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Bernina International

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Bernina International AG is a privately owned international manufacturer of sewing and embroidery systems. The company was founded in Steckborn, Switzerland, and develops, manufactures, and sells goods and services for the textile market, primarily household sewing-related products in the fields of embroidery, quilting, home textiles, garment sewing, and crafting.[4]

Bernina International AG
Company typeAktiengesellschaft
IndustrySewing and embroidery systems
Founded1893; 131 years ago (1893)
FounderFritz Gegauf
Headquarters
Steckborn, Switzerland
Area served
Worldwide
Key people
Hanspeter Ueltschi
(Owner and Chairman of the Board of Directors)[1]
Kai Hillebrandt (CEO)
ProductsBernina sewing machines
Textile machines
Software
BrandsBernette
RevenueCHF241million (2023)[2]
Number of employees
1,247 (annual average in 2023)[3]
Websitewww.bernina.com

The origins of the company lie in the 1893 invention of the hemstitch sewing machine by Swiss inventor and entrepreneur Karl Friedrich Gegauf. Currently, the company's products include sewing machines, embroidery machines, serger/overlocker machines, and computer software for embroidery design.

History

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1890s to 1910s: Karl Friedrich Gegauf and the invention of the hemstitch sewing machine

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Company founder Karl Friedrich Gegauf and his sons

The present-day Bernina International AG was founded by Karl Friedrich Gegauf (1860–1926),[5] who, at the beginning of his career, decided to pursue an apprenticeship as a mechanic instead of studying medicine. After completing his apprenticeship, he worked in the Baum embroidery machine factory in Rorschach. In 1890, Karl Friedrich Gegauf set up his own business in Steckborn, Switzerland, opening an embroidery and mechanical workshop for the manufacture of his own invention, a monogram embroidery machine. Together with his brother Georg, a salesman, Karl Friedrich ran the Gebrüder Gegauf (Bros. Gegauf) company. Through his involvement in the textile industry, he noticed how laborious it was to produce hemstitching, which until then could only be done manually. Consequently, in 1893, Karl Friedrich Gegauf invented the world's first hemstitch sewing machine, capable of sewing 100 stitches per minute.[6][7][8]

1893 is therefore considered the official founding year of Bernina.[9]

In 1895, the Bros. Gegauf workshop was completely destroyed by fire, except for the prototype of the hemstitch sewing machine, which was the only thing that could be rescued. Karl Friedrich built a new workshop in an old barn, where the focus was no longer on embroidery but on the construction of the hemstitch sewing machine. About 70 people were employed in the serial production of the hemstitch sewing machine. The mechanical production of hemstitching, whether as embellishment for handkerchiefs, tablecloths, or bedspreads, was commonly referred to as "gegaufing", because the name Gegauf became well-known in the industry.[10]

1920s to 1940s: Fritz Gegauf and the development of the first Bernina household sewing machine

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Fritz Gegauf introduced the Bernina brand name in 1932.

In 1919, Fritz Gegauf (1893–1980),[11] one of Karl's sons, together with his father, filed a patent application for the "Wotan" hemstitch sewing machine, which became another international success for the company, which changed its name to "Fritz Gegauf". After being in Paris selling the company's tin openers, which had no market in Switzerland, he returned to his home town. His brother Gustav and he took control of the factory after their father's death in 1926.[12] During the Great Depression, Fritz Gegauf joined forces with the embroidery factory, Brütsch & Sohn in St. Gallen, which was also operating in the red. By the end of 1932, they had developed the company's first household sewing machine, which they named Bernina.[13][8][14] The Bernina was soon being produced as furniture-cum-sewing-machine, which required the building of a new, attached furniture factory in Steckborn. As of October 26, 1937, a total of 20,000 machines had left the factory in Steckborn. In 1938, the company introduced the first Bernina zigzag machine, and in 1945, the world's first portable zigzag machine with a free arm on the market.[15] In 1947, Gustav Gegauf left the company. By mid-1963, one million Bernina zigzag sewing machines had been manufactured in Steckborn. Since then, the company has commonly been called Bernina, although, since 1947, its official name has been "Fritz Gegauf Aktiengesellschaft, Bernina Nähmaschinenfabrik".

