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Boing S.p.A is an Italian company that is a joint venture between Mediaset and Turner Broadcasting System, established with a share capital of €10 million between Mediaset (51%) and Warner Bros. Discovery (49%). The company operates on television.
 | |
| Company type | Società per azioni |
|---|---|
| Industry | Media |
| Founded | 5 November 2004 |
| Headquarters | Cologno Monzese, Milan , Italy |
Key people | |
| Products | Television channels |
Number of employees | 11-50 (2023) |
| Parent |
|
| Website | boingtv |
History
editThe company was founded with the launch of Boing from a joint venture between Mediaset and Turner Broadcasting System with the aim to produce the first free-to-air Italian television channel aimed at entertainment for children aged 4–14.
In 2011, the company launched the Italian version of Cartoonito, channel aimed at preschool children.[1]
On 15 March 2013, Mediaset signed a deal to sell the children's business unit to Boing S.p.A.[2]
Boing has achieved a pre-eminent position in children's television broadcasting thanks to the ratings achieved by Boing and Cartoonito in 2013 and 2014.[3]
On 11 July 2019, Boing Plus was launched, replacing Pop, which is owned by Sony Pictures Entertainment Italia. For a few hours, it follows Cartoonito's programming at night, from 1 AM to 6 AM (first in the morning, from 6 AM to 1 PM) to then leaves the place to Boing's.[4] Both programmings air with an hour delay compared to the channels compared.[5] From the same day, Boing and Cartoonito's programming broadcast on 4:3 is adapted in 16:3.
Since 19 May 2023, Boing and Cartoonito air in HD, passage originally scheduled for 21 May 2023.[6]
Activities
editTelevision channels
editBoing
editBoing was launched on 20 November 2004 as a joint venture between Mediaset and Turner Broadcasting System. The channel is aimed at entertainment for children aged 4–14. It is available on channel 40 of digital terrestrial television and also available on streaming on Mediaset Infinity and also on its app, Boing App.
Boing Plus
editBoing Plus was launched on 11 July 2019 replacing Pop, a television channel owned by Sony Pictures Entertainment Italia, after the company purchased its time slot from Mediaset. It is available on channel 45 of digital terrestrial television. This channel is not available on Mediaset Infinity nor on his app.
Cartoonito
editCartoonito was launched on 22 August 2011. The channel is aimed at a preschool audience. It is available on channel 46 of digital terrestrial television and on streaming on Mediaset Infinity and his app, Cartoonito App.
Management
editSince 18 May 2023, the company's CEO is Marcello Dolores,[7] while from 2018 the channels' director was Alice Fedele.[8] The company's chairman is Silvio Carini.
Advertising
editThe advertising on the three channels is granted by Publitalia 80'.
References
edit- ^ lordlucas (31 July 2011). "Cartoonito, il fratellino di Boing da agosto sul digitale". TvBlog (in Italian).
- ^ "La storia di Mediaset". MFE - MediaforEurope (in Italian).[dead link]
- ^ Rossi, Simone (20 January 2014). "Risultati 2013 di Turner Broadcasting System e Boing Spa, leader fra gli editori kids". Digital News (in Italian).
- ^ Rossi, Simone (10 July 2019). "Boing Plus al via 11 Luglio al canale 45 del digitale terrestre". Digital News (in Italian).
- ^ "ppt- versione per INVIO MERCATO" (PDF). Publitalia (in Italian). p. 5.
- ^ Corti, Eliana (18 May 2023). "Marcello Dolores è il nuovo ad di Boing spa". Tivù (in Italian).
A partire dal 21 maggio Boing e Cartoonito saranno trasmessi in alta definizione
- ^ "Muy confidencial: Marcello Dolores è il nuovo amministratore delegato di Boing Spa". Prima Comunicazione (in Italian). 18 May 2023.
- ^ "Marco Berardi alla guida di Turner Italia, Alice Fedele promossa content director". Dailyonline (in Italian). 30 January 2018.