This article needs to be updated. (December 2021) |
BlackBerry Mobile was a trading name used by TCL Communication between December 2016 and August 2020 to manufacture and sell BlackBerry-branded devices worldwide, excluding the regions where BB Merah Putih (Indonesia) and Optiemus Infracom (India, Bangladesh, Sri Lanka and Nepal) operated.[1][2][3][4]
 | |
| Product type | Smartphones |
|---|---|
| Produced by | TCL Corporation |
| Introduced | 2016 |
| Discontinued | 2020 |
| Related brands | BlackBerry |
| Markets | Worldwide (excluding Indonesia, India, Bangladesh, Sri Lanka and Nepal) |
| Website | blackberry |
BlackBerry Limited, the creator of the BlackBerry brand, decided in 2016 to cease direct competition in the smartphone market and instead focus on producing security software. The last smartphone designed and manufactured by BlackBerry Limited was the BlackBerry Priv. TCL Communication (which had previously manufactured the BlackBerry DTEK50 and DTEK60, the last BlackBerry devices to be sold directly by BlackBerry Limited) was charged with manufacturing, distributing, and designing BlackBerry-branded devices for the global market. The BlackBerry KEYone was the first device made under the BlackBerry Mobile brand, although it was partially designed by BlackBerry Limited.
In February 2020, it was announced that TCL Corporation would stop manufacturing the devices on August 31, 2020, coinciding with the end of their access to the BlackBerry license. The last developed phone was the Blackberry Key2LE.[5][6][7] In August 2020, BlackBerry signed a new licensing agreement for smartphones with the US-based startup company, OnwardMobility.[8] The company never released a device before shutting down in 2022.[9] The licenses to manufacture and sell BlackBerry devices in South Asia and Indonesia have also lapsed.
Device software
editDevices made under BlackBerry Mobile will continue to be shipped running Android, along with security software, provided by BlackBerry Limited. This suite of software includes DTEK, BlackBerry Messenger, and BlackBerry Hub. Also, the software has a "secure boot" at start-up, to ensure that the Android system has not been tampered with. Many of these features are comparable to those from BlackBerry 10, BlackBerry Ltd's former flagship operating system.
History
editIn the early 2000s, Research In Motion Limited, otherwise known as RIM, became dominant in the mobile industry, under the BlackBerry brand. They had a global dominance in the smartphone industry.
In 2007, RIM had the highest growth of the BlackBerry brand. Afterward, they slowly lost dominance, as many consumers were moving towards devices like the iPhone from Apple and the Samsung Galaxy, due to their all-touchscreen form factor. Later on, the physical QWERTY keyboard on a smartphone became a significant feature of BlackBerry, which the brand was named after.
RIM renamed to BlackBerry Limited, and then set a new strategy, this one focusing on improving their brand. The BlackBerry Priv was launched in 2015, as their first device running Android. The device came with a full touchscreen, with a QWERTY keyboard underneath.
In 2016, BlackBerry Ltd outsourced production to TCL to manufacture the BlackBerry DTEK50 and DTEK60. Later on, in 2016, BlackBerry announced that they are moving away from in-house manufacturing and production, and moving to become a software security company. In December 2016, TCL was chosen to be the global licensee of the BlackBerry brand.
At CES 2017, TCL showed off the rumored BlackBerry 'Mercury', although not stating any specifications of the device. Ahead of Mobile World Congress in Barcelona, Spain, TCL officially announced the device, stating its official name is the BlackBerry KeyOne. This device was designed by BlackBerry Ltd. rather than TCL. The device is sold under "BlackBerry Mobile" brand.
Devices
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- BlackBerry KeyOne (2017)
- BlackBerry Motion (2017)
- BlackBerry Key2 (2018)
- BlackBerry Key2 LE (2018)
See also
editReferences
edit- ^ Orlowski, Andrew. "What is dead may never die – how to get a post-BlackBerry BlackBerry". The Register. Retrieved 13 May 2017.
- ^ Kharpal, Arjun (25 February 2017). "BlackBerry refuses to say die, launches new $549 device with a physical keyboard and Android OS". CNBC. Retrieved 13 May 2017.
- ^ "TCL carries flickering BlackBerry flame with new phone launch". Reuters UK. 25 February 2017. Archived from the original on 25 February 2017. Retrieved 13 May 2017.
- ^ Smith, Jake. "TCL announces 4.5-inch BlackBerry KEYone smartphone at MWC 2017". ZDNet.
- ^ Mobile, BlackBerry (3 February 2020). "pic.twitter.com/jhcfVHjVqL". @BBMobile. Retrieved 4 February 2020.
- ^ "TCL won't make BlackBerry phones anymore, sending the brand back into limbo". www.digitaltrends.com. 3 February 2020. Retrieved 4 February 2020.
- ^ Rubin, Ross (10 February 2020). "With no brand license, Blackberry Mobile fades to black". ZDNet. Retrieved 8 February 2021.
- ^ blogs.blackberry.com. "OnwardMobility Announces Licensing Agreement with BlackBerry to Deliver a BlackBerry 5G Smartphone". blogs.blackberry.com. Retrieved 9 October 2021.
- ^ "OnwardMobility is dead, and so are its plans to release a 5G BlackBerry phone".