Blenders Eyewear is a US based eyewear brand headquartered in California, US.
| Company type | Private |
|---|---|
| Industry | Eyewear |
| Founded | 2012 |
| Founder | Chase Fisher |
| Headquarters | California |
| Parent | Safilo |
| Website | https://www.blenderseyewear.com/ |
Overview
editBlenders Eyewear was founded in 2012 by Chase Fisher in San Diego, California and produces sunglasses and snow goggles for men and women.[1]
In December 2019, an Italian eyewear company, the Safilo Group, acquired 70% of the company, valued at $90 million.[2][3][4]
Blenders partnered with the CU Athletics coach Deion Sanders on a line of custom sunglasses. A rival football coach Jay Norvell from Colorado State criticized Sanders for not taking off his hat and sunglasses when he talked, which resulted in $1.2 million in sales on a single day amid comments made by the Colorado State coach.[5][6][7]
Blenders also partnered with Oracle Red Bull Racing and launched a collection of eyewear in 2022.[8][9]
References
edit- ^ Koopman, Andrew (2023-09-21). "The Deion Sanders 'Prime' sunglasses are up for preorder now". Chron. Retrieved 30 March 2024.
- ^ US, FashionNetwork com. "Safilo completes acquisition of Blenders Eyewear". FashionNetwork.com. Retrieved 30 March 2024.
- ^ Locke, Taylor (2021-01-16). "How the Blenders Eyewear founder turned a $2,000 loan into a $90 million business in 7 years". CNBC. Retrieved 30 March 2024.
- ^ Cristoferi, Claudia (2019-12-09). "Italy's Safilo buys Californian sunglasses brand Blenders in digital push". Reuters. Retrieved 30 March 2024.
- ^ "Deion Sanders Got Shade, Then Sold $1.2 Million Worth of Sunglasses". Bloomberg.com. 2023-09-22. Retrieved 30 March 2024.
- ^ "Inside Deion Sanders' sunglasses deal and how sales exploded this week after criticism". USA TODAY. Retrieved 30 March 2024.
- ^ Conway, Tyler. "Colorado's Deion Sanders: $1.2M Worth of Blenders Sunglasses Were Sold on Friday". Bleacher Report. Retrieved 30 March 2024.
- ^ "Blenders Eyewear Revs Up Partnership With Oracle Red Bull Racing Team". Red Bull. 2022-09-08.
- ^ Sidell, Misty White (2022-09-15). "Formula 1 Is Eyewear's Golden Ticket to Worldwide Exposure". WWD. Retrieved 30 March 2024.