Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933.[1] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift.[2] In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"[1] The brand is now owned by Nestlé.
 | |
| Product type | Chocolate |
|---|---|
| Owner | Nestlé |
| Country | U.K. |
| Introduced | 1933 |
| Previous owners | Rowntree's |
| Website | nestle.co.uk/blackmagic |
Christopher Gunning wrote the music for the iconic series of advertisements that ran on British television from 1971 well into the 1980s.[3]
Current selection
edit- Almond Crunch
- Raspberry Heaven
- Dreamy Fudge
- Hazelnut Swirl
- Orange Sensation
- Caramel Heart
- Coffee Crescent
- Pure Black Magic
- Midnight Truffle
See also
editReferences
edit- ^ a b "Vintage adverts show history of Black Magic chocolates". The Telegraph. 21 August 2013. Retrieved 19 September 2016.
- ^ Sayid, Ruki (20 August 2013). "Secrets of Black Magic chocolate box revealed in fascinating archive". The Mirror. Retrieved 19 September 2016.
- ^ Black Magic Chocolates TV commercial, 1984
External links
edit
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