Carla Hassan (also known as, Carla Zakhem-Hassan) is an American business executive. She oversees marketing efforts, encompassing advertising, media, performance marketing, sponsorships and talent, customer insights and analytics for the Chase, J.P. Morgan and corporate brands.[1]
Biography
editCarla Zakhem-Hassan is a Lebanese war refugee.[2][3] She received a bachelor's degree from the University of Colorado and an MBA from the Thunderbird School of Global Management.[4] In 2021, Hassan was named[5] chief marketing officer for JPMorgan Chase & Co.[6] Prior to joining JPMorgan Chase, Hassan was named the chief marketing officer at Citigroup in 2020, having joined the company in 2018.[7][8] Prior to that, in 2017, Hassan was the executive vice president and global chief marketing officer at Toys "R" Us.[4][9] In 2016, she was the senior vice president of global brand management of the Global Beverage Group at PepsiCo.[10] During her thirteen years at Pepsi, she also served as chief marketing officer out of the Dubai office.[11]
A champion of equality, on International Day of the Girl Child 2019, Hassan's Citi team launched "It’s About Time,” which was later selected by GWI as campaign of the month.[12] Hassan's Citi team worked in partnership with The Female Quotient to launch the Advancing Equality Calculator, a free tool to help organizations of all sizes calculate their raw wage gap and join the movement for pay parity.[13]
Awards and honors
edit- 2024, Gold House’s Most Impactful Asians A100 list[14]
- 2023, Forbes World’s Most Influential CMOs[15]
- 2020, The Matrix Awards[16][17]
- 2019, Brand Innovators 'Top 100' Women in Brand Marketing Award[18]
- 2018, Henry Crown Fellow in the Aspen Institute[11]
- 2016, Advertising Age Women to Watch[19]
References
edit- ^ ForbesLive. "2023 Forbes World's Most Influential CMOs". Forbes. Retrieved 2024-05-21.
- ^ Plesser, Andy (8 March 2021). "Being "Authentic" Means Being Empowered to Lead, Citi's Carla Zakhem-Hassan – Beet.TV". Beet.TV - The Root to the Media Revolution. Retrieved 31 March 2021.
- ^ "CMO Moves – Carla Hassan, Chief Brand Officer of Citi - Putting Yourself in Someone Else's Shoes – 29:21". radiopublic.com. 14 November 2018. Retrieved 31 March 2021.
- ^ a b "Carla Hassan Joins Toys"R"Us, Inc. as Global Chief Marketing Officer". www.prnewswire.com. 23 January 2017. Retrieved 31 March 2021.
- ^ "MOVES JPMorgan Chase names Citi's Hassan as chief marketing officer". Reuters. 2021-07-22. Retrieved 2021-11-10.
- ^ "Chase taps Citi's Carla Hassan as CMO". Ad Age. 2021-07-22. Retrieved 2021-11-10.
- ^ Pasquarelli, Adrianne (9 September 2020). "Citi names new chief marketing officer - Ad Age". adage.com. Retrieved 30 March 2021.
- ^ Todd, Samantha (9 September 2020). "Citi Promotes Carla Hassan To CMO To Lead Newly Merged Marketing And Branding Unit". Forbes. Retrieved 31 March 2021.
- ^ Vranica, Suzanne (30 October 2017). "Yes, Toys 'R' Us Is Still Open for Business". Wall Street Journal. Retrieved 30 March 2021.
- ^ "Pepsi Announces Components of Global #PepsiMoji Campaign". BevNET.com. 3 May 2016. Retrieved 30 March 2021.
- ^ a b "Chief Marketing Officer, Citi". AGLN - Aspen Global Leadership Network. Retrieved 31 March 2021.
- ^ Ernest-Jones, Sam (November 2019). "Campaign of the Month: Citi – 'The Moment – It's About Time'". Retrieved 31 March 2021.
- ^ Zalis, Shelley. "From Progress To Parity: How Do We Reduce The 257-Year Wage Gap?". Forbes. Retrieved 8 April 2021.
- ^ Thompson, Jack Dunn,Selena Kuznikov,Jazz Tangcay,Jaden; Dunn, Jack; Kuznikov, Selena; Tangcay, Jazz; Thompson, Jaden (2024-05-01). "Keanu Reeves, Jung Kook, Hayao Miyazaki Among Gold House's A100 Honorees". Variety. Retrieved 2024-05-21.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ ForbesLive. "2023 Forbes World's Most Influential CMOs". Forbes. Retrieved 2024-05-21.
- ^ Wyeth, Deirdre. "Matrix Awards Hall of Fame". NYWICI. Retrieved 31 March 2021.
- ^ Corbett, Julia. "Carla Hassan: Leading With Purpose". NYWICI. Retrieved 31 March 2021.
- ^ "Brand Innovators 'Top 100' Women in Brand Marketing". Brand Innovators. Retrieved 6 April 2021.
- ^ "These Dynamic Executives Are Leaving Their Mark on the Industry". Advertising Age. Retrieved 6 April 2021.
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