1950s to 1988: Odette Gegauf-Ueltschi and the fully automatic sewing machine

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Odette Ueltschi took charge of the company in 1965.

In 1959, Odette Ueltschi (1921–1992), Fritz Gegauf's daughter, became involved in he company, and took over the management of Bernina[16] after the death of her brother in 1965. In 1963, the first Bernina sewing machine with a patented knee-activated presser foot lifter, the 730, appeared on the market. From 1963 onwards, the subsequent model, the 730, was produced, and in the same year, the millionth Bernina sewing machine was manufactured. The top-seller of all the models was the 830 class, which came into production in 1971 and continued until 1981.[7][15] In 1981, the company took a further step in the development of household sewing machines. The 930 model was the first machine with a stretch-stitch function. It was followed by the 1130, the first fully automated sewing machine, launched in 1986.[15] The enduring mark which Odette Gegauf-Ueltschi left on the company is reflected in the name of the bernette sewing machine line, formed by a combination of the first half of the brand name and the second half of her given name.[17]

1988 to 2007: Hanspeter Ueltschi and the first sewing computer, expansion of markets and production

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Hanspeter Ueltschi (left), owner and chairman of Bernina, with Kai Hillebrandt, managing director of Bernina, in 2024

Hanspeter Ueltschi took over the management of Fritz Gegauf AG in 1988 from his mother Odette Gegauf-Ueltschi,[7] and currently runs the company as owner and chairman of the board of directors. After studying business administration at the University of St. Gallen, Ueltschi spent seven years gaining professional experience in the USA before getting into the leadership of the family company in Switzerland.[18] Under Ueltschi, the company expanded its leading position in the sewing machine technology sector, reduced manufacturing costs, and advanced product innovations and marketing. The company entered the computer age with the artista 180,[15] Bernina's first sewing computer, and ensured the continuous development and optimization of computer technology in the sewing field, as demonstrated by the successive models of the artista and aurora series. Ueltschi worked towards his stated goal of making sewing more appealing and popular worldwide. In 1990, the company set up a production facility in Thailand in addition to the main factory in Steckborn.[7][8] Bernina Thailand is owned by Bernina International and is managed locally by a Swiss management team. Ueltschi is also largely responsible for establishing the US as a key market and expansion to the new markets in Eastern Europe, Russia, South America, and India, as well as in the Middle East. He renamed "Fritz Gegauf AG" to "Bernina International AG" to accommodate the trend toward globalization and the success of the company brand.

2008 to present

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Under the leadership of CEO Claude Dreyer (2008 to 2020), Bernina diversified into longarm quilting machines, multi-needle embroidery machines (Melco), and launched several sewing machine series with the new Bernina hook system.[19][20] In 2020, the L 850 and L 890, two overlockers with an air threader developed at the Swiss headquarters, were launched. Since 2021, the company has been under the operational management of CEO Kai Hillebrandt, while Hanspeter Ueltschi is Chairman of the Board of Directors. His children Katharina and Philipp Ueltschi have joined the Executive Board.[21]

In 2024, the company launched the “Bernina 990” sewing and embroidery machine. The machine, which was under development from 2017, features a scanner, camera, touchscreen, and laser, among other things. The equipment enables precise placement of embroidery designs, as the hooped fabric can be visualized in the embroidery hoop.[3][2]

Company structure

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The Bernina Textile Group is a globally active group of 15 companies doing business in 80 countries.[8][14][22] The company manufactures products such as household sewing and embroidery machines, household overlocker machines, longarm quilting machines, multineedle embroidery machines, accessories (presser foot, embroidery hoops and other accessories for sewing, quilting and overlocking), and computer software for embroidery design. In 2022, Bernina recorded sales of around CHF274 million.[23]

The Bernina factories are located in Steckborn in Switzerland and in Lamphun in Thailand,[24] and the logistics center in Appenweier, Germany.[25]

