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Big Red Group is an Australian amusement and experience company founded in 2017.[2] Based in Sydney, the corporation's brand list includes Adrenaline, Experience Oz, Experience Oz Local Agent, and RedBalloon. According to Big Red Group, it owns 10,000 experiences across Australia.[3]
 | |
| Founded | 2017 |
|---|---|
| Founders | Naomi Simson, David Anderson |
| Headquarters | 3 Spring Street, Sydney NSW 2000, Sydney , |
Number of locations | 2 offices |
Key people | David Anderson, CEO[1] |
| Subsidiaries | Adrenaline, Experience Oz, Local Agent, Everything NZ, RedBalloon |
| Website | www |
History
editBig Red Group acquired RedBalloon and REDii, an experience-based rewards platform, in 2017. Big Red Group then added experience brands Adrenaline in 2018,[4] Lime&Tonic in 2019,[5] and Experience Oz and Experience Oz Local Agent in 2021.[6][7] Big Red Group partnered with Destination Cairns Marketing in 2022 to increase growth in North Queensland's tourism sector in a joint venture.[8]
Awards
editBig Red Group has been given several nominations and recognitions in human resources such as finalist nominations from The Australian Financial Review (AFR) and Human Resources Director Magazine (HRD).[9] Its employee benefits have had the company recognised by Fast Company Brands that Matters 2021,[10] shortlisted by AFR's Best Places to Work in 2022, and Most Innovative Companies 2021.[citation needed]
Companies
editBig Red Group is the holding company for a portfolio of experience businesses:
- Adrenaline – Focused on rides like hot air balloons and experiences like whale watching.
- Experience Oz – Focused on cruises, theme parks, and zoos/aquariums.
- Experience Oz Local Agent – Ticketing system owned by Experience Oz.
- Lime&Tonic – Focused on food, wine, and spa treatments.
- RedBalloon – Focused on experiences such as cruises, flying, and skydiving.
References
edit- ^ Wallbank, Paul (27 August 2021). "To Pay or Not to (After)pay? Paying for Travel with Buy Now, Pay Later". "Compare the Market". Retrieved 2021-08-27.
- ^ "Our History". The Big Red Group. Retrieved 2024-06-01.
- ^ "Big Red Group's Matthew Cavalier Chats To Channel 7's Sunrise Program". "Big Red Group". 13 April 2021. Retrieved 2022-03-08.
- ^ Fargo, Morgan (13 November 2018). "Big Red Group scales with acquisition of experience-focused Adrenaline". "AdNews".
- ^ "Big Red Group acquires social concierge Lime&Tonic". "Business News Australia". 4 September 2019.
- ^ "Better together: Big Red Group acquires Experience Oz and Local Agent". 10 November 2021.
- ^ Leedham, Matt (10 November 2021). "Better together: Big Red Group acquires Experience Oz and Local Agent". "KarryOn Australia". Retrieved 2022-03-08.
- ^ "DCM and Big Red champion North Queensland tourism in new joint venture". "Mumbrella". 3 February 2022.
- ^ "Australian HR Awards 2021: HRD reveals this year's excellence awardees".
- ^ "Big Red Group Recognition".