Bernd Reichart (born 12 March 1974)[1] is a German businessman, who is currently the Chief executive officer of sports management company A22 Sports Management S.L., which is behind the proposed football competition, the European Super League.[2]
Bernd Reichart | |
|---|---|
 Reichart in 2019 | |
| Born | 12 March 1974 |
| Education | University of Konstanz University of Salamanca (1997–1998) University of North Carolina at Asheville (1998–1999) |
| Occupation |
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| Years active | 2003–present |
| Known for |
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Previously, he was CEO of the RTL Deutschland and held various positions in the management of VOX and Atresmedia.
He has lived in Spain since 2003.[3]
Early life and education
editReichart was born in 12 March 1974 in Scheidegg, a town in the German state of Bavaria. He studied sports science and English in University of Konstanz in Germany, University of Salamanca in Spain, and University of North Carolina at Asheville in United States.[1]
Career
editAfter graduating, Reichart is began worked in Hamburg at UFA Sports.[3] He moved to Madrid, where he worked as marketing manager for Sportfive.[3]
Reichart then spent almost several years working for media company Antena 3 Televisión (now Atresmedia), where he firstwas responsible for financial communication of the listed company. In July 2007, he was appointed to the management board of Antena 3, where he started in investor relations and eventually became managing director, in charge of five free-to-air channels, including NEOX, NOVA, and NITRO.[4][3][1]
In February 2013, Reichart finally returned to Germany. He took over the managing director of VOX, he was also a member of the management of the RTL Deutschland media group.
In January 2019, Reichart was appointed to serve as CEO for media company RTL Deutschland. he also moved into the extended management circle of the RTL Group. In addition, he sat on the same committee at Bertelsmann. In 2021, he also took over the chairmanship of the Bertelsmann Content Alliance. This is coordinated by Bertelsmann's content business. In August 2021, it was announced that Reichart was leaving the media group RTL.[1][2][5][6]
In October 2022, Reichart became CEO of A22 Sports Management, the Spain-based company that "sponsor[s]" and "assist[s]" in "the creation of the European Super League, announced it would be relaunching the competition after they failed to bring the project in April 2021. The same day, Reichart claimed the Super League "would be relaunched within three years." He added that European football is "becoming unsustainable" under the "current system." After claiming that "European club-football is not living up to its potential", he stated that "permanent membership is off the table" and, instead, the "stakeholders" should discuss "an open competition based on sporting merit. With the support of both El Clásico teams Real Madrid and Barcelona is trying to establish a new super league in European football. After initial difficulties, the plans were changed and concretized in 2023. This is intended to improve the competitiveness of professional football."[4][3]
Personal life
editReichart is fluent in Spanish.[3]
References
edit- ^ a b c d "Reichart, Bernd". Munzinger Online/People - International Biographical Archive. Retrieved 30 December 2023.
- ^ a b ""Porque é que só a UEFA pode organizar competições europeias? Os clubes podem fazê-lo, e muito melhor"". Tribuna Expresso (in Spanish). 27 October 2022. Retrieved 30 December 2023.
- ^ a b c d e f Brennan, Joe (7 November 2022). "Who is Bernd Reichart, the German CEO trying to relaunch the European Super League?". Diario AS. Retrieved 30 December 2023.
- ^ a b de la Calle, Fermin (19 October 2022). "¿Quién es Bernd Reichart, el nuevo CEO de la Superliga?". El Periódico (in Spanish). Prensa Ibérica Media. Retrieved 30 December 2023.
- ^ Siebenhaar, Hans-Peter (27 June 2013). "Bernd Reichart – Der Gesandte". Handelsblatt.
- ^ Bialek, Catrin (1 February 2019). "Bernd Reichart – Nicht lange zaudern". Handelsblatt.