Chairman's Choice is a practice where a company head mandates that his/her company sponsors an event/celebrity etc. for personal gain, or for illogical or non-existent commercial reasons.[1][2] The practice is less prevalent in developed countries but occurs more often in emerging markets.
Sponsorship is not to be confused with charity donations which are not designed to create a commercial return for a company.
References
edit- ^ John M. Amis; T. Bettina Cornwell (2005). Global Sport Sponsorship. Bloomsbury Academic. pp. 245–246. ISBN 1845200810.
- ^ Dan McLaren (6 September 2010). "4 reasons why companies have had to become more cautious of Sponsorship | Digital & Social Media in Sport". UKSN. Retrieved 2014-01-20.