Subsidiaries are established in Australia, Austria, Belgium, Germany, the Netherlands, New Zealand, Switzerland, and the United States.[26] The subsidiary Benartex, headquartered in the United States,[27] sells printed textiles and quilting fabrics in particular. OESD, another subsidiary, develops and sells embroidery designs.[28] The subsidiary Brewer, engaging in the sewing supplies market,[29] offers sewing and crafting notions, patterns, books etc. Another subsidiary, Melco Embroidery Systems, manufactures single-head and multi-head embroidery machines as well as embroidery software.[30]

With "Bernette", the company has a second brand that is aimed at a younger target group and beginners with lower prices and simple operation.[31][32] The name Bernette was created by combining the company name Bernina with the first name of the former owner Odette Gegauf-Ueltschi.[32]

Models

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Timeline

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Year 1932 1938 1945 1954 1963 1971 1982 1986 1989 1993 1998 2001 2002 2004 2006 2007 2008 2009 2010 2011 2012 2014 2018 2020 2024
Models Model 105
Model 117
Model 125
Model 530
Model 730
Model 830
Model 930
Model 1130
Model 1230/1260
Model 1630
artista 180
activa 145
artista 200
QE
Artista 640

Aurora 440 QE

Artista 730

Bernina 8 Series
Bernina 5 Series
Bernina 7 Series
Bernina longarm quilting machines
Bernina 4 Series
Bernina L 8 Series overlocker
Bernina 990

Model ranges

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Construction Series Note Image
1932–1945 Model 105 First household sewing machine bearing the Bernina brand name

Manual sewing machine manufactured by Fritz Gegauf

 
1938–1945 Model 117 First Bernina zigzag sewing machine.  
1945–1963 Model 125 First electric Bernina free-arm zigzag sewing machine  
1954–1963 Model 530 First Bernina with patented snap-on presser foot and semi-automatic buttonhole-sewing function  
1963–1982 Model 730 The 730 model, with patented knee-activated presser-foot lifter  
1971–1982 Model 830 First Bernina with electronic foot control—the top-of-the-range model for 11 years  
1982–1989 Model 930 First Bernina with stretch-stitch function and an especially powerful motor  
1986–1989 Model 1130 First computerized Bernina with fully automatic one-step buttonholes and stitch memory  
1989–1998 Model 1230 Model with expanded memory capacity and fully automatic one-step buttonholes, including eyelet buttonholes  
1993–1998 Model 1630 Top model: 9mm stitch width, over 400 stitch patterns, monograms, five alphabets, sewing in 16 directions possible  
1998–2002 Artista 165,180 Top model with Customized Pattern Selection software for customer-specific settings, optional embroidery module, conversion of scanned templates to embroidery designs  
1999[33]–2020[34] Model 1008 Basic Electro-mechanical model. Not computer controlled. Metal body.
2001–2002 Activa 145 Simple compact sewing machine: Computerized; individually adjustable memory for stitch patterns, buttonhole repeat, stitch library, patchwork presser foot  
2002–2006 Artista 200 World's first sewing and embroidery computer: Microsoft Windows operating system, CD-ROM drive, LCD display, more than 850 stitches, programmable function key, memory function for stitch combinations and embroidery designs  
2004–2006 440QE World's first sewing computer with Bernina Stitch Regulator system for consistent stitch lengths at variable sewing speeds, especially for quilters[35]  
2004 Artista 640 Advanced sewing computer: Extensive utility and decorative stitch programs, optional embroidery module with built-in embroidery software and optional BSR system  
2006 Artista 730 High-end sewing and embroidery system: Utility and decorative stitches, embroidery designs, many automatic settings such as thread cutter, touchscreen, BSR system, CFL light. Optional embroidery module  
2008 Model B830 World's biggest and fastest sewing and embroidery system for home users: 1100 sewing stitches/min, 1000 embroidery stitches/min, extra-large bobbin (40% more capacity than before), fully automatic needle threader, 360° multidirectional sewing, 7-inch TFT screen, especially bright working area (30 LED lamps), more than 1000 stitch patterns, 150 pre-installed embroidery motifs by international designers  
2009 Model B820 Similar to the B830, but without embroidery functionality (not upgradable) or sideways feed (multidirectional sewing), and with a smaller screen and fewer stitch patterns  
2011 Model 580 Sewing and embroidery machine, top model of the Bernina 5 series: 227 stitches, of which 186 decorative stitches, optional embroidery module, large TFT touch screen, memory function, embroidery function integrated and 100 embroidery motifs  
2012 Model 780 Sewing and embroidery machine with Bernina dual transport, Bernina 9 gripper, large embroidery module, BSR, 1306 stitches, 130 integrated embroidery patterns, including sewing consultant and tutorial, top model of the Bernina-7 series  
2014 Model Q 24 First Bernina long-arm quilting machine with 24-inch free arm, stitch regulation via integrated BSR sensors, 2.200 stitches per minute, designed for use on a quilt frame of 3,55x1,2 m (length x width), installation at the parent plant in Steckborn, until now, Bernina has only been producing household sewing machines with the Q 24 model and the smaller Q 20 to a new, semiprofessional customer segment, the so-called prosumer. For the long-arm quilting machines, a new assembly line was set up in the Steckborn headquarters.  
2015 Model 790 Further development of the B 780 with new gripper (in the sister model B 720 for the first time also available with 5.5mm stitch width), adaptive thread tension, embroidery module, embroidery designer and BERNINA stitch regulator.[36]  
2018 Series 4 Bernina launches the 4 Series. The compact sewing machine models are equipped with the Bernina hook.  
2020 L 850 and L 890 With the Bernina L 850 and L 890, Bernina launches two overlockers with air threader, completely developed in Switzerland. The most important feature is the Bernina One-Step air threader: with a brief press of the foot pedal, the thread is guided through the machine by air, and the looper automatically moves to the correct position.  
2024 Model 990 Sewing, embroidery and quilting machine equipped with scanner, camera, touch screen and laser for placing motifs. Space to the right of the needle of 356 mm, maximum sewing speed of 1200 stitches per minute, embroidery hoop with a size of 410 × 305 mm (length x width).[3][2]  

