Celia Valerie Sawyer (born 10 August 1966) is a British businesswoman, interior designer and dealer both through her own companies and on the Channel 4 programme Four Rooms.[1]
Celia Sawyer | |
|---|---|
 Celia Sawyer | |
| Born | London |
| Nationality | British |
| Occupation(s) | Businesswoman Interior designer dealer Property developer Television Personality |
| Known for | Dealer on Four Rooms Presenter of Your Home In Their Hands |
| Website | Official Website |
Background
editSawyer was born in Dulwich, South London and grew up near Bournemouth on the south coast of England.[2] She left school aged 15, with few qualifications. An early job was as a dental nurse. She then claims that she "modelled for a few years" but was "not very successful".[3] This led her to starting a business as a photographer's agent, representing photographers and helping them find them work on campaigns for advertising agencies, including Saatchi & Saatchi.[4]
Sawyer turned to property investments,[5] but is best known for her interior design work. She is now a self-made multi-millionaire.[1]
Sawyer is married to Nick, with two children, and divides her time between London, Sandbanks on Poole Harbour, and Barbados.[6] Sawyer is frequently in mainstream press, alongside being a columnist for the Mail Online Hello! Magazine.[3] and The Huffington Post. Celia's personal style has also garnered attention, with her outfits; and she planned a homeware collection in 2016.[7]
Career
editShe is the owner of a Mayfair interior design company, Celia Sawyer Luxury Interiors. Most of their clientele are seeking high end luxury designs.[8]
Sawyer is also a property developer, and has an extensive portfolio of investments from London to Barbados. She has also invested in several film projects and script development.
As a dealer both on and off the big screen, she collects art and collectables and has an extensive client base for which she sources rare and beautiful objects, buying and selling for sporting personalities, celebrities and entrepreneurs.[9]
In 2012 she became one of the four dealers in the TV programme Four Rooms.[10] Sawyer reveals how she saw a Channel 4 advert asking viewers to send in snaps of their vintage treasures that could appear on the programme. Instead of putting forward an intriguing object, Sawyer advertised herself as a curious collectible and emailed her own photo to producers.[4] As one of the dealers on Four Rooms she bids and negotiates for the best possible price for the treasures on offer.
Following on from the success of Four Rooms, Sawyer was selected by the BBC to host a new factual prime-time, entertainment show for BBC One, titled Your Home in Their Hands, which debuted in September 2014. This programme sees amateur designers take over people's homes across the UK for a make-over, often with a twist. The show received in excess of 3 million viewers a week.[11]
Charity
editSawyer won the Inspiration Award for Women in 2013. She raises money for Breakthrough Breast Cancer.[12] Sawyer is a board advisor Football for Peace. Sawyer is also an official ambassador for The British Heart Foundation, Prince's Trust, a patron for the Women's Refuge and supports many other charities.
Awards
edit- Inspirational Woman of the Year, 2013[13]
- Royal Television Society award for Four Rooms, 2014
- Best Business Programme, 2014 Reality Awards
- Named in the Top 100 Most Influential British Entrepreneurs
- Named in the Top 250 Most Powerful Women Leaders[14]
References
edit- ^ a b "Celia Sawyer - 4 Rooms". channel4.com. Retrieved 5 May 2012.
- ^ Llewellyn Smith, Julia (13 May 2017). "Queen of bling". The Times Magazine. No. 72222. The Times Magazine. p. 32. ISSN 0140-0460.
- ^ a b "Travel reviews, guides and news. UK and World holidays, hotels, breaks & trips to the beach, city breaks & luxury travel on HELLO!". HELLO!.
- ^ a b Celia Sawyer United Agents
- ^ "Building Brand Visibility". 3 May 2015.
- ^ "My space: Celia Sawyer". 28 September 2014.
- ^ "Matt Nicholls at United Agents". Matt Nicholls. Retrieved 14 March 2013.
- ^ "Home". cool10.co.uk.
- ^ "Dorset".
- ^ "Celia Sawyer - 4 Rooms". tvchoicemagazine.co.uk. Retrieved 5 May 2012.
- ^ "BBC - BBC One commissions two brand-new shows from BBC In-house Entertainment - Media Centre". Archived from the original on 19 October 2018. Retrieved 20 December 2019.
- ^ "Lunn Farrow Media » Celia Sawyer Wins Inspirational Award". Archived from the original on 2 April 2015. Retrieved 4 March 2015.
- ^ "Inspiration Awards". www.inspirationawards.co.uk. Archived from the original on 4 March 2015. Retrieved 4 March 2015.
- ^ "Women Leaders. Top 250". Archived from the original on 16 May 2016. Retrieved 2 June 2016.