"Boomerang" is the debut official single by American singer JoJo Siwa. The song was released on May 6, 2016, through JoJo Siwa Entertainment. The song was written by Griffith Frank, Heather Miley, Jordan Richman, and Siwa. Jordan Richman produced the record with Heather Miley as co-producer. [1][2][3][4]
| "Boomerang" | ||||
|---|---|---|---|---|
 | ||||
| Single by JoJo Siwa | ||||
| Released | May 6, 2016 | |||
| Recorded | 2016 | |||
| Genre | Bubblegum pop | |||
| Length | 3:26 | |||
| Label | JoJo Siwa Entertainment | |||
| Songwriter(s) |
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| Producer(s) | Jordan Richman | |||
| JoJo Siwa singles chronology | ||||
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| Music video | ||||
| "Boomerang" on YouTube | ||||
Description
edit"Boomerang" is an upbeat song that deals with the issue of cyberbullying or normal bullying. The song's message is to achieve a triumph over bullies everywhere.[2][3][4] Siwa clarifies, "there are two ways to deal with bullies. Bully them back, or tell them politely what they're doing wrong."
Music video
editThe music video directed by Monseé Wood was released on May 17, 2016. As of April 29, 2024, the music video had been viewed on YouTube over 1 billion times.[5][6] The video features Jessalynn Siwa (her mother) and the former Dance Moms cast; Sydney and Halle, Siwa’s friends from the show played her BFFs in the video. Kendall, another dancer from the show, played the lead mean girl. Jill, Kendall’s mother, played the teacher in the video. As of July 2022, it has over 5 million likes and 1 million dislikes.[7]
Commercial performance
editOn February 24, 2017, the single was certified Gold by the Recording Industry Association of America (RIAA).[8] On August 31, 2017, the song was certified Platinum by the RIAA.[8]
Certifications
edit| Region | Certification | Certified units/sales |
|---|---|---|
| United States (RIAA)[8] | 2× Platinum | 2,000,000‡ |
|
‡ Sales+streaming figures based on certification alone. | ||
References
edit- ^ "Boomerang - Single by JoJo Siwa on Apple Music". iTunes. May 6, 2016. Retrieved March 24, 2017.
- ^ a b "JoJo Siwa's "Boomerang" Has A Very Special Message For The Dance Moms Star & Her Fans". Bustle. May 24, 2016. Retrieved March 19, 2017.
- ^ a b "'Dance Moms' Star JoJo Siwa Takes on Bullying in 'Boomerang': Exclusive First Listen". Billboard. May 6, 2016. Retrieved March 19, 2017.
- ^ a b "JoJo Siwa Confronts Bullying In New Single "Boomerang"". BSCkids. Boomtron LLC. May 10, 2016. Retrieved March 24, 2017.
- ^ "Omaha native finds big success in entertainment". KMTV.com. May 16, 2017. Retrieved March 24, 2017.
- ^ Quintela, Amanda (May 23, 2024). "Jojo Siwa's new song "Karma" throws the world into a loop". CHAT News. Archived from the original on September 14, 2024.
- ^ Archived at Ghostarchive and the Wayback Machine: JoJo Siwa - BOOMERANG (Official Video) – via YouTube.
- ^ a b c "American single certifications – JoJo Siwa – Boomerang". Recording Industry Association of America. Retrieved February 5, 2020.
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