Embroidery software

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Bernina developed embroidery design editing and full digitizing software branded under its own name and written by industrial digitizing software manufacturer Wilcom International Pty Ltd.[37]

See also

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References

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  1. ^ "Sewing hotshot Hanspeter Ueltschi pays a visit to Portland's Modern Domestic". OregonLive.com. 2014-04-24. Retrieved 2017-07-20.
  2. ^ a b c Thomas Griesser Kym (2024-07-04). "Für "die sehr ambitionierte Hobbyschneiderin": Eine Bernina für 15'000 Franken". St. Galler Tagblatt (in German). Retrieved 2024-10-21.
  3. ^ a b c "Ganz grosser Näh- und Stickzauber: die neue Bernina 990". Bernina (in German). Retrieved 2024-10-21.
  4. ^ Gudrun Enders (2015-04-15). "Nähmaschine kommt von Herzen". Thurgauer Zeitung (in German). Retrieved 2017-07-19.
  5. ^ Viola Stäheli (2018-04-05). "Der unbescheidene und tüftelnde Patron". Thurgauer Zeitung. p. 42.
  6. ^ Jessica Harris. "Sewing Machine Companies & Brands". LoveToSew. Retrieved 2017-07-20.
  7. ^ a b c d "Bernina: Meilensteine in der 125-jährigen Geschichte am Untersee". Thurgauer Zeitung. 2018-10-24.
  8. ^ a b c d Samuel Koch (2018-10-24). "Global bekannt, lokal verwurzelt". Thurgauer Zeitung. p. 42.
  9. ^ Sarah Bautz. "Hanspeter Ueltschi und Bernina: Die Kunst des Einfädelns". Wir Magazin. Retrieved 2024-10-21.
  10. ^ Ericka Wright (2014-07-31). "Bernina: Sewing Machine Royalty Bearing Gifts". Violette Field Threads. Retrieved 2017-07-20.
  11. ^ "Nekrolog für Fritz Gegauf". Thurgauer Jahrbuch (in German). Retrieved 2024-10-21.
  12. ^ "History of the Sewing Machine". Bernina International. p. 23. Retrieved 2017-07-21.
  13. ^ "Rundgang durch eine Nähmaschinenfabrik". Thurgauer Jahrbuch (in German). p. 59. Retrieved 2020-03-06.
  14. ^ a b Stefan Borkert (2018-01-12). "Bernina feiert Jubiläum in Gold". St. Galler Tagblatt (in German). p. 9.
  15. ^ a b c d "History". Bernina. Retrieved 2024-10-21.
  16. ^ "Der Erfinder Karl Friedrich Gegauf". Bernina International (in German). p. 22. Retrieved 2017-07-21.
  17. ^ "Bernina history". Bernina. Retrieved 2017-07-21.
  18. ^ "Kopf des Monats: Hanspeter Ueltschi". Leader Digital. 2022. Retrieved 2024-10-21.
  19. ^ Stefan Borkert (2022-04-06). "Nähmaschinen sind gefragt: Bernina fährt Umsatzrekord ein". St. Galler Tagblatt (in German). p. 9.
  20. ^ Fritz Jörn (2013-08-06). "Stich für Stich". Frankfurter Allgemeine Zeitung (in German).
