Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner.
The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation.[1][2][3] The suggestion was compared to the historical "let them eat cake" remark as "let them eat cereal".[4][5] Their comments led to suggestions of a product boycott.[6] Despite the criticism, the campaign is ongoing.[7]
Dieticians have suggested that healthy cereal can be consumed at dinner.[8]
References
edit- ^ "WK Kellogg CEO Gary Pilnick: 'Cereal for dinner' is trending for consumers under price pressure". 21 February 2024. Retrieved 8 September 2024.
- ^ O'Kane, Caitlin (27 February 2024). "Kellogg's CEO says Americans facing inflation should eat cereal for dinner. He got mixed reactions. - CBS News". www.cbsnews.com. Retrieved 8 September 2024.
- ^ Meyersohn, Nathaniel (26 February 2024). "Kellogg's CEO: Let them eat Corn Flakes for dinner CNN Business". CNN. Retrieved 8 September 2024.
- ^ Johnson, Brooks (28 February 2024). "Kellogg CEO criticized for saying more consumers could eat cereal for dinner as budgets tighten". www.startribune.com. Archived from the original on 8 September 2024. Retrieved 8 September 2024.
- ^ Vargas, Ramon Antonio (27 February 2024). "Let them eat Flakes: Kellogg's CEO says poor families should consider 'cereal for dinner'". The Guardian. Retrieved 8 September 2024.
- ^ Stevens, Ashlie D. (10 March 2024). ""Let them eat cereal": How accusations of "greedflation" fueled consumer ire against Kellogg's". Salon. Archived from the original on 21 August 2024. Retrieved 8 September 2024.
- ^ "Kellogg CEO faces backlash over "cereal for dinner" comment". Archived from the original on 11 July 2024. Retrieved 8 September 2024.
- ^ "Is cereal for dinner a healthy meal? Dietitian explains amid Kellogg CEO controversy". TODAY.com. 28 February 2024. Archived from the original on 7 September 2024. Retrieved 8 September 2024.
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