Blue Frog (restaurant)

Blue Frog Food and Beverage Management (Shanghai) Ltd.
Blue Frog Food and Beverage Management (Shanghai) Ltd.
	A Blue Frog Bar & Grill restaurant at INDIGO, Beijing
Simplified Chinese	蓝蛙餐饮管理（上海）有限公司
Traditional Chinese	藍蛙餐飲管理（上海）有限公司
Hanyu Pinyin
Transcriptions
Standard Mandarin
Hanyu Pinyin	Lán Wā Cānyǐn Guǎnlǐ (Shànghǎi) Yǒuxiàngōngsī

Blue Frog Bar and Grill (simplified Chinese: 蓝蛙; traditional Chinese: 藍蛙; pinyin: Lán Wā) is a Western cuisine restaurant chain in China, operated by Blue Frog Catering Management (Shanghai) Co., Ltd., a member of AmRest. Its headquarters are in the Shanghai Free-Trade Zone in Pudong.^[1]

History

It was established in 1999 by Bob Boyce, an American from Harlowton, Montana,^[2] and its first restaurant was opened on South Maoming Road in Shanghai in 2002.^[3] That year, Boyce had purchased a restaurant operation from Kathleen Lau,^[4] a woman from Boston. Boyce arrived in China in 1994 for the purpose of developing his Chinese language skills. Lau had arrived in China in 1996 and started a restaurant that year in Guangzhou, where she had previously instructed courses for the English language. Boyce met Lau at her restaurant and the two collaborated on starting another restaurant.^[5]

It established locations in shopping centers catering to upper class customers. In China beef hamburgers are usually eaten as luxury meals; the price of a typical Blue Frog hamburger, in 2017, was equivalent to 15 U.S. dollars.^[2] By 2015 the chain had a mapo tofu style hamburger.^[6] Circa 2015, there were ten Blue Frog restaurants in China.^[7]

Blue Frog became a part of the Blue Horizons Company, which also operated KAPP locations;^[7] KAPP is a bistro-style restaurant with a fancier operation.^[4]

Locations

In 2015 Blue Frog operated 24 restaurants in seven cities.^[6]

References

^ "浦东新区抽检餐饮食品样品162批次不合格2批次". China Quality News [zh] (in Chinese (China)). Retrieved 2022-10-07. 中国（上海）自由贸易试验区碧云路633号1R3
^ ^a ^b Chaney, Rob (2017-11-08). "Can Montana ranchers follow Blue Frog's hamburger success in China?". Missoulian. Retrieved 2022-10-05.
^ "About". Blue Frog Bar and Grill. Retrieved 2022-10-07. Since 2002, the opening of our first restaurant on South Maoming road in Shanghai,[...]
^ ^a ^b Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT142. ISBN 9781351207935 – via Google Books.
^ Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT140. ISBN 9781351207935 – via Google Books.
^ ^a ^b Liu, Zihua (2015-09-29). "New sizzle at Blue Frog". China Daily. Retrieved 2022-10-05.
^ ^a ^b Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT143. ISBN 9781351207935 – via Google Books.