Pushtimarg is a Hindu religion and followers of the same are called Pushtimargiya Vaishnavas. Pushtimarg was preached and followed by Jagadguru Mahaprabhu Shrimad Vallabhacharyaji and is quite different from the other Vaishnava sects (see (edit talk links history)).
Considering the contrast of this religion, and the number of people following it, I suppose having a new category for the same is a good idea.
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