Butler, Shine, Stern & Partners (also known as BSSP) is an independent creative agency headquartered in Sausalito, California.[1] They provide a variety of advertising and marketing services, including expertise in creative advertising, comms and media planning, data science and measurement, brand identity and design, and strategic brand consulting. They are one of the longest-standing independent agencies on the West Coast.[2]
| Company type | Private |
|---|---|
| Industry | Advertising, Marketing, Design, Interactive, Media, Strategy |
| Founded | 1993 |
| Headquarters | |
Area served | National |
Key people | John Butler Greg Stern Tracey Faux-Pattani Patrick Kiss Sinan Dagli Thomas Simmons Kerri Stumpo Jake Bayham Trina Arnett Mark Yee Amy Clawson |
Number of employees | 90+ |
| Website | http://www.bssp.com |
History
editButler, Shine, Stern & Partners was founded in 1993 when John Butler and Mike Shine became the first creative team to leave Goodby, Silverstein & Partners to form their own agency. Greg Stern joined shortly thereafter as Chief Executive Officer.[3]
In 2003, BSSP acquired SF Interactive (SFI).[4] In 2005, they launched Cleaver Content, an in-house studio that the agency uses to shoot, edit, code, design and produce all forms of content.
As an advertising agency for Converse, BSSP created the award-winning "Brand Democracy" campaign - one of the first uses of consumer-generated content as advertising.[5][6]
In 2005, in a highly competitive agency review, BSSP won BMW's MINI Cooper account after Crispin, Porter + Bogusky dropped them for Volkswagen.[7] In 2009, BSSP won a Gold Effie Award for their MINI Clubman advertising campaign.[8]
BSSP worked with Priceline for over 9 years, and created the iconic Priceline Negotiator campaign and IP featuring William Shatner.[9]
Awarded Small Agency of the Decade by Adweek Media: Best of 2000s,[10]
In 2017, BSSP resigned the MINI account after an 11-year relationship.[11] Leveraging their automotive experience, the agency was soon after awarded the Mitsubishi advertising account.[12]
In 2018, BSSP was named AdAge's Small Agency of the Year[13] based on their accomplishments with clients including Mitsubishi, Blue Shield of California, and leading basketball videogame franchise NBA 2K.
BSSP has fostered a multi-year partnership with Blue Shield of California, creating notable campaigns for this brand.[14][15][16]
The agency has supported consumer brands owned by Sovos Brands, including Rao's Homemade, Michael Angelo's, Noosa yoghurt, and Birchbenders.[17][18][19][20]
The agency's founders are John Butler, previously president of the One Club,[21] and Greg Stern, who served as Chairman of the 4As.[22]
Stern and Butler initiated a leadership succession plan, and CEO Tracey Pattani now leads the agency.[23]
Clients
editESPN, Blue Shield of California, Amazon Business, Constellation Brands, Sovos Brands (Rao's Homemade, Michael Angelo's, Noosa), Topps
References
edit- ^ "Company Overview of Butler, Shine, Stern & Partners, LLC". Bloomberg. Retrieved 10 April 2018.
- ^ "Butler, Shine, Stern & Partners LLC". Dun & Bradstreet. Retrieved 16 April 2020.
- ^ "John Butler: 13 Good Years and Two That Sucked"
- ^ "Butler, Shine & Stern Buys SF Interactive". The New York Times. 27 January 2003.
- ^ "Converse Fans Get Behind the Camera". 11 August 2004. Retrieved 2021-01-19.
- ^ "Effie". www.effie.org. Retrieved 2021-01-19.
- ^ "Getting Creative With Mad Ave"
- ^ ""2009 Effie Awards Gold Automotive"". Archived from the original on 2009-06-08. Retrieved 2009-06-18.
- ^ "priceline.com unveils its 2010 marketing campaign | Travel Industry News & Conferences - Reuters Events". www.reutersevents.com. Retrieved 2021-01-17.
- ^ ""Adweek Media: Best of 2000s"". Archived from the original on 2010-01-06. Retrieved 2009-12-14.
- ^ "BSSP Resigns BMW Mini Account After More Than 11 Years". adage.com. 2017-03-17. Retrieved 2021-01-17.
- ^ "After 7 Years With 180LA, Mitsubishi Selects BSSP as New Agency of Record". 21 September 2017. Retrieved 2021-01-17.
- ^ "BSSP is Ad Age's Small Agency of the Year". Retrieved 2018-11-30.
- ^ "BSSP Wins Blue Shield Of California Account". www.mediapost.com. Retrieved 2021-01-17.
- ^ "BSSP and Blue Shield of California Launch New Campaign Ahead of Open Enrollment". The San Francisco Egotist. Retrieved 2021-01-17.
- ^ Center, Blue Shield of California | News. "'Tough,' Blue Shield of California's New Ad Campaign, Salutes Frontline COVID-19 Workers". Blue Shield of California | News Center. Retrieved 2021-01-17.
- ^ "Rao's Homemade: Delicious Speaks for Itself by Butler, Shine & Stern & Partners (BSSP)". The Drum. Retrieved 2021-01-17.
- ^ "Michael Angelo's: Nonna by Butler, Shine & Stern & Partners (BSSP)". The Drum. Retrieved 2021-01-17.
- ^ "Noosa Yoghurt Selects BSSP as Lead Agency". adweek.it. 24 October 2019. Retrieved 2021-01-17.
- ^ "noosa & BSSP Team Up To Get "Full on Tasty" – FAB News". Retrieved 2021-01-17.
- ^ "The One Club / Auto Show". www.oneclub.org. Retrieved 2021-01-17.
- ^ "4A's Appoints Greg Stern as New Board Chair". 4A's. 2017-09-28. Retrieved 2021-01-17.
- ^ "BSSP Hires Digitas and FCB Veteran as CEO". 2 March 2020. Retrieved 2021-01-17.