  21. ^ Stefan Borkert (2021-04-17). "Bernina bekommt einen neuen Chef". Thurgauer Zeitung (in German). p. 15.
  22. ^ Rick Hellman (2015-11-05). "Bernina CEO pays visit to OP sewing shop". The Kansas City Star. Retrieved 2024-10-21.
  23. ^ "Doppelt genäht hält besser: Bernina zum zweiten Mal in Folge mit Umsatzrekord". Bernina. Retrieved 2024-10-21.
  24. ^ Daniel Imwinkelried (2013-06-06). "Doppelt genäht hält auch bei Bernina besser". Neue Zürcher Zeitung. Retrieved 2024-10-21.
  25. ^ "Bernina Nähmaschinen GmbH, Appenweier". North Data. Retrieved 2024-10-21.
  26. ^ "Jahresinformationen 2022" (PDF). Bernina. Retrieved 2024-10-21.
  27. ^ "Bernina of America to Exhibit at Runways & Gallery at Austin Fashion Week May 18–21 in Austin Texas". 4traders. 2017-05-16. Retrieved 2017-07-21.
  28. ^ Thomas Griesser Kym (2023-03-18). "Bernina punktet mit Kunst". Thurgauer Zeitung (in German). p. 17.
  29. ^ "Bernina of America Hires Steve Jeffery as President of Brewer Quilting & Sewing Supplies". The Fabric Shop Network. Retrieved 2024-01-10.
  30. ^ "Our partners". Bernina. Retrieved 2024-10-21.
  31. ^ Michael Reidel (2023-07-12). "Wieso Cosplay-Star Yaya Han und Bernina kooperieren". Horizont. Retrieved 2024-10-21.
  32. ^ a b Samuel Koch (2017-04-21). "VW Polos unter den Nähmaschinen". St. Galler Tagblatt (in German). Retrieved 2024-10-21.
  33. ^ "Bernina equipment sticker". ebayimg.com. Archived from the original on 2022-01-16. Retrieved 2023-08-13.
  34. ^ "Bernina 1008 – the classic mechanical machine". Bernina. Archived from the original on 2020-06-03. Retrieved 2022-01-12.
  35. ^ Switzerland Released EP1738007 B1, Michael König, Gérard Durville, Wolfgang Zesch, "Method and device for controlling the needle movement in a sewing machine" 
  36. ^ Switzerland Released EP2623658 B1, Severin Brunner, Niklaus Wacker, Georg Janouschek, André Stucki, Hans Flückiger, "Gripper arrangement for a sewing machine" 
  37. ^ "Product Brochure" (PDF). Bernina. 2009. p. 4. Archived from the original (PDF) on 2010-02-06.

Further reading

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  • Daniela Dujmic-Erbe: Bernina – Der rote Faden in der Welt des Nähens, 2006, ISBN 978-3-033-01045-1
  • Fredy Meyer: Der Erfinder Karl Friedrich Gegauf, 2010, Medien Konstanz GmbH, ISBN 978-3-942058-00-1
  • Verein für wirtschaftshistorische Studien: Schweizer Pioniere der Wirtschaft und Technik, 1969, Zürich, Band 21
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