 1 March 2020. Retrieved 1 September 2026.
  5. ↑ Plunkett, Jack (2007). Plunkett's Advertising & Branding Industry Almanac 2007: Advertising. Plunkett Research. ISBN 9781593920869. Retrieved 20 October 2009.
  6. ↑ "LCD Monitors, Projectors, Lighting, Arm, Displays & Signage | BenQ US". BenQ. Retrieved 1 September 2026.[self-published source]
  7. ↑ "BenQ Global Offices | BenQ US". BenQ. Retrieved 1 September 2026.
  8. ↑ "明基電通股份有限公司 <工作與薪資福利簡介>─104人力銀行". Archived from the original on 1 March 2020. Retrieved 1 September 2026.
  9. ↑ "BenQ Website List: Choose your Region | BenQ US". BenQ. Retrieved 1 September 2026.
  10. ↑ "銷售據點｜BenQ 台灣". BenQ. Retrieved 1 September 2026.
  11. ↑ "销售网点 | BenQ 中国". BenQ. Retrieved 1 September 2026.
  12. ↑ "benq".
  13. ↑ "再造宏碁 | 遠見雜誌". 遠見雜誌 - 前進的動力 (in Chinese). 15 April 1996. Retrieved 26 January 2026.
  14. ↑ "ABW家族分家，兄弟各自爬山 | 遠見雜誌". 遠見雜誌 - 前進的動力 (in Chinese). 1 October 2004. Retrieved 26 January 2026.
  15. ↑ "BenQ no longer part of Acer, finalises billion dollar deal". iTnews. Retrieved 26 January 2026.
  16. ↑ "Corporate Introduction". BenQ. Retrieved 26 January 2026.
  17. ↑ "Xinhua - English". news.xinhuanet.com. Archived from the original on 2 November 2012. Retrieved 26 January 2026.
  18. ↑ "All BenQ phones". www.gsmarena.com. Retrieved 26 January 2026.
  19. ↑ "The Best Budget Monitors". The New York Times. 28 March 2025. ISSN 0362-4331. Retrieved 26 January 2026.
  20. ↑ "The Best Projectors". The New York Times. 28 October 2025. ISSN 0362-4331. Retrieved 26 January 2026.
  21. ↑ Hoffman, Tony (12 June 2025). "BenQ GW2486TC: An Exceptionally Feature-Rich Budget Monitor". PCMAG. Retrieved 26 January 2026.
  22. ↑ "Review: BenQ PD2730S 5K Designer Monitor – A Studio Display Alternative That Doesn't Break the Bank". MacRumors. 14 February 2025. Retrieved 26 January 2026.
  23. ↑ "Inside BenQ HQ: Ground Zero For The Brand's Colour Accuracy Innovation". BW Businessworld. Retrieved 26 January 2026.
  24. ↑ "iF Design - BenQ". ifdesign.com. Retrieved 26 January 2026.
  25. ↑ "15 years in one tech company? BenQ India md in the age of AI | interview". Hindustan Times. 11 June 2025. Retrieved 26 January 2026.
  26. ↑ "ZOWIE Unveils First European Sports Science Lab | ZOWIE Europe". ZOWIE eSports. Retrieved 26 January 2026.
  27. ↑ Newspaper, The Peninsula (31 December 2024). "BenQ hosts networking event to showcase cutting-edge solutions". thepeninsulaqatar.com. Retrieved 26 January 2026.
  28. ↑ "STOCK MARKET 2352.TW".
  29. ↑ "BenQ renamed QISDA, but still BenQ... huh?". Engadget. 20 June 2007. Retrieved 26 January 2026.
  30. ↑ "BenQ becomes Qisda - PCR". pcr-online.biz. 20 June 2007. Retrieved 26 January 2026.
  31. ↑ "Feature: BenQ story takes new turn as firm adopts new name - Taipei Times". www.taipeitimes.com. 30 April 2007. Retrieved 26 January 2026.
  32. ↑ "再造宏碁 | 遠見雜誌". 遠見雜誌 - 前進的動力 (in Chinese). 15 April 1996. Retrieved 26 January 2026.
  33. ↑ "Feature: BenQ story takes new turn as firm adopts new name - Taipei Times". www.taipeitimes.com. 30 April 2007. Retrieved 26 January 2026.
  34. ↑ "Feature: BenQ story takes new turn as firm adopts new name - Taipei Times". www.taipeitimes.com. 30 April 2007. Retrieved 26 January 2026.
  35. ↑ "BenQ rejoins the smartphone market with two tepid Android models". Engadget. 2 December 2013. Retrieved 26 January 2026.
  36. ↑ "The Story of BenQ and ZOWIE | ZOWIE Asia Pacific | ZOWIE APAC". BenQ announces ZOWIE as the new brand for e-Sports | BenQ Europe. Retrieved 26 January 2026.
  37. ↑ "BenQ MOBIUZ Gaming Monitors Unlock New Levels of Audio-visual Immersion". BenQ. Retrieved 26 January 2026.
  38. ↑ "BenQ Launches First Education Interactive Displays with Official Google Mobile Services at Bett UK 2023". www.benq.eu. Retrieved 26 January 2026.
  39. ↑ "Compare BenQ Smart Board Interactive Displays". BenQ. Retrieved 26 January 2026.
  40. ↑ "Teach Your Way". BenQ (in Basque). Retrieved 26 January 2026.
  41. ↑ "ZOWIE Joins VCT EMEA as the Official Display Partner for the Remainder of the 2022 Season! | ZOWIE UK". ZOWIE eSports. Retrieved 3 February 2026.
