Canali is an Italian luxury menswear brand founded in 1934.
 | |
| Industry | Tailors |
|---|---|
| Founded | Italy 1934 |
| Founder | The Canali family |
| Headquarters | Sovico , Italy |
Area served | Worldwide |
Key people | Paolo Canali (Sales & Marketing Director) Andrea Pompilio (Creative Consultant) Elisabetta Canali (Global Communication Director) |
| Products | Luxury Men's Clothing |
Number of employees | 1,500 |
| Website | www |
History
editCanali was founded in 1934 by the Canali brothers Giovanni, a fabric magnate, and Giacomo, a tailor.[1]
In the 1950s, the ownership of Canali passed on to the second generation of the family. In the 1970s, Canali was the first Italian tailor to introduce mechanised cutting machines.[2] In 1980, 50% of its sales were international.[3]
In 2007, the company abandoned its family-managed policy.[4]
In 2010, New York Yankees pitcher Mariano Rivera was the spokesmodel for a Canali advertisement campaign, the first time the brand used an athlete for advertising purposes.[5][6] In 2014, Canali opened its first store in Spain, in Madrid, and signed a franchise deal with the Spanish company Yusty.[3] In 2015, Canali opened a store in Washington, DC.[7][8] In December 2015, Canali opened its online shop.[9]
In October 2017, Canali closed the Carate Brianza factory and dismissed its 134 employees.[10] In November 2017, the company denied rumors it was looking for a buyer.[11] In September 2018, Canali entered the Chinese ecommerce market through a partnership with Secoo.[12] Following the outbreak of the coronavirus pandemic, Canali changed its creative strategy for more "homey", casual designs to fit the work-from-home trend.[1][13]
Description
edit
Led by the third generation of the family, Canali employs 1,500 people in seven factories in Italy, where it makes about 250,000 individual pieces of clothing annually.[14] In 2012, 87.5% of the total production was exported;[15]
Canali has 180 boutique stores including 52 in China,[4] and is also distributed through a network of 1,000 retail stores worldwide.[16]
Canali provides a Su Misura service which consists of a tailored-made pieces and personalized artistry to make a piece unique.[16]
In popular culture
editCanali suits were worn by Gene Hackman in The Firm, Arnold Schwarzenegger in True Lies, and George Clooney in Michael Clayton.[4]
See also
editReferences
edit- ^ a b "Stefano Canali: 'The suit is not dead. It's just evolving'". British GQ. Retrieved 22 March 2021.
- ^ Leitch, Luke (23 October 2013). "Road map to success, Italian style". The Telegraph. Archived from the original on 25 October 2013. Retrieved 13 March 2014.
- ^ a b (in Spanish) C. Preja, La italiana Canali se suma a la invasión de la sastrería en España con su primera tienda en Madrid, Modaes.es, 4 November 2013
- ^ a b c Moinak Mitra, Italian luxury brand Canali strikes the Indian chord, Indiatimes.com, 27 October 2010
- ^ "Canali to Use Mariano Rivera in Fall Ads". WWD. 16 August 2010. Retrieved 13 March 2014.
- ^ Harvey Araton, The Understated Elegance of the Yankees’ Rivera, Nytimes.com, 25 April 2010
- ^ Michael Neibauer, Rejoice, men who enjoy a finely tailored suit: Canali coming to CityCenterDC, Bizjournals.com, 30 January 2015
- ^ Yes, We Canali, Urbandaddy.com, 3 April 2015
- ^ (in Spanish) La tienda online de Canali ya es una realidad, Eleconomista.es, 6 December 2015
- ^ Sandra Salibian, Canali to Close a Factory, Dismiss 134 Employees, Wwd.com, 17 October 2017
- ^ Sandra Salibian, Canali Denies Sale Rumors, Wwd.com, 25 November 2017
- ^ Canali Brings Its Italian Designs to Chinese E-commerce, Jingdaily.com, 28 September 2018
- ^ Canali Chills Out Esquire, Nick Sullivan, June 17, 2024
- ^ Leitch, Luke (21 June 2013). "Mencyclopaedia: Canali". The Daily Telegraph. Archived from the original on 4 November 2013. Retrieved 13 March 2014.
- ^ "Canali relaunches at 80 years". MFfashion. Retrieved 16 June 2014.
- ^ a b Joseph DeAcetis, How Canali Menswear Uses Innovation To Achieve Aesthetic Perfection As Consumers Evolve, Forbes.com, 17 June 2019