  42. ↑ "ZOWIE X TALON ANNOUNCE NEW PARTNERSHIP". Talon Esports. Retrieved 3 February 2026.
  43. ↑ Fudge, James (30 January 2024). "Sentinels Partner With BenQ's ZOWIE". The Esports Advocate. Retrieved 3 February 2026.
  44. ↑ "BenQ Recognised for Design Excellence at iF DESIGN AWARD 2025". BenQ. Retrieved 9 February 2026.
  45. ↑ "iF Design - BenQ". ifdesign.com. Retrieved 9 February 2026.
  46. ↑ "BenQ 展現專業顯示科技 榮獲 2025 年台灣精品獎八項大獎肯定". BenQ (in Chinese). Retrieved 9 February 2026.
  47. ↑ Hoffman, Tony (12 June 2025). "BenQ GW2486TC: An Exceptionally Feature-Rich Budget Monitor". PCMAG. Retrieved 9 February 2026.
  48. ↑ "Review: BenQ PD2730S 5K Designer Monitor – A Studio Display Alternative That Doesn't Break the Bank". MacRumors. 14 February 2025. Retrieved 9 February 2026.
  49. ↑ published, Christian Eberle (16 August 2024). "BenQ MOBIUZ EX321UX 144 Hz gaming monitor review: Bright, colorful and stylish". Tom's Hardware. Retrieved 9 February 2026.
  50. ↑ "Accessories". BenQ. Retrieved 9 February 2026.
  51. ↑ "BenQ ideaCam S1 Plus named "Next-Gen Solution of the Year" in EdTech Breakthrough Awards". BenQ. Retrieved 9 February 2026.
  52. ↑ "BenQ 4K & Full HD Projector Market Share Reached No. 1 in Europe". BenQ. Retrieved 23 February 2026.
  53. ↑ Hiddenwires. "- Hiddenwires Magazine". www.hiddenwires.co.uk. Retrieved 23 February 2026.
  54. ↑ Archer, John. "BenQ Unveils Four New 4K Home Projectors - Including Laser And LED Models". Forbes. Retrieved 19 September 2023.
  55. ↑ "All-New BenQ X Series Immersive Gaming Projectors Wow Gamers with Unprecedented Detail Performance". BenQ. Retrieved 7 December 2023.
  56. ↑ "BenQ Archives - TrendyTechDev". Archived from the original on 19 September 2024. Retrieved 14 December 2024.
  57. ↑ "Four Great 4K Projectors to Suit Any Type of Room". The New York Times. 20 January 2026. ISSN 0362-4331. Retrieved 23 February 2026.
  58. ↑ "iF Design - BenQ". ifdesign.com. Retrieved 23 February 2026.
  59. ↑ published, Jason England (10 February 2025). "I just tested this 600Hz gaming monitor, and it actually made me better at Counter-Strike 2". Tom's Guide. Retrieved 9 March 2026.
  60. ↑ Kai (23 April 2025). "DyAc 2: Why Pro Players Are Making the Switch". ProSettings.net. Retrieved 9 March 2026.
  61. ↑ Lars (18 December 2024). "Pro Gaming Gear of the Year - 2024". ProSettings.net. Retrieved 9 March 2026.
  62. ↑ Dua, Phoebe (14 January 2020). "Best professional esports mice for CS:GO". GINX TV. Retrieved 9 March 2026.
  63. ↑ Judd, Will, ed. (4 January 2022). "Best gaming mouse pads 2026". Eurogamer.net. Retrieved 9 March 2026.
  64. ↑ "ZOWIE X TALON ANNOUNCE NEW PARTNERSHIP". Talon Esports. Retrieved 23 March 2026.
  65. ↑ Fudge, James (30 January 2024). "Sentinels Partner With BenQ's ZOWIE". The Esports Advocate. Retrieved 23 March 2026.
  66. ↑ "ZOWIE Joins VCT EMEA as the Official Display Partner for the Remainder of the 2022 Season! | ZOWIE UK". ZOWIE eSports. Retrieved 23 March 2026.
  67. ↑ Maas, Lea (26 June 2025). "ZOWIE unveils esports science lab in the Netherlands". Esports Insider. Retrieved 23 March 2026.
  68. ↑ "BenQ MOBIUZ Gaming Monitors Unlock New Levels of Audio-visual Immersion". Archived from the original on 10 January 2026.
  69. ↑ "Lamps". BenQ. Retrieved 1 March 2026.
  70. ↑ "BenQ Recognised for Design Excellence at iF DESIGN AWARD 2025". BenQ. Retrieved 1 March 2026.
  71. ↑ "iF Design - BenQ". ifdesign.com. Retrieved 1 March 2026.
  72. ↑ "MSN". www.msn.com. Retrieved 1 March 2026.
  73. ↑ "Teach Your Way with BenQ Smart Board". BenQ. Retrieved 9 February 2026.
  74. ↑ "Smart Displays". BenQ. Retrieved 9 February 2026.
  75. ↑ PR, InGear (10 October 2024). "BenQ Education Sweeps Tech & Learning's 2024 Awards of Excellence: Back to School Awards". Sound & Video Contractor. Retrieved 9 February 2026.
  76. ↑ "Shape the future of learning". www.benq.eu. Retrieved 7 February 2024.
  77. ↑ "BenQ Launches First Education Interactive Displays with Official Google Mobile Services at Bett UK 2023". www.benq.eu. Retrieved 3 February 2